Strategic Partner Program

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Colin Milner, CEO International Council on Active
Aging
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Active Aging Transforming an Industry
Colin Milner, CEO International Council on Active
Aging
www.icaa.cc/sfcs.htm
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• Over the next 60 minutes we are going to look at
• what the latest research on active aging shows,
• and how these findings are transforming the way
• we
• Design and build communities
• Design and implement programs and services
• Design and implement lifestyle marketing

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• How to get the most out
• of this session
• Ask what if?
• Take 2 or three ideas and implement them
• Be engaged.
• Ask questions

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• Over the past 100 years we
• have added an additional 30
• plus years to life expectancy.
• The challenge now how do
• we ensure quality of life.

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• Quality of life style is a top concern for
• aging adults
• losing their health (73),
• losing the ability to take care of oneself
  (70),
• losing mental abilities (69) and
• running out of money (60)
• Source 2005 poll by USAToday/ABC

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Active Aging Better quality of Life
Active aging describes individuals and
populations who live life as fully as possible
within the six dimensions of wellness (emotional,
vocational, physical, spiritual, intellectual,
social). The concept of active aging can be
summed up in the phrase
engaged in life.
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The Research supports a NEW world of possibilities
SINCE1990s
1994 Tufts University Study
1996 First Baby Boomer turns 50
1996 Surgeon Generals Report on Physical Activity
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Today, gerontologists are discovering that age
in years doesnt necessarily correlate with
physiological age. In fact, normal
physiological aging is quite variable. SOURCE
Baltimore Longitudinal Study of Aging
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Physically elite
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• Fauja Singh
• 98 years old
• 6x world marathon record holder
• Started running at 80

Signed by Adidas for a major advertising campaign
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Physically fit
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At 61 years of age Baby Boomer 62
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Life today is full of options
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Active Aging Transformation

• architects
• developers
• builders
• consultants
• suppliers
• program management
• staff training and continuing education

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If you build it he they will come Field of
Dreams
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Community clubhouse and fitness center
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• If you build it
• they will come
• they will stay
• they will use it, and
• they will have expectations
• Field of Dreams

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Where you live, can help you live.
Wellness Communities Craig Ranch
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The power of possibilities

• Spa complex
• Club house
• Health and healing center
• Life Enhancement Center
• Aquatic Center
• Golf center

Wellness Communities Canyon Ranch Living
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• Experiences
• Breathe
• Connect
• Create
• Dare
• Explore
• Nourish
• Strengthen
• Thrive
• Unwind

Miraval Life in Balance Resort and Spa There is
life. And there is living
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SPAdominium
SPAdominium
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The 360 degree approach to health

• Medical and
• alternative medicine
• Fitness
• Life Balance
• Nutrition

California Health Longevity Institute
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• In the past three years, the
• number of Medi-spas has
• more than tripled to about
• 1,500 locations  
• Beauty / Skin Medispa
• Therapeutic Medispa
• Hospital Based Medispa
• Wellness Centers

Source International Medical Spa Association
Medical Spas
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Nifty After Fifty
50 Plus Clubs
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What is the factor driving these new
opportunities?
The Baby Boomers have come of age
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The 6 dimensions of wellness are the key to
active aging
Physical
Intellectual
Social
Vocational
Spiritual
Emotional

• SOURCE National Wellness Institute

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Wellness is an active process through which
people become aware of, and make choices towards,
a more successful existence.
Source National Wellness Institute
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• Engagement within the Physical dimension

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Physical activity is an important wellness
dimension that positively influences all of
lifes areas by improving physical function
(physical) and mental skills (intellectual),
improving outlooks (spiritual), offering social
contact (social) and better preparing us overall
for work and home (vocational).
The Foundation
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Strength Flexibility Activity level Perfection Fi
tness Abilities Attraction Mental
health Disability disease management Pleasure Appe
arance Self-image
Independence Self-reliant Attributes Fun Movement
Functionality Healthy Mobility Work Freedom Engage
d Endorphins Five senses
Physical dimension
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The Loss of Muscle Strength with Age

Strength
Leg Strength
Age
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Have difficulty lifting or carrying something as
heavy as 10 pounds 22 60 69 years of age
28 70 79 years of age 46 80 89 years of
age Have difficulty getting up out of an armless
chair 17 60 69 years of age 26 70 79
years of age 45 80 89 years of age
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Have difficulty walking for a quarter of a
mile 21 60 69 years of age 30 70 79
years of age 49 80 89 years of age Have
difficulty walking up 10 stairs without resting
18 60 69 years of age 26 70 79 years of
age 41 80 89 years of age
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Have some level of difficulty stooping,
crouching, or kneeling 42 60 69 years of
age 52 70 79 years of age 66 80 89 years
of age
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• Delaying disability
• Do not smoke
• Exercise, and proper nutrition can delay
  disability by 10 years
• Source CDC

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• Strength exercises for improving
• every day functions
• Endurance exercises
• Balance and coordination
• Flexibility and range of motion
• Appropriate breathing techniques

