VISTA Personas:

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• VISTA Personas
• An Approach to Customer Market Profiling

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VISTA PERSONA PROFILE Barbara and
James Hammill Ages 34 and 36 Aventura,
Florida As active South Floridians, the Hammills
enjoy good health but realize the importance of
preventive healthcare and maintaining a healthy
lifestyle. Profession Barbara gt Speech
Therapist James gt Marketing Executive No
children HMO Low Policyholders Individual
LOB
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VISTA PERSONA PROFILE Janet Ruiz Age 38 Coral
Gables, Florida Janet places great importance on
regular checkups and knows the importance of
preventive health care. Profession
Administrative Assistant Diabetic Divorced One
child, Maryanne, age 5 HMO High
Policyholder Small Group LOB via her
employer
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VISTA PERSONA PROFILE Robert Palatz Age 39 Coral
Springs, Florida Robert founded Gold Coast
Ventures in 2001, a capital investment and
venture capital company, with an emphasis on
technology start ups. His company employs 11
people. He has been with VISTA since
2003. Profession Business Owner Married, Two
Children, aged 6 and 4 HMO High
Policyholder Small Group LOB
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VISTA PERSONA PROFILE Jason Steadman Age
19 Delray Beach, Florida Jasons father added
him to the VISTA policy through his fathers
group plan. Young and athletic, Jason has had
some injuries requiring treatment from soccer and
baseball. Profession College
Student Single HMO Low Policyholder Large
Group LOB
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VISTA PERSONA PROFILE Jeanette and Robert
Selzer Age 68 Boynton Beach, Florida Jeanette
and Robert are long term VISTA subscribers who
additionally enrolled in Medicare Part D
prescription drug benefit coverage. They lead an
active and healthy retirement lifestyle Professi
on Retired Two grown children Four
grandchildren Medicare
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• VISTA PERSONA PROFILE
• Javier R. Colon
• Single
• Age 26
• Coral Gables, Florida
• Javier is an individual policyholder who enjoys
  the value
• and comprehensive coverage that VISTA provides.
• Hobbies Bowling, Golf, Movies
• Profession Restaurant Manager

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• Submitted by
• Geoff Caplan
• Marketing Dept.