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OPTA 2008 - highlights

• The trade fair is No. 1 in the Central European
  region with great impact on the Slovak market
• Historically largest exhibition area 5,144 m2
  (increase by 6.4 compared to 2007)
• International character is confirmed by the
  interest of foreign exhibitors and professional
  visitors
• Exhibition area rented by international
  companies increased inter-annually by 32 (26
  countries total, newly Brazil and Israel)
• More foreign experts (1,315), who came from
  record-breaking number of 40 countries! (6
  countries more than in 2007)
• Share of foreign visitors exceeded 20 for the
  first time!
• Share of professionals among economically active
  increased inter-annually by 10.8 to 74
• Childrens glasses and child eye care
  highlighted topic 2008 positively accepted,
  interesting for exhibitors, visitors, and media

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OPTA 2008 largest area ever
During its history, the OPTA fair moved from the
E Hall to the larger B Hall, and since 2006 it
has occupied the largest and newest V Hall
Expert guarantor and
co-organiser of the fair
Partner of the fair
Society of Czech Opticians
and Optometrists Slovak Optical
Union (since
the first year in 1995)
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Research results OPTA 2008
Net exhibition area 5,144 m2 6.4 Domestic
area 3.7 (7 new companies) Foreign area
32.2 (9 new companies) Number of participating
companies 222 Biggest exhibitors Sagitta,
Rodenstock Czech, Omega Optix, Essilor-Optika
Biggest foreign participations Italy 33
companies Germany 21 companies France 16
companies Slovakia12 companies Japan 9
companies List of represented countries Australi
a, Brazil, Belgium, China, Czech Republic,
Denmark, France, Ireland, Italy, Israel, Japan,
Canada, Korea, Hungary, Holland, Norway, Poland,
Austria, Greece, Slovakia, Germany, Spain,
Sweden, Switzerland, USA, Great Britain
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Research results OPTA 2008
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Research results OPTA 2008
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Research results OPTA 2008
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Research results OPTA 2008
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Research results OPTA 2008
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Visitors OPTA 2008

• Total number of visitors 6.548
• Of which foreign 1,315 10.4 compared to 2007
• Share of foreign visitors on the total number of
  visitors 20.1
• Number of countries 40 6 countries compared to
  2007
• Internationality and expert quality
• Matchmaking for foreign professional visitors
• In co-operation with CzechTrade and
  representatives of BVV, team of experts came from
  Bulgaria, Poland, and Slovakia
• Overview of represented countries
• Albania, Algeria, Angola, Bangladesh, Belgium,
  Bulgaria, Czech Republic, Denmark, Estonia,
  Finland, France, Georgia, Croatia, India, Iraq,
  Ireland, Israel, Lithuania, Latvia, Hungary,
  Holland, Norway, Poland, Portugal, Austria,
  Romania, Russia, Greece, Slovakia, Slovenia,
  Serbia, Germany, Spain, Sweden, Switzerland,
  Taiwan, Ukraine, USA, Great Britain

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Research results OPTA 2008
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Research results OPTA 2008
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Research results OPTA 2008
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OPTA 2008 foreign visitors
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Research results OPTA 2008
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Visitors OPTA 2008
Foreign visitors from selected countries and
inter-annual comparison
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OPTA 2008 co-operation with Slovak Optical Union

• Increase of exhibition area and number of
  visitors from Slovakia
• Increase of area Slovakia 85 m2, 44 , 2
  new companies
• Increase of visitor numbers from Slovakia 878
  (820)
• Task for 2009
• More Slovak visitors, also from east of the
  country Greater media and recruitment activities
  by Slovak Optical Union and BVV in Slovakia

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European congress OPTA 2008
Historically first common three-day pan-European
congress on the co-operation of universities
teaching optometry exclusive meeting of
university representatives from West-European
countries with the representatives of Central and
Eastern European countries fulfilment of motto
WEST MEETS EAST IN BRNO. Participation of 128
experts from 28 European countries. Auspices over
congress by World Council of Optometry (WCO) And
European Council of Optometry and Optics
(ECOO). VIP guests Robert Chappell, president
of World Council of Optometry, Feike Grit,
president European Council of Optometry and Optics
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Expert and social programme OPTA 2008

• Lectures Point (7 lectures and presentations)
• General meeting of SCOO (for 2009 planned in the
  A Hall)
• Working meeting of OÚS at Business Centre
• Social meeting
• OPTA PARTY for all in Hotel Vorone
• Welcome reception for OPTA Congress participants
• (Moravská chalupa, theatre Reduta)
• ESSILOR DISCO night (Retro Video Party) Hall
  G2 and meeting with partners

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OPTA 2008 - competitions

• TOP OPTA
• 22 exhibits applied for participation
• 13 nominated exhibits
• 6 awarded exhibits
• Art competition for children from art schools
• What kind of glasses I would like to wear