Physical dimension
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• Walk able communities
• Walking clubs
• Nordic walking
• Cobble stones
• Walking ambassadors
• Information center with affiliates

Physical dimension
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X
Photo SFCS
Walking destination
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X
x
x
x
x
x
x
x
x
x
Photo SFCS
Walking destination
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X
X
X
X
X
X
Photo SFCS
Riding destination
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Led by Baby Boomers, sports injuries have become
the No. 2 reason for visits to a doctor's office
nationwide, behind the common cold. Source 2003
survey by National Ambulatory Medical Care.
Specialization
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Photo SFCS

• Physical dimension

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Active Aging Better quality of Life
November 7, 2007
Exercise is Medicine A joint initiative The
American Medical Association (AMA) and The
American College of Sports Medicine (ACSM).
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Active Aging Better quality of Life
"If we had a pill that contained all of the
benefits of exercise, it would be the most widely
prescribed drug in the world," Ronald M.
Davis,M.D., AMA President.
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Engagement within the intellectual dimension

• 98 of 50 adults in an AARP survey are aware
  that getting enough exercise is important. This
  level of awareness means that marketers do not
  have to establish need, but rather show how they
  are providing a solution that will overcome the
  barriers.

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The intellectual dimension

• The intellectual dimension promotes the use of
  ones
• mind to create a greater understanding and
• appreciation of oneself and others. It involves
  ones
• ability to think creatively and rationally.
• This dimension encourages individuals to
• expand their knowledge and skill base through a
• variety of resources and cultural activities.

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The intellectual dimension

• Learning
• Self-actualization
• Brain fitness
• Vitality
• Analyzing
• Entertainment
• Education level
• Creative
• Engaged
• Problem solving
• Artistry
• Contribution

Intelligence Communication Memory Growth Curious S
cholarly Willing Innovative Reassuring Respect Cog
nitive Status
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The intellectual dimension

The vast majority of older adults say that taking
care of their health is very important, but they
do not feel knowledgeable about how to prepare
for a healthy old age. Source National Council
on the Aging. 2002. American Perceptions of
Aging in the 21st Century.
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The intellectual dimension

• Brain fitness
• Brain Age
• Happy Neuron
• Mattel
• Posit Science

Brain Fitness on 2008 Hot List Entrepreneur
magazine
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The intellectual dimension

• Brain fitness
• Drivers
• simulation

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The intellectual dimension

• The use of technology for
• engagement and participation
• PDAs
• Online lifestyle coaches
• Tele-coach
• GPS

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The intellectual dimension
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The intellectual dimension

• Challenge the minds ability to learn and process
• information quickly while exploring new topic
  areas
• that require judgment and decision making
• Houstonian and River Place AC
• Seminars and workshops
• GamesGPS
• New experiences

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The intellectual dimension

• Debate clubs
• Book of the month
• Living library
• Computers (1 health)
• Think about what you
• are doing to educate
• your clients

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Engagement within the social dimension

• The social dimension

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The social dimension

• Emphasizes the creation and maintenance of
  healthy
• relationships.
• Enhances interdependence with others and nature,
  and
• encourages the pursuit of harmony within the
  family.
• Furthers positive contributions to ones human
  and physical
• environment for the common welfare of ones
  community.

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The social dimension

• Family
• Recreation
• Friendships
• Relationships
• Belonging
• Entertainment
• Clubs
• Connection
• Work/Employment
• Support
• Intergenerational

Engaged Pets Fun Social butterfly Food Belonging C
ommunity Status Loss Cliques Happy hour
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The social dimension
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The social dimension
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The social dimension

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The social dimension

• 58 of women say they would be more likely to
  exercise if they had a friend to exercise with.
• 33 saying they would be much more likely.
• 83 of this group says that younger friends,
  family members and co-workers regularly come to
  them for advice. 

Source Frank About Women
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The social dimension

• Big buddy program
• Group fitness classes and personal training
• Family membership
• Intergenerational programs
• Mentoring and volunteering
• Outings to sporting attractions and socials

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The social dimension

• Art classes
• Book and current events discussion
• Outings to concerts
• Craft workshops
• Dinner/theater outings
• Informative lectures and guest speakers
• Matinee and evening movies
• Outings to area attractions and socials

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• Engagement within the Vocational dimension

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Emphasizes the process of determining and
achieving personal and occupational interests
through meaningful activities. It encourages
goal setting for ones personal enrichment.
This dimension is linked to the creation of a
positive attitude about personal and professional
development.
Vocational dimension
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• Skills
• Volunteering
• Purpose
• Responsibility
• Productivity
• Education
• Training
• Experience
• Self-worth
• Creative
• Role

Change Financial reward Security Independence Chal
lenge Career Rehabilitation Hobby Job Ability Valu
e
Vocational dimension
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Recognize abilitiesIdentify personal mission
and goalsLearn new skillsDevelop new
interestsTitles, roles, never retireLife
plan, hobbies, volunteer, help others.
Engagement within the Vocational dimension
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Vocational dimension
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Vocational dimension
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Vocational dimension
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Vocational dimension
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Vocational dimension
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Vocational dimension
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• By empowering this growing segment
• of the population to fully use their life
• experiences, skills and cultural and
• spiritual wisdom, creativity and
• energy.
• Mentoring Volunteering or employment
• New vocational education
• Personal training and Lifestyle coaches

Vocational dimension
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Engagement within the spiritual dimension

• Seeking meaning and purpose in human
• existence.
• Developing a strong sense of personal values
• and ethics.
• Appreciation for life and the natural forces that
  
• exist all around us.

