BTL department

1
5
???
???????? ?????? ? ?????? ???????
??????????? ??????? ? ????? ? ?????? ??????.
?????? BTL department
2
???????? ???? ??????? (??????? ? ??????
??????) ???????????? ?????, ??????-????? -
???????? ??????????? ??????????
????????? Indoor ??????? ???????????
??????????? ?????? ?????? ????? ?????.
?????????????. ????? FUN SPORT (??????
????????????? ????????? FUN SPORT, ?????? FUN
SPORT. ???????????? ? ???? ???????.) ??
?????????
??????????
3

• ?????? ????? ????? ? ????????????? ???????????
  ?????????? ?????? ?? ???????? ???????? ?????????
  ???????? ??????????? ???????.
• ????????? (???) 41,83 - ???????, 58,17 -
  ???????.
• ????????? (?????????? ?????? ????? VIP)
• 9,9 - ???????????
• 10,8 - ??????? ????????
• 11,4 - ????????, ???????????,
• ????????????, ??????, ??????????,
• ?????????? ? ?.?.
• 30,5 - ????????? ???????? ?????
• 37,4 - ???-?????????, ?????????
• ???????? ? ???????? ???????.
• ??????? ?????? ??????, ??? ??????? ?????????,
  ????? ???? ???????????????? ?? ?????????
  ??????????
• ???????? ????????? ???????? ??????????? ???????
  (???????? ????? ? ??????? ???????????????)
• ????????, ?????? (??? 40 ?? ?????? ?? ??????
  ???????? ????? ?????, ?? ? ?????? ????? ?????),
  ?? ????? ???? ????????

????????
4
?? 5 ??? ?????? ? ?????? ??????? ?? ????????????
?????????? ??? ????????? ???????? ? ????????
????? Procter Gamble (Old Spice,
Secret) Novartis Consumer Health (Lamizil,
Voltaren, Dinamozan) Johnson Johnson
(Neutrogena, T-Gel, OB, Acuvue) Genser (Hummer,
Cadillac) ??????????? (?????) Deloret
(Phytomer, Jacques Dessange) Arbor Mundi
(Kusado, Yujin) Home Credit Jamilco (Wolford,
Es?ada) Unipharm (Vitrum) Le Coq
Sportif IBM Philips (Philips /
Nike) ?????? Citizen Otto Bock Irwin
Naturals K-Systems ???????? ??????
?? Ferossan Boheme Music Soltec
International Nestle (Nestle Fitness) ???? Mu
sa Motors Goodman steakhouse Sana
Minerals Coca-Cola (Powerade) Range
Rover Pantech Nokia Beiersdorf
(Nivea) Danone (Activia) Poseidon
Expeditions ????????? (VW) Fitness Extreme
Tour Rolf (Mitsubishi) Vinoteka Kontek Lonne
Adonce
???? ??????? (??????? ? ?????? ??????)
5
?? ???????? ? 400 ?????? ??????? ? 20 ??????? ??.
???????????? ?????, ?????? ?????-????????
6
?????? ????????????? ????????? FUN SPORT
??????? (? ??? ????? ? ? ?????? ??????)
?????? FUN SPORT. ???????????? ? ???? ???????.
BRAND
??????????? ?????????? ?????????
Indoor ??????? ? ?????? ??????
??????????? ??????????? ?????? ??????
???????????? ????? ????? (????????, ??????????,
???? ??????)
7
INDOOR ???????
?????? BTL department
8

• ??????????? ??????????? / ??????? / ?????????
  ??????
• ????? ?????????? ????????, ????? ????? /
  ??????, ?????????? ???????, ????, ?????, ?????
  ?????? ?????????? ????????? ?????
• ??????????? ?????? ??????????? 2? ?????? ? 1? ?
  1?
• ??????????? ??????????? ?????????????
• ??????????? ?????????? ????? ?????????.

??????????? ??????????? / ??????? / ?????????
??????
9

• ??????? (??????? ?3, ?2, ?1, ?0), ????????
  ?????????? ? ??????
• ????? ?????????? ????????, ????? ????? /
  ??????, ?????????? ???????, ????, ?????,
  ??????????, ????? ??????????, ????? ??????
  ?????????? ????????? ?????
• ??????? ?3, ?2, ?1, ?0 ? ??.
• ??????????? ??????????? ?????????????
  (?????????? ?????????? ?? ?????)
• ??????????? ?????????? ? ?????? ? ??????
  ??????????? ????????? (??? ????, ???).

??????????? ??????????? / ??????? / ?????????
??????
10

• ??????? (??????? ?6, ?5, ?4, ?3)
• ????? ?????????? ??????? ? ????????? ????????,
  ? ???? ????????, ? ??????????? ?? ??????????
  ??????
• ??????? ?6, ?5, ?4, ?3 ? ??.

??????????? ??????????? / ??????? / ?????????
??????
11

• ???????? / ??????? (????????)
• ????? ?????????? ????????, ????? ????? /
  ??????, ????????, ????, ?????, ??????????
• ??????? ?5, ?4 ? ??.
• ??????????? ?????????? ?? ??????????? ??????????
  / ???????????
• ??????????? ?????? ? ???????? ?????????? ??????
  ??????.

??????????? ??????????? / ??????? / ?????????
??????
12

• ?????? ????????? ??????????? (?? ???????????????
  ???????)
• ?????? (3? ? 6? 1? ? 3? ? ??.)
• ????????? (1,2? ? 1,8? 1? ? 2? ? ??.)
• ???????? ??????? ? ????? ??????
• ??????? ?? ????? ???????
• ???????? ????????????
• ??????? ? ????? ????? ?????????.

