Ministerial Debate on

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Ministerial Debate on e-Inclusion Policy
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The Long Tail of e-Inclusion Loris Di
Pietrantonio European Commission DG Information
Society and Media
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Imagine a walk through the information society
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What do we see?
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a distribution of market potentials and
barriers

• Digital haves haves not!

• Market potentials
• People can be empowered
• services, tools, quality of life
• New ICT tools and services can be provided
• market creation

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a distribution of market potentials and
barriers

• Market Barriers
• Income ?
• wealthy / non wealthy

• Digital haves haves not!

• Costs for developing barrier- free ICT
• tech. barriers

• Exclusion challenges

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a distribution of market potentials and
barriers

• Market Barriers
• Income ?
• wealthy / non wealthy

Income / costs of barriers

• Costs for developing barrier- free ICT
• tech. barriers

• Exclusion challenges

The long tail of the Information
Society Inspiring source Chris Anderson, The
Long Tail, 2004
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A Long Tail of market opportunities and
challenges
Income / costs of barriers
Population
80
20
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Whats the tail?
Income / costs of barriers
Pop
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Introducing markets and technologies
RTD, innovation good business environment
Income / costs of barriers
Potentials of Inclusive ICT
Cost level for service provision after markets
are activated
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The bottom of the Pyramid
Income / costs of barriers
47
63
37 ?
2006
2010
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How to reach the bottom of the pyramid?

• Does the bottom of the pyramid / the long tail
  engage itself automatically?

• Or do differences persist and stratify?

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How to exploit the inclusive opportunities of
the Long Tail?
Before the opportunities of the Information
Society
Income / costs of barriers
population
The Information Society conquering the long tail
Income / costs of barriers
population
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How to reach the bottom of the pyramid?
lower costs
more inclusive technologies

• More Moore
• Technologies and services in the long tail
• Innovation in the long tail
• Cohesion in the long tail

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More Moore inthe Long Tail
15 more years of Moore and More than
Moore Before we reach quantum limits
Broadband Wireless Personal Assistant
Polymer Electronics
Smart Sensors and Actuators
Dissapearing ICT
Courtesy Prof. H. de Man, Club of Rome Seminar
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Technologies services inthe Long Tail

• Web 2.0 services
• User-centric services / design
• Inclusive e-Government
• e-Health
• Technologies for independent living
• Human augmentation
• Technologies for learning
• Accessible and usable technologies
• . ubiquity

Courtesy Prof. H. de Man, Club of Rome Seminar
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More innovation in the Long Tail

• Sharing
• Collaborating
• Open
• Social capital
• User driven

• Source "Castilla, E.J., et al. (2000). Social
  networks in Silicon Valley.

Versus Old dynamics the brilliant individual
(Bell), or the brilliant proprietary lab (IBM)
Courtesy EU Commission, Joint Research Centre-
IPTS
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Social cohesion in the Long Tail

• Quality of life
• Affordability of services
• Low-cost opportunities and the case for human
  development
• Economic returns on Social Infrastructure

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Thank you! Loris Di Pietrantonio European
Commission DG Information Society and Media