Attracting Tourism Traffic

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Attracting Tourism Traffic
Loyal Local Clientele
Increasing spent in your city
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Marketing by definition is an activity that
never ends.
comprehensive plan
identifies your target market
gathers the information to reach that market
successfully reaches the market
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Selective Tool Marketing Concepts
Serves a specific Purpose
Full Mass Media Campaigns
Radio/TV,
Newspaper Magazines
Billboard Direct Mail
World Wide Web Public Relations
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Tourism
anyone living 1.5 - 2 hours away and will most
likely spend the night
Loyal Local Clientele
anyone within 1.5 hours and most likely will be a
frequent day or special event visitor.
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Full Mass Media Campaign
Goal
Increase share of traffic during the summer months
Target
Tourism
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Full Mass Media Campaigns
Memorial Day - Labor Day
3 Packages Red White Blue
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Full Mass Media Campaigns
Direct Mail
Radio Television
Newspaper Magazines
Collecting Tracking Procedures
PR Campaign
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Partial Mass Media Campaign
Goal
Bring people and commerce back into the downtown
Target
Loyal Local Clientele
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Partial Mass Media Campaign
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Partial Mass Media Campaign
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Partial Mass Media Campaign
Newspaper
Magazines
Billboard
World Wide Web
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Selective Tool Marketing Concepts
Goal
Educate visitor about historic downtown
Target
Tourism
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Selective Tool Marketing Concepts
Rack Cards
World Wide Web
Street Level Banners
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Selective Tool Marketing Concepts
Goal
Educate visitor via walking tour about historic
properties in downtown
Target
Tourism Loyal Local Clientele
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Selective Tool Marketing Concepts
Direct Mail
Local Distribution
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Selective Tool Marketing Concepts
Goal
Educate visitor about historic downtown take
home the feel of the town
Target
Tourism Loyal Local Clientele
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Selective Tool Marketing Concepts
Direct Mail
Visitor Centers
Rental Properties
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Selective Tool Marketing Concepts
Goal
Educate residents of TIF business within CRA
Target
Loyal Local Clientele
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Selective Tool Marketing Concepts
Direct Mail to all households in home area code
Delivered monthly to all new residents
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Marketing by definition is an activity that
never ends.
intangible but often some of the best return on
your investment
Public Relations and Web-Marketing
get your PR person to get some ink.
effective way to create a buzz about your town
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Marketing by definition is an activity that
never ends.
limited by your imagination and budget
it is not just the method you use to reach them
Its the message Its how many times you have
to give them that message so theyll want to come
to your city. And how that message is presented