Communicating Organizational Change Cultures

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Communicating Organizational Change Cultures

• EAST COAST vs WEST COAST
• INTERNATIONAL
• KISS, BOW, OR SHAKE HANDS?

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DUDE, LIKE SOME OF YOUR WEB LINKS ARE BOGUS
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Communicating Organizational ChangeCommunication

• MCDONNELL DOUGLAS
• NO NEWS IS NEWS
• WHAT ARE YOU ASKING?
• WHY ARE YOU ASKING?
• HOW ARE YOU ASKING?

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Communicating Organizational Change
Communication (cont)

• CHANGE LETTER
• CHANGING TIMES
• INFORMATION
• NEW STRUCTURE
• QUESTIONS
• ISSUES
• BENEFITS

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Communicating Organizational Change Cultural Due
Diligence

• ASSESS THE COMPANY'S VALUES. WHAT IS MOST
  IMPORTANT TO THE COMPANY? WHATEVER THE COMPANY'S
  VALUES ARE, GENERALLY THOSE VALUES DICTATE
  EMPLOYEE BEHAVIOR.
• LOOK AT THE LEADERSHIP IN THE COMPANY. IS THE
  LEADERSHIP EFFECTIVE AND SETS A ROLE MODEL, OR IS
  IT JUST THE OPPOSITE. THE LEADERSHIP DICTATES
  EMPLOYEE BEHAVIOR. IS THE LEADERSHIP VISIONARY
  AND ADAPTIVE?

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Communicating Organizational Change Cultural Due
Diligence (cont)

• DOES THE COMPANY HAVE A CORPORATE VISION, BEYOND
  THE MISSION STATEMENT? DO THEY KNOW WHERE THEY
  WANT TO BE IN 5-10 YEARS? DOES THE COMPANY
  PRODUCE A LONG-RANGE PLAN, AND STICK TO IT?
• IS THE COMPANY FOLLOWING IT'S MISSION STATEMENT
  (DOES IT HAVE ONE?). A WELL-WRITTEN MISSION
  STATEMENT WILL HELP THE COMPANY (AND THEREFORE
  THE EMPLOYEES) STAY FOCUSED. A FOCUSED COMPANY
  WILL MOST LIKELY GROW. A COMPANY THAT DOESN'T
  FOLLOW IT'S MISSION STATEMENT (OR DOESN'T HAVE
  ONE) WILL MOST LIKELY FAIL EVENTUALLY OR MAY HAVE
  THE TENDENCY TO STAY IN THE STATUS QUO MODE.

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Communicating Organizational Change Cultural Due
Diligence (cont)

• WHAT IS THE COMPANY'S COMMUNICATION PROGRAM WITH
  STAFF, CUSTOMERS, SHAREHOLDERS, ETC? IS IT
  EFFECTIVE?
• HOW DOES THE COMPANY CELEBRATE SUCCESS?
• WHAT DO THEY DO FOR FUN?