East Hampshire tourism

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East Hampshire tourism

• Future Plans
• Debbie Vodden

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Introduction

• Making the most of new opportunities
• Use our strengths and unique assets
• Forge strong local partnerships
• New initiatives

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Local Explorer Card

• New initiative for East Hampshire and beyond
• For visitors and local people
• Gives 20 discount off entry to local attractions
  for holder and 4 others
• Birdworld, Butser Ancient Farm, Gilbert Whites
  House, Mid-Hants Railway and Milestones Museum
• For sale in Tourist Information Centre, QECP,
  Grayshott Pottery and other outlets

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Local Explorer Card
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South Downs

• Soon to become a National Park
• Outstandingly beautiful countryside
• More than half the district
• All of the district can benefit

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Jane Austen

• Chawton is where Jane wrote or revised all her
  novels
• Much used term for searching website by visitors
• Links with much of district

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Changes to partnership working

• Move away from wider partnerships to more local
  working
• No Hampshires Countryside joint guide in 2010
• Improved presence on Visit Hampshire website from
  2010

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2010 Visitor Guide

• Visit East Hampshire
• - Beautiful South Downs Countryside
• - Home of Jane Austen
• Special events
• Slimmer guide eco-friendly
• Sustainable tourism message
• What to see and do in the wider area
• Local Explorer card

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Visit Hampshire website
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Partnership working

• New local partnerships will allow us to access
  LEADER and Collabor8 funding.
• Examples of local groups are
• Accommodation Hotline group in Alton
• Hidden Britain project in Petersfield

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Collabor8 Funding

• Develop new clusters in cultural, creative,
  countryside, recreation and hospitality sectors
• Use the uniqueness of the South Downs, eg. Local
  produce, walking trails
• Projects must show
• - Sustainability
• - Quality
• - Sense of place
• - Use of technology
• Match funding required
• Katherine Hale, Collabor8 Project Manager
• khale_at_southdowns-aonb.gov.uk

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Other developments

• Quality Visitor Attractions Quality Assurance
  Scheme
• Events promotion
• Information on being green for visitors to take
  home the message
• Improved signage
• Visitor information points

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• Any questions?

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Workshops this afternoon

• Theme
• 1. Partnership working