Snmek 1

1

Tourism PARK
PILOT PROJECT
Author Ing. Gabriel KULIK - LANDMARK Agency /
Year 2004
2
Starting analysis

• The field of travel industry ranks among the
  sectors being developed in the most dynamic way.
• Slovakia, despite possessing significant
  preconditions for the development within the
  tourism, is still able to use this inherent
  potential in a minimum way.
• Reasons
• Regional disparities throughout the
  territory of Slovakia
• Possible alternative / INDUSTRIAL PARKS.
• Industrial parks are one of the
  alternatives for starting up the process of
  economic development of fallen-behind,
  underdeveloped regions.

3
Starting analysis

• Negative factors of Industrial PARKS
  construction
• - negative impact on the environment
• - creating the minimum potential for
  development of SMEs.
• Another alternative way of how to start up the
  process of economical development / TOURISM
  PARKS

4
Basic concept of TOURISM PARK

• The founder of a Tourism park is a village / town
  or a town association, which enables the
  technical facilities of Tourism park by means of
  a governmental financial subvention.
• The total structure of product portfolio in the
  Tourism PARK is depending on GENERAL and SPECIFIC
  determinants.
• An important limiting factor of the Tourism park
  is a natural environmental potential within which
  the tourism park is implemented.

5
Project Objectives

• The main Project objective
• Is starting up the process of economic
  development within a particular
• region and the elimination of regional
  disparities alike.
• Specific project objectives are
• Stimulate direct foreign investments into the
  region
• Economic, cultural and social development of
  region.
• Protection of environment
• Employment development.
• Development of small and medium businesses.
• Improving the standard of living for the people
  of region.

6
Expected impact of Project realization

• A. Impacts of Regional nature
• Economic development / revenues to the founders
  budget
• Potential for rural areas reconstruction and
  development
• Making the region more attractive
• Decreasing the unemployment rate within the
  region
• Potential for SMEs growth
• Precondition for sustainable regional growth.
• Sustenance and development of unique natural
  territorial potential

7
Expected impact of Project realization

• B. Impacts of supraregional nature
• Active foreign tourist industry development in
  Slovakia
• Infrastructure growth within the travel industry.
  
• Regional disparities elimination.
• Economically underdeveloped regions development
• Development of natural potential.
• C. Impacts of supranational nature
• Promoting Slovakia
• Possibilities for cross-border co-operation

8
Park Structure / Activities

• The PARK Product portfolio rests on TWO
  fundamental pillars which
• Jointly create a wide potential of product
  possibilities realized
• within the framework of the park area
• A. ENTERTAINMENT and RELAXATION sector
  ATTRACTIONS sector
• B. SERVICES sector

9
Park Structure / Activities

• ATTRACTIONS Sector / Entertainment Sector
• 1. Family PARK
• 2. AQUA PARK
• 3. Childrens PARK
• 4. DINO PARK
• 5. Western PARK
• 6. Etc.
• ATTRACTIONS Sector / Relaxation Sector
• 1. Rural COUTRY PARK
• 2. Fishing Hunting PARK
• 3.
  ECO PARK
• 4. GOLF COMPLEX
• 5. Etc.

10
Park Structure / Activities

• SERVICES Sector
• 1. Accommodation services
• 2. Boarding services
• 3. Information and Reservation system
• 4. Rehabilitation and Recondition services
• 5. Transportation services

11
ENTERTAINMENT Sector

• In the world there are AQUA PARKS, Roller
  coaster, WATER roller coaster,
• DINO PARKS, CHILDRENS PARKS, etc.
• Within Tourism PARK, the mentioned specific parks
  represent just
• one segment.
• The integral Tourism PARK is created by more
  constituents making a
• portfolio of attractive programmes for instance,
  COUNTRY PARK, GOLF
• COMPLEX, ECO PARK, WESTERN RANCH, Fishing PARK,
  Hunting PARK ...

12
ENTERTAINMENT Sector

• The final lookout of the TOURISM PARK will depend
  on
• 1. GENERAL territorial factors
• 2. SPECIFIC territorial factors
• 3. Founders requirements and
  conditions
• 4. Requests and needs of the target
  customer groups and segments
• 5. Potential investors requirements
  and demands

13
ATTRACTIONS Sector / GOLF COMPLEX

• Golf at present represents one of the sports
  being developed in the most dynamic way in the
  world.
• An important fact remains that even 98 of an
  incredible number of golf players are represented
  by an amateur core, which in reality means that
  they are the possible target customer groups.
• Thats why a golf complex can mean a very
  significant element within the Tourism PARK area.

14
ATTRACTIONS Sector / ECO PARK

• Development and growth of agriculture, setting up
  organic farms
• within traditional agricultural regions with a
  wide portfolio of
• sufficiently qualified human resources.
• Then development of Organic farming as an
  integral part of the Tourism
• PARK notion would meet the three fundamental
  objectives
• 1. Exploitation of fully trained and
  qualified human resources within the
• framework of the region
• 2. Supplying the park with fresh organic
  foods
• 3. Integrated part of the park attractions

15
ATTRACTIONS Sector / COUNTRY PARK

• The Country park offers the foreign tourists a
  look at the traditional
• folk architecture of the Slovak countryside as a
  one complex unit.
• 1. Part of the buildings offers the foreign
  tourists accommodation services
• 2. Part of the buildings offer the foreign
  tourists other, additional services
• 3. Part of the buildings serves the purpose of
  small-scale entrepreneurs
• and their businesses in order to revive
  traditional folk crafts (for
• example black smithery, pottery, wood
  carving, basketry, etc)
• 4. Variety and attractiveness of the life in
  the Country PARK is rounded off
• by peoples folklore and traditional folk
  parties

16
Target Customer Segments

• From the point of view of target customer
  segments of the park the
• Group of individual foreign tourists ranks among
  the primary
• segments
• 1. INDIVIDUALS
• 2. FAMILIES WITH CHILDREN
• 3. SENIORS
• 4. SMALL GROUPS

17
Tourism PARK MANAGEMENT

• The Tourism PARK management is the primary
  contact place for
• Foreign tourists, the task of which is
• A/ Securing the operation of the Tourism
  Park
• B/ Complex programme management for the
  customer of the Tourism
• PARK
• C/ Providing complex marketing operations
  of the Tourism PARK
• I. Operation of the Tourism PARK
• 1./ Information and reservation service.
• 2./ Transportation services.
• 3./ Rescue services.
• 4./ Cleaning services and other
  operational services concerning the park.

18
Tourism PARK MANAGEMENT

• II. Complex PROGRAMME MANAGEMENT of the
  Tourism PARK customer
• 1./ Information services.
• 2./ Organizational and operational
  programme provisions.
• 3./ Tour guiding and interpreting
  services.
• II. Complex MARKETING OPERATIONS of the Tourism
  PARK
• 1./ Promotion
• 2./ Implementation of customers
  requirements into the range of
• products and services on offer
  within the PARK.
• 3./ Preparation and development of the
  Tourism PARK strategy /
• Realization management.
• 4./ Organizing of cultural and social
  events within the park.

19
Services Comfort

• A foreign tourist within one complex has at
  his/her disposal
• A / A wide potential of
  programming options
• - In the field of
  ATTRACTIONS
• - In the field of ENTERTAINMENT
• - In the field of
  RELAXATION
• B / COMPLEX potential of
  additional services
• - Information and
  reservation services
• - Accommodation and boarding
  services
• - Transportation
  services
• - Complex programme
  management
• - Tour guiding and
  interpreting services