Barbora Pinosová - 10 years Veronika Drápalová
-12 years Sandra Lahodná, 15 years
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TOP OPTA 2008 awarded exhibits
Childrens sports glasses - dioptric Manufacturer
CENTRO STYLE SpA, Italy Exhibitor COLOR-OPTIK
s.r.o., Tover 142, 783 16 Dolany u
Olomouce Spectacle frame LOOK 10152 Manufacturer
LOOK OCCHIALI srl, Italy Exhibitor AIRLINE
OPTIK GROUP s.r.o., Na Lysinách 460/28, 147 00
Praha 4 Multigressiv MyView1,5 Manufacturer
Rodenstock CR s.r.o., Dr. Sedláka 841, 339 01
Klatovy Exhibitor Rodenstock CR s.r.o., Dr.
Sedláka 841, 339 01 Klatovy AIR OPTIXTM for
astigmatism Manufacturer Ciba Vision Europe AG,
Hardhofstrasse 15, 8424 Embrach,
Switzerland Exhibitor Novartis s.r.o., Sector
CIBA Vision, Pobrení 46, Praha 8 Minima Junior
G F415 Manufacturer MINIMA SA, France Exhibitor
EYE 2000 s.r.o., Ohmova 271, 109 00 Praha
10 Varilux Physio F-360 Manufacturer ESSILOR
International, 147 rue de Paris, 94227
Charenton-le-Pont, France Exhibitor ESSILOR
OPTIKA, spol. s r.o., Nábrení 4/90, 150 00 Praha
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OPTA 2008 media partners





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OPTA 2008 - medialisation
Advertising, promotion, PR Specialised
titles Ceská ocní optika, Brýle , Trendy
v ocní optice, Jemná mechanika a optika, Ceská a
slovenská oftalmologie, 20/20 Europe, Medical
Tribune, Zdravotnické noviny CR, Zdravotnické
noviny SR, Swiat okularow, Veko, Oko, Der
Augenoptiker, Doz Verlag, Kult Daily
papers Brnenský deník Lifestyle titles 1/1
page presentation of news and brands at OPTA fair
in journals published by Stratosféra publishing -
Bazar, Lovestar Internet Advertising banners and
articles at the following websites
www.inovace.cz, www.scoo.cz, www.zdn.cz,
www.medicaltribune.cz, www.bryle.cz,
www.cocky.cz, www.kdykde.cz, www.kult.cz,
www.modernibrno.cz, www.newstin.cz,
www.virtually.cz, www.komora.cz Journalists Duri
ng OPTA 2008, total number of accredited
journalists was 72 from 6 countries
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OPTA 2008 - medialisation
Press monitoring Between1.2.2008 and 1.4.2008,
press monitoring resulted in 35 articles Media
E15, News CTK, Marketing magazine, Zdravotnické
noviny, Medical Tribune, CT 1 - POKR, finance.cz,
financninoviny.cz, ceskenoviny.cz, MaM.cz, CT1 -
Dobré ráno s Ceskou televizí, CT24 - Dobré ráno
II, Lidové noviny, Brnenský deník, Právo,
novinky.cz, Mladá fronta DNES, Technický
týdeník Updated information on
www.opta.cz Pre-registration at the fair (2008
1.101 entries, 2007 865 entries) e-journal for
exhibitors (4 news sent) e-journal for visitors
(5 news sent) Radio Radio spots, interviews and
invitations on regional stations Krokodýl, Hády,
CRo Brno, Kiss. Apetyt at CRo Brno. TV During
the OPTA fair, shots were recorded for the Sama
doma TV programme, which was shown on CT1,
21.3.2008. There was also a reportage shown on
regional television TVB1. Press conference In
2008 there was only 1 press conference in Brno
on the first day of the fair - 22.2.2008 held at
the Lectures Point, and with 30 journalists
taking part.
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OPTA feedback
Beno Blachut, president of the Society of Czech
Opticians and Optometrists OPTA is evolving in
terms of area, as well as in terms of quality,
which pleases us opticians, optometrists,
ophthalmologists, and all our clients. I would
like to thank all exhibitors for perseverance,
offering of new products and helping us broaden
new horizons of optics. Optics evolves really
fast, new technologies and materials enable us to
provide services with greater quality and
accuracy. Brno is a good place for eye optics.
Training of opticians has been taking place for
over 40 years, so there were several generations
of opticians brought up here. At the same time,
optometry has been taught here for a long time,
nowadays at universities. The service provided by
Trade Fairs Brno, who are hosting our fair for
the 14th year, is of such a good quality that it
provides the best conditions for our successful
co-operation on the organisation of OPTA. Slovak
Optical Union, Peter Urbánek, president This
year of OPTA was fully successful for us. For us,
the gauge of success is the participation of
Slovak, which was historically at its highest
this year. For the future we are expecting an
increasing trend based on positive feedback of
our members. It is pleasing that more
representatives came to the fair even from small
optical shops. We are glad that the
representatives of the Union are the members of
the jury that awards prizes in the TOP OPTA
competition. Dr. Feike Grit, president of
ECOO I would like to thank for perfect
co-operation to Trade Fairs Brno, Society of
Czech Opticians and Optometrists, and The
European Council of Optometry and Optics. All
ECOO representatives to whom I spoke were
astonished by the excellent conditions offered by
Brno Exhibition Centre. The organisation of the
meetings, receptions, and other social events was
perfect, and the atmosphere was great. I do
believe that this European Optometrical Meeting
was the first in a long tradition of other ECOO
meetings held in Brno.
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OPTA 2009/2010 project more attractive - NEWS

