Creative Britain: New Talents for a New Economy

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Creative Britain New Talents for a New Economy

• The Creative Economy Programme

Eleanor van Heyningen CEP Manager
Day Month Year Name job title
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Introduction

• The Creative Industries in the UK Economy
• The Creative Economy Programme
• Our strategy for the CIs Creative Britain

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Creative Economy Programme

• Timeline
• Started November 2005
• Built on Creative Industries Task Force and
  Mapping Document
• Publication of Staying Ahead (2007)
• Publication of Creative Britain (2008), jointly
  with BERR and DIUS

• Aims
• Evidence and Analysis
• Understand drivers of success and
  opportunities
• Define challenges and a strategy for tackling
  them
• Engage CIs
• Creativity at the heart of British culture in
  the mainstream of our economy

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Creative Industries in the UK Economy
The 13 Creative Sectors

• Advertising
• Architecture
• Arts and antiques
• Crafts
• Design
• Designer Fashion
• Film

Music Performing Arts Publishing Software and
Computer Services TV and Radio Video and Computer
Games.
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Economic Context

• Creative Industries
• Make up 7.3 of UK GVA
• Employ nearly 2 million people
• Grew at nearly twice the rate of other sectors
  and almost 50 of turnover growth was from new
  businesses (1997-2005)
• Accounted for 14.6bn of exports in 2005
• Were made up of 120,700 businesses in the UK in
  2006

Source CEP Evidence Publication 2007
www.cep.culture.gov.uk
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Computer games and software very significant
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A very long tail
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The wider picture

• Set out in Staying Ahead the Economic
  Performance of the UKs Creative Industries (Work
  Foundation, 2007)
• CIs are vital part of the UKs knowledge economy
• Opportunities and Challenges for all 13 sectors
• Commonalities between the sectors
• Drivers for success in Creative Economy include
  Greater diversity, Education and Skills, Building
  Greater Capacity, Fit for purpose public
  institutions

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The Creative Economy Strategy

• Creative Britain New Talents for a New Economy
• - CEP Strategy Paper published February 2008
• - Sets out HMG strategy on the creative economy
  from 2008-09 to 2010-11
• - Contains 26 Commitments
• - Budget - 3m in each year of the spending
  period for the implementation of CEP (total 9m).
  

• This strategy is intended to help more people
  discover and develop their talents and to use
  those talents to build a dynamic and vibrant
  society, providing entertainment alongside
  opportunityIt is also intended to make it easier
  for creative people to build on their success.
• Gordon Brown

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Creative Britain Ambition

• The CEP Strategy aims to
• Unlock Creative Talent
• Support creative clusters
• Foster and protect intellectual property
• Help creative businesses grow and access finance
• Support research and innovation
• Turn talent into jobs
• Make the UK a global creative hub
• Keep pace with developments in the creative
  economy

Through Commitments including. -Encouraging
employers and skills providers to set up
innovative new places of learning -Establishing
up to 5000 new apprenticeship places in the
Creative Industries by 2013 -The Technology
Strategy Board establishing a Knowledge Transfer
Network for the CIs -RDAs establishing a network
of regional beacons for the CIs -Promoting
better understanding of value and importance of
IP -Initiating the Launch of the World Creative
Business Conference
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Creative Britain Ambition

• The CEP Strategy aims to
• Unlock Creative Talent
• Support creative clusters
• Foster and protect intellectual property
• Help creative businesses grow and access finance
• Support research and innovation
• Turn talent into jobs
• Make the UK a global creative hub
• Keep pace with developments in the creative
  economy

Through Commitments including. -Encouraging
employers and skills providers to set up
innovative new places of learning -Establishing
up to 5000 new apprenticeship places in the
Creative Industries by 2013 -The Technology
Strategy Board establishing a Knowledge Transfer
Network for the CIs -RDAs establishing a network
of regional beacons for the CIs -Promoting
better understanding of value and importance of
IP -Initiating the Launch of the World Creative
Business Conference
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Knowledge Transfer Network

• Commitment 10
• The Technology Strategy Board will launch a
  Knowledge Transfer Network (KTN) for the creative
  industries to help industry to access the
  knowledge and information that will improve
  innovation. The new network will help the make
  necessary connections between key players by
  brining together creative businesses, technical
  experts, suppliers, other related firms,
  customers, universities, research and technology
  organisations and other intermediaries
• Competitive process appointed consortium of
  Imperial College, University of the Arts London,
  RIBA and TIGA CITIN (Creative
  Industries Technology and Innovation Network)

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Keep in Touch

• Eleanor van Heyningen
• Creative Economy Programme (CEP) Manager
• 44 (0) 207 211 6956
• Eleanor.vanheyningen_at_culture.gsi.gov.uk
• www.cep.culture.gov.uk
• www.culture.gov.uk