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The spiritual dimension
Programs that encourage participants to be in
the moment listen to the sounds of nature,
smell the fragrance of the outdoors. Remind
them that this time is theirs and by taking part
in this experience they are improving their
health and well-being.
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Self-actualization Serenity Well-being Meditation
Oneness Reconciliation Giving Service Forgiveness
Strength Wholeness Growth Personhood
Transformation Hope Peacefulness Fulfillment Intro
spection Relaxation Love Soul Purpose Charity/Char
itable Journey Destiny Seeking
The spiritual dimension
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The spiritual dimension
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SPA SERVICES
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The spiritual dimension
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Engagement within the Emotional dimension
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• Emphasizes an awareness and acceptance of
• ones feelings.
• It reflects the degree to which individuals feel
  
• positive and enthusiastic about themselves and
  life.
• Involves the capacity to manage feelings and
• behaviors, accept oneself unconditionally,
  assess
• limitations, develop autonomy and cope with
  stress
• .

Emotional dimension
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• Feelings
• Purpose
• Support
• Well-being
• Maturity
• Friendship
• Compassion
• Acceptance
• Content
• Satisfied
• Empathy

Balance Harmony Laughter Humor Joy Apathy Powerles
s Stability Valued Emotional Self-control
Emotional dimension
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• Depression-will be the second
• greatest cause of premature death
• and disability worldwide by 2020.
• SOURCE World Health Organization

Emotional dimension
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The emotional dimension

• Programs that support this dimension can have a
  profound
• effect on the lives of many older adults
• Exercise
• Mind-body exercise classes
• Spa services
• Stress management workshops or counseling
• Behavioral modification classes or counseling
• Humor workshops
• Support groups and social events are only a few
  such programs

Emotional dimension
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• Researchers at Yale University have found that
  the effect of
• positive self-perceptions of aging on survival is
  greater than
• The physiological measures of low systolic blood
  pressure and cholesterol
• The independent contributions of a lower body
  mass index, being a non-smoker, and exercise

Emotional dimension
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• Research shows that older people can literally
  think themselves into the grave by feeling
  bad about getting old
• Study participants who said they had more
  positive views about aging lived an average 7.6
  years longer than those with negative perceptions
  of aging

Emotional dimension
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• Create and engage, and they will stay!

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• Thank you

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Example
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Unlock your potential at The Ranch
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Unlock your potential at The Ranch

• Find SOCIAL
• areas that
• people young
• and old would
• like to engage
• in to unlock
• their potential
• i.e. teen dances,
• ballroom classes,
• book of the month
• clubs, dinner
• debates, pool
• classes

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Unlock your potential at The Ranch

• Find Civic
• Engagement areas
• that people young
• and old would like to
• engage in to unlock
• their potential
• i.e. mentoring and
• volunteering in an
• area that has yet
• to be tapped, living
• libraries (CC)

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Unlock your potential at the Ranch

• Find educational
• areas that people
• young and old
• would like to
• engage in to
• unlock their
• potential
• i.e. computers for
• young and old,
• Cognifit Games,
• Cooking schools,
• photography
• classes

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Unlock your potential at the Ranch

• Find areas that
• people young
• and old would
• like to engage
• in to unlock
• their potential
• through self
• expression
• i.e. music classes,
• painting,
• woodworking

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Unlock your potential at the Ranch

• Find health and
• fitness areas that
• people young
• and old would
• like to engage
• in to unlock
• their potential
• i.e. becoming a
• fitness instructor,
• training for a
• Marathon, walking
• Again without
• a walker

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Unlock your potential at the Ranch

• Find spiritual areas that
• people young and old
• would like to engage in to
• unlock their potential
• i.e. meditation, yoga,
• serenity gardens, walks
• at sunrise, hiking.

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Unlock your potential at the Ranch

• Find area that
• support
• environmental
• and nature for
• people young
• and old helping
• then unlock
• their potential
• i.e. farmers market,
• bird watching club,
• horse back riding,
• camping, gardening

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Unlock your potential at the Ranch

• Find recreational
• opportunities that
• people young
• and old would
• like to engage
• in to unlock
• their potential
• i.e. basketball,
• wall climbing,
• tennis, cycling,
• sports teams

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Unlock your potential at the Ranch

• Each program and staff members role is to help
  unlock residents and untapped potential?