Mobile MUSE Network

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Mobile MUSE Network Cultural New Media Days
Presentation
David Vogt Executive Director Mobile MUSE
Network June 6, 2005
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Mobile MUSE Network

•  
• Vancouver Canada
• Industry-Academic-Community RD Consortium
• Mobile Media-rich Urban Shared Experience New
  forms of cultural expression and intellectual
  property (IP) at the intersection of mobile, rich
  media and context aware technologies.
• Canadian Culture Online New Media Research
  Networks Fund
• Western Economic Diversification
• Mobile MUSE Network investments

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Inspiration
What will mobility feel like in 2010? People
from all over the world will be in Vancouver
carrying devices capable of receiving, creating
and sharing rich multimedia experiences. What
experiences do they want? What will they pay
for? In terms of mobile DNA (Devices, Networks
and Applications), the D and N for 2010 are
relatively predictable but the A is a
wild-card there are few design or market
precedents for the rich mobile experiences that
will be possible.
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Inspiration
What will mobility feel like in 2010? People
from all over the world will be in Vancouver
carrying devices capable of receiving, creating
and sharing rich multimedia experiences. What
experiences do they want? What will they pay
for? In terms of mobile DNA (Devices, Networks
and Applications), the D and N for 2010 are
relatively predictable but the A is a
wild-card there are few design or market
precedents for the rich mobile experiences that
will be possible.

• Mobile MUSE addresses the commercial
  opportunities within new forms of social
  interaction enabled by combining mobility, rich
  media and context awareness.

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Inspiration
Context Identity, place,
community purpose
Mobility Pervasive,
always connected
!
Rich Media Interactive audio,
visual text

• Mobile MUSE addresses the commercial
  opportunities within new forms of social
  interaction enabled by combining mobility, rich
  media and context awareness.

6
Inspiration
Popular media have never touched down - never
understood or responded to my immediate
circumstances. Thats about to change. Thats
the opportunity.
Mobility so far has been about communication,
information, and entertainment. The future of
mobility is experience staged designed,
sequenced and open ended combinations of
information, communications and entertainment
catering to my personal contexts of identity,
location, friends and purpose.

• Mobile MUSE addresses the commercial
  opportunities within new forms of social
  interaction enabled by combining mobility, rich
  media and context awareness.

7
Inspiration
Popular media have never touched down - never
understood or responded to my immediate
circumstances. Thats about to change. Thats
the opportunity.
Mobility so far has been about communication,
information, and entertainment. The future of
mobility is experience staged designed,
sequenced and open ended combinations of
information, communications and entertainment
catering to my personal contexts of identity,
location, friends and purpose.
The Future of Competition Prahalad
Ramaswamy The Experience Economy Pine
Gilmore

• Mobile MUSE addresses the commercial
  opportunities within new forms of social
  interaction enabled by combining mobility, rich
  media and context awareness.

8
Inspiration
Popular media have never touched down - never
understood or responded to my immediate
circumstances. Thats about to change. Thats
the opportunity.
Mobility so far has been about communication,
information, and entertainment. The future of
mobility is experience staged designed,
sequenced and open ended combinations of
information, communications and entertainment
catering to my personal contexts of identity,
location, friends and purpose.
Nobody knows the interaction design parameters or
business models for the staging of mobile
experience this is the RD mission of Mobile
MUSE.

• Mobile MUSE addresses the commercial
  opportunities within new forms of social
  interaction enabled by combining mobility, rich
  media and context awareness.

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Inspiration
? Tourists scrapbooking and posting media-rich
excursions on the fly.

• ? Multiplayer games woven into the fabric of a
  city.

• ? Monuments, parks and buildings that speak,
  interact and invite commentary.

• ? Student field trips with live report creation
  and embedded assessment.

• ? Real estate marketers with 3-D models and
  interior tours of their offerings.

• ? Social networking activities bringing friends,
  families and affinities together.

• ? Indie artists publishing virtual galleries and
  concerts into public spaces.

• Mobile MUSE addresses the commercial
  opportunities within new forms of social
  interaction enabled by combining mobility, rich
  media and context awareness.

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Methodology
Industry Technologies,
Channels, Experience
Culture Community Content, Audience,
Experience
!
Academe Innovation,
Evaluation, Dissemination

•  
• Sandbox Offer a common ground for competitive,
  pre-commercial RD that brings local industry
  together with international interests related to
  the 2010 Olympics.
• Test Market Build a first adopter market by
  using a rapid public prototyping approach to
  innovation that anticipates 2010 media and
  network capabilities.
• Brain Trust Use the test market and prototypes
  to build industry and academic intelligence
  related to business models, user needs, and
  social-cultural dynamics.

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Objective
To drive innovation for a world-leading mobile
content industry in Vancouver.
Status

• MUSE I complete (3 prototypes deployed plus
  foundation research)
• transitioning from isolated experiments to a
  platform offering.
• MUSE II program The Urban Mesh underway.

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Context Team-based, location driven urban
adventure games Questions Can community groups
capture audiences in new ways with mobile urban
games? Markets Marketing, Tourism,
Entertainment, Education Partners UBC, BCIT,
Exponentia, Science World, Dragon Boat
Festival Status Funded (Can. Heritage
Network) Prototype in development
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Context Location-embedded, participative
cultural content. Questions How will people
explore and share rich media content in mobile
cultural contexts? Markets Tourism,
Entertainment, Education Partners SFU,
Granville Island Museums, Arts Club, CMHC,
Exponentia, Tejinder Randhawa Status Funded
(Can. Heritage Network) Prototype deployed
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Get Your Vote On !
Context Youth gatherings on campuses, in malls,
at concerts, etc. Questions Can community
groups effectively engage youth awareness and
action using SMS technologies? Markets Entertain
ment, Education, Social Enterprise,
Government Partners UBC, SFU, At Large Media,
Check Your Head, Exponentia, Elections
BC Status Funded (WED, Network, et al),
Prototype deployed
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English 2 Go
Context Mobile content prototype creating a
voice-based simulation environment for English
language learners acquiring work-specific
language skills. Questions Do mobile,
contextual, simulation environments offer
enhanced learning opportunities? Markets Educatio
n, Tourism, Social Enterprise Partners SFU,
IBM, Mosaic, SUCCESS, Lions Gate Learning
Alliance, Douglas College Status 30 of funding
secured (MCAWS) Prototype in design
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MUSE II The Urban Mesh

• A scalable mesh network for cultural content
• 2 Themes The Art Grid and Urban
  Narratives
• 3 Catalysts Knowledge Community
• Cultural Engagement Program
• Mobile Content Design Competition

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MUSE II The Urban Mesh

• Industry Investment Bell, Nortel, IBM, Nokia,
  NTT etc.

• Industry Associations NMBC, WinBC, eLBC,
  Tourism Vancouver

• SMEs At Large Media, Communicopia, Envision,
  Exponentia,
• FlowFinity, Mobile Operandi,
  Ubiquity Interactive, etc.

• Academic UBC, SFU, BCIT, ECIAD, GNW

• Community VanOC, RCDAC, Neil Squire,
  CommunityNet, etc.

• Culture CBC, MOA, Dragon Boat, Public Dreams,
  Science World,
• Alliance for Arts Culture

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WUF The Digital City

• United Nations Conference
• 8,000 10,000 international delegates
• theme of sustainable urbanization

• ? Embed the conference program into the streets
  of Vancouver

• context-based adventures and excursions
  throughout the city
• a coupling of mobile conference and cultural
  programs

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• Thanks!
• David Vogt
• Executive Director
• Mobile MUSE Network
• david_at_mobilemuse.ca
• 604-230-4154