CGI Made Simple

1
125
2
CGI Made Simple
3

• Photographic rendering for all
• Drag and drop simplicity
• 100 times faster
• Simple, Accurate, Powerful

4
"HyperShot will change the face of photography
forever. David Burgess, 25 year car
photographer "HyperShot represents a sea of
change for rendering and visualization in the
product development community. Al Dean,
Technology Editor Bunkspeed hyper render
for hyper results. Desktop Engineering
5
Who we are
After nearly 5 years in business, Bunkspeed has
consistently demonstrated software innovation,
industry knowledge, and close customer
relationships, that have resulted in our
leadership position in automotive design
visualization.

• Founded in 2002
• Headquarter in Los Angeles, CA with offices in
  Carlsbad, Detroit, Tokyo, and Brazil
• Year over year growth since inception -
  profitable since 2004
• Experienced entrepreneurial team
• Award winning RD team

6
What we do

• Develop paradigm shifting softwarefor visual
  decision making
• Bridge the gap betweendesign, engineering, and
  marketing
• Deliver easy to use, compellingvisualization
  solutions for everyone

7
Facts

• Over 1000 new licenses installed since 2006
• Rapid adoption by students and faculty at leading
  design schools worldwide
• Academy award winning development team attracts
  and retains best programming talent
• Profitable since 2004 with significant annual
  growth
• 5 million invested in RD to date
• Consistent, demonstrated development and
  implementation of innovative technology for
  specific automotive design challenges

8
Academy Award winning RD team

• Henrik Wann Jensen, Phd - Chief Scientist
• 2004 Academy Award for Technical Achievement
• Popular Science 10 Most Brilliant Scientists
  2004

Published in 2001 this book forms the basis of
nearly all research in this area
CG image from one of the four research papers
presented at Siggraph 2005
The science of computer generated materials and
light
9
Philosophy

• Quality Simplicity Results
• Innovate Swiftly
• Partner Well

10
Just a few of our customers
11
Some of our Automotive Customers
12
Were taught at top design schools worldwide
13
HyperShot was used by a photographer with no
prior 3D experience to create this cover
14
and this picture published widely in January
2007
15
More HyperShot Renders
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
(No Transcript)
20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
(No Transcript)
24
(No Transcript)
25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
30
(No Transcript)
31
(No Transcript)
32
(No Transcript)
33
(No Transcript)
34
(No Transcript)
35

• Sales and Marketing
• Detailed virtual model for any required imagery
  of the vehicle
• sales promotional materials
• press kits
• brochures
• magazine cover shots
• internet car configurators
• dealership car configurators

• Theme Review
• Present / review progression of design theme or
  themes
• Interior
• Exterior
• Color and Materials
• Focus Groups

Sketch Model
BUNKSPEED Fits Into Entire Process

• Concept Design Review
• Visualize proportions, shape, greenhouse of
  concept models for selection and refinement
• Interior
• Exterior
• multiple models
• hardpoint / competitor model
• conferencing
• drivability, multiple cameras
• high resolution snapshots

• Design Verification
• Digital Mock Up
• Exterior Design Verification
• Fit and Finish
• margins, underflush
• tolerance stackup
• surface quality
• Interior Design Verification
• Light simulation
• glare/reflections
• variant management

• Production Validation
• New part supplier validation
• Production verification for swapped parts on line

From Brain to Billboard
36

• Photographic rendering for all
• Drag and drop simplicity
• 100 times faster
• Simple, Accurate, Powerful

37
125