??????????? ??????????? / ??????? / ?????????
??????
13
???????? ?????????.
???????? ????????? ??????????????? ?? ???????.
14
????????? ??????????. (?? 30 ???????).
15
??????????? ???????????
?????? BTL department
16
?????????? ?????? ?? ???????? ? ???????? ???????
?? ?????????? ?????? ??????? ????????????,
??????????, ?????????????, ??????????? ??????.
?????????? ???????, ?????????? ?????-?????,
??????????, ????????????? ???????????, ??????
???????. ???????????? ??????????? ?
??????????? ?? ?????, ?????????? ? ???????
??????????? ?? 300 ?? 1 500 ???????.
????????? ??????? ? 1 ??????????? - 1 500.
??????????? ??????????? ?????? ??????
17
????? ?????
?????? BTL department
18
??????????? ???????????? ????? ????? ????????,
???? ??????, ?????????? (????? 13 ???????? ??).
???????????? ????? ?????
?????? (13 ???????-????????????, 300 ??????
??????) 100 000.
19
???????????? ????? ?????
20
????? ?????. ?????????????
?????? BTL department
21
Procter Gamble (OLD SPICE) ??? ?????? ????????
????????? OLD SPICE ? 70 ?????? ?????? ??????
??????????? 20 ??????????? ?????? ?????? (???
????????) ?????????? ?????? OLD SPICE, ??????
???????, ???????? ??????? ? ????????? FUN SPORT
( ??? 21 ????) ??????? ? ??????? FUN
SPORT. ?????????? ????? 91 ??????
?????, 60 000 ????????? (????????), ????
?????????? ? OLD SPICE ?? 8,34 (??????????
?????? ?? ? ????? ????? ?? ????? 6,66
???????????? OLD SPICE, ????? ????? 15).
?????????????
22
Johnson Johnson (Neutrogena T-GEL) ??? ??????
???????? ???????? ?????? ??????? Neutrogena T-GEL
(20 000 ???????) ? 100 ?????? ?????? ??????,
?????? 15 ? ??????? 36,6 ??????????? 25 ???????
??????????? (??? ????????) ?????????? ???????
T-GEL, ?????? ???????, ??????? ? ??????? ? ?????
FUN SPORT. ?????????? ???? ?????? ? ???????
36,6 20 (? ?? ????? ??? ???????? ? ??? ??.
????????? ?????????).
?????????????
sampling
TV
23
??????????? (???? ?????) ??? ?????? ???????? ?
?????????? ? 220 ?????? ?????? (??????, ???,
?.????????, ???????????, ????????????), ? ?.?. ??
???????????? ?????? ?????? (?????????? ??????,
?????? ???????). ?????????? 140 000 ?????????,
34 ???????????. ??????????? ?????? (?????????
??????? ?????) ? ????? ??????????? (97 ???????
????????? ???????????? ????????? ??????????? ?
????? ?????).
?????????????
24
NESTLE (Nestle Fitness) ??? ?????? ???????? ?
?????????? ? 300 ?????? ?????? 13
???????-????????????, ?????????? ?????????
???????? ?? ????????, ???????? ? ??????????? ? ??
????????. ?????????? 300 000 ?????????, 95
??????? ????????? ???????????? ?????????
??????????? ? ????? Nestle Fitness, 100
???????????? ????? ????????????, ???????????
????? ?? ????????? ?????????????.
?????????????
25
?????? FUN SPORT
?????? BTL department
26
?? ??????? ?????? ? ?????? ??????????????????
??????? ? ??????? ??????? 120 000 ??????????? ?
?????????? ???????? ???????????????,
??????????????? ??????? ????????? ?????? ??????
???????? ??????? ? ????????? ???????? ??????????
? ???????????? ???????, ?????? ?????? - ??
????????????? ? ???????????, ? ?????????? ???????
????????? ?????? ?????, ???????? ???????,
?????????? ? ????? ???? ??????, ? ???? ???, ???
????? ???? ????????? ???????? ??????? ?????????
???????? ?????? ??????. ????????? 44 ?????
120 000 ???. ???-?? ????? 80-100 ?????? ?5,
?????? ????????????? 2 ???? ? ??? (?????,
?????) ????????? ??????? ?????? ??????,
?????????? ? ???????? ?????? ??????.
??????????????? ?????????? ??????????????? ??
?????? ?????? ?????? ? ??????????? (?????? ?
?????????? FUN SPORT, ????????????? ?????????,
?? ????????????? ???????????? ? ??????????
?????? ??????, ??? ????????, ?????? ? ??????
??????).
?????? FUN SPORT. ???????????? ? ???? ???????.
27
?????? FUN SPORT. ???????????? ? ???? ???????.
????? ????? 100 ??????.
28
PR 15 ??????? 15
?????? FUN SPORT. ???????????? ? ???? ???????.
????????? ????????? ????????????.
2 ?????????? - 30 ?????????? - 20
29

• ??? ???????????? ??????? ??????? ?? ?????? ??????
  ?? NEXT Advertising ?????? ?????,
  ?????????????????? ?? ?????? ? ?????? ???????.
  ???????????? ???? ?????? 5 ???????.
• ? ??????????? ?????? ??????
• ??????????? ?????? ? ?????? ???????
• ?????????? ???????? ??? ???????? (?????,
  ????????, ????? ? ?????????, ??????????)
• ?????????? ? ?????????? ????????? FUN SPORT
• ?????? ??????? FUN SPORT. ???????????? ? ????
  ???????
• ??????????? ? ?????????? ??????????? ???????????
  ? ??????
• ?????????? ? ?????????? ??????????? ??????
  ???????????, ?????????, ??????-??????? ???
  ????????.
• ???????? ??????? BTL ?????? ?????? ?????????
• ??????????? ??????? ? ????? ???????? ? ??????,
  ?????? ??????, ?????, ?????? ??????, ???????
  ???????, ?????? ???????, ??????????? ???????? ?
  ??. (??????, ???????)
• ??????????? ?????????? ?????? ? ??????????? ??
  ????? ?????? ??????, ??????, ?????????, ????????
  ???????, ??????, ?????
• ??????????? ??????????? ?????????? ???????????,
  ? ?.?. ????????????? ?????????? ??????????, ????
  ????????.
• ?? NEXT Advertising
• ??????, 1-?? ????????????
  ???., ?.2
• ???. 648-78-96
• Info_at_nexty.ru

????? ?? ?????? ? ?????? ???????