City Council

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Middleton Streetscape PlanTIF 3 Request

• City Council
• October 7, 2008

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Background

• Community Development staff first discussed a
  comprehensive streetscape plan update in 2005.
• Council approved streetscape enhancement plan
  proposal on May 10, 2005.
• Council approved the hiring of ZD Studios to
  develop the community brand, which included the
  new logo, which was adopted on June 5, 2007.
• On September 26, 2007, the Council approved the
  purchase and installation of our new wayfinding
  sign system.

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Now Its Time for Our Comprehensive Downtown
Streetscaping Plan.
Streetscape Designs and L.E.D. Lighting Schemes
were given concept approval at Plan Commission on
August 12, 2008.
Plan Commission recommended approval of Phase 1
of the Downtown Streetscaping Plan and TIF 3
funding on September 23, 2008.
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Benefits of Streetscaping

• Streetscape can have a significant effect on how
  people perceive and interact with their
  community. If streetscapes are safe and inviting
  to pedestrians, people are more likely to walk
  which can help reduce automobile traffic, improve
  public health, stimulate local economic activity,
  and attract residents and visitors to a
  community.

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Phasing Strategy
PHASE 1 Street Furniture (Benches, Trash /
Recycling Receptacles, Planters, Bike Racks, 1
Drinking Fountain)
Phase 2 Lighting
Phase 3 Vegetation
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Existing Streetscape Conditions
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2008 Streetscape Plan Phase 1
34 planters
7 bike racks
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Benches

• Brown
• Recycled Steel with Metal Armor (low-VOC)
• Fabricated within 150 miles of downtown Middleton
• 5 Year Warranty
• Total of 36 benches x 999 35,964

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Receptacles

• Brown
• Recycled Steel with Metal Armor (low-VOC)
• Fabricated within 150 miles of downtown Middleton
• 5 Year Warranty
• Total of 20 receptacles x 999 19,980

10
Planters

• Brick Red
• Partially composed of fly ash
• Fabricated within 150 miles of downtown Middleton
• Planters will complement/soften existing planters
• Total of 34 planters x 796 27,064

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Bike Racks

• Bike racks will come in three sizes
• Small (suitable for 3 bikes)
• Medium (photo shown above)
• Large (suitable for 8-10 bikes)
• Powdercoated
• Made from 50 recycled steel
• 7 Bike Racks Total 4,198

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2008 Streetscape Plan
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Total Costs
HIGH END COST Benches - 35,964 Receptacles -
19,980 Planters - 27,064 Bike Racks -
4,198 Brick Pavers/Concrete Slabs -
13,959 Installation - 4,550 Total - 105,715
Received Quotes from 1. Wausau Tile 2. Madrax 3.
Gerber Leisure Products 4. Neisen Son
Landscaping 5. Most Dependable Fountains