• TIME MANAGEMENT preparation of exhibitors and
  visitors before the fair time schedule of
  meetings at exhibitors stands
• New expert topics e.g. for ophthalmologists
• International co-operation possibilities with
  optical associations abroad
• Hungarian Optical Association HOA
• Polish Optical Association
• ZVA in Germany
• Other associations
• Change of trade fair cycle from 2010 (Thursday -
  Sunday) with the aim ot support the working
  character of the fair days
• Year 2010 new Hall P proposal of one-day
  parallel term with the fashion fairs STYL and
  KABO (other target group of visitors)

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New Hall P
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New Hall P
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New Hall P
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New Hall P
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New Hall P
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New Hall P technical equipment of the hall
Situation - In the place of existing P Hall as
close to F Hall as possible Size and basic
parameters - Outer dimensions 89.5 x 214.3 m -
built-up area 18,887 m2 - built-over space
332,875 m3 - Size of exhibition area 177.4 x
86.2 m - Gross exhibition area 15,390 m2 - Net
exhibition area 10,242 m2 - Usable inner height
of the exhibition area 12 m - 10 entry gates to
exhibition area (8 with dimensions 6 x 5.5 m, 2
gates with dimensions 7 x 11 m), these will be
installed in the south and northern facades of
the exhibition hall
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Main topics of the fair 2009

• Highlighted topic OPTA 2009
• SPORTS VISION
• Support of the highlighted topic and making it
  more attractive by events in the exhibition
  hall (show on stage, climbing wall, golf,
  basketball, and other sports)
• TOP OPTA
• extension of category number, more intensive
  communication ofn news at the fair
• WORLD AND EUROPEAN PREMIERES AT OPTA 2009
• give us your information in time and we will
  provide publicity for your news you plan to
  exhibit
• present news at OPTA you will increase the
  interest of expert visitors by supporting their
  expectations
• NEW visitor competition to vote for the best new
  product. Exhibitors nominate exhibits for the
  competition. Motivation of visitors to take part
  in competition.

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OPTA 2009 project more attractive - NEWS

• SPORTS VISION fashion shows of sports and
  leisure glasses, expert lectures and seminars
  specialising in protection of sight during
  sports, corrective aids for sportsmen, etc.
• Relax zone Meeting Point, childrens corner,
  catwalk
• OPTA Night 2009 15th anniversary of the fair
• Interpreter booth for exhibitors and visitors
• Continuation of electronic pre-registration of
  visitors
• Entry ticket tag public transport ticket
• One-day and permanent tickets

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Exibitor competition TOP OPTA 2009

• 4th year of the TOP OPTA competition best
  exhibits at the OPTA fair
• The categories will be extended by other fields
  relating to the highlighted topic of OPTA 2009 -
  Sports Vision1. spectacle lenses2. contact
  lenses3. frames (including sunglasses)4.
  appliances and technology for optics and
  ophthalmology
• Chairman of jury ing. Jirí Panenka, SCOO
• Awarded products will be exhibited within the
  exhibition hall
• Applications deadline is set for January 30, 2009
• Results will be announced and winners awarded at
  the official opening of the fair OPTA on
  February 27, 2009
• After the end of opening opening press
  conference for domestic and foreign journalists

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European congress OPTA 2009

• International congress OPTA 2009 Meeting on
  European Optometric Education
• Pan-European congress of university
  representatives promoting their optometric
  education and congress of optics and optometry
  teachers from Central and Eastern European
  countries.
• Expected number of participants around 200
• (50 increase compared to 2008)

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Expert programmeOPTA 2009

• Expert lectures and seminars
• Company presentations

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Price conditionsOPTA 2009
Application deadline at discounted prices
30.9.2008 ATTENTION! After the applications
deadline, from 1.10.2008, all prices increase by
CZK 200 per square m. Despite growing
inflation, prices DO NOT GO UP! And remain on the
level of 2006! Registration fee CZK 2,000
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Fairgrounds layout - OPTA 2009
2009
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ContactsOPTA 2009
Vera Meníková, Manager of OPTA tel [phone]
806 e-mail vmensikova_at_bvv.cz Bohuslava Knopová,
Project Manager tel [phone] e-mail
bknopova_at_bvv.cz Irena Klugarová, Consultancy for
exhibitors tel [phone] e-mail
iklugarova_at_bvv.cz Irena Ryglová, Stand
construction and other services tel [phone]
723 e-mail iryglova_at_bvv.cz Martin Strítecký, PR
and Advertising Manager tel [phone]
885 e-mail mstritecky_at_bvv.cz