Interactive Multimedia Products

1
Interactive Multimedia Products
2
What are Interactive Multimedia Products?

• A facility that enables the user/consumer have
  control over what they select from a range of
  goods.
• Interactive Multimedia Products provide us the
  consumer with the ability to access information
  and services through touch screens or keyboards
  and video displays.

3
Interactive Multimedia Formats

• Interactive Websites
• Interactive CD-ROMS
• DVDs
• Interactive DVD Games.
• KIOSKS.

4
Reasons to Choose Interactive Multimedia Products

• fast -- learning speed accelerates.cheap -- the
  program never asks for a raise the more you use
  it, the less it costs per use.consistent -- no
  mood swings, yawns, or lapses. private -- ask
  what you want no one will laugh, no one will
  scold. safe -- experience nuclear meltdowns
  without fallout experience drunk driving
  accidents or electrocution without blackouts or
  death. personal -- it never tires of praising
  and motivating through positive feedback, any
  time, day or night. a strong foundation -- on
  which to build mastery. a tool to make
  remembering longer, easier -- many parts of the
  brain are stimulated. more information faster --
  on things a school couldn't afford to teach like
  space-shuttle repair, brain surgery.fun -- like
  a game yes, like Nintendo, which, with a
  joystick and a screen, has already captured the
  brains and fingers of an entire generation.

5
Areas To Consider

• Type of multimedia product.
• Intended audience of the piece.
• Media elements used (number and type).
• Effectiveness of use of media elements
• Effectiveness of multimedia application.
• Effectiveness of interactive elements (where
  appropriate).

6
Areas Where Interactive Multimedia Products are
Used

• Entertainment Related
• Educational /Training
• Marketing
• Promotional
• Sales
• Business

7
Interactive Websites

• What areas are they used in?
• Who are the target audience?
• Categories include
• Selecting a holiday.
• Looking for a car to buy.
• Buying or price comparing of electrical appliance
• Clothes.
• Computers/Hardware/Software.
• Groceries.
• Consumables
• Booking tickets for concerts
• Kids Interactive website such as Warner Brothers
  or Disney

8
Interactive Website

• www.Disney.com
• www.Warnerbros.com.
• www.next.co.uk
• http//www.nationalgeographic.co.uk/play
• http//www.greatbuildings.com/
• http//www.aeonflux.com/

9
KIOSKS

• Usually free-standing information displays that
  allow users to retrieve information through
  touch-screens,buttons and video displays.
• Interactive kiosks are today's high performance
  salespeople." They're capable of working 24 hours
  per day/7 days a week, and they always remember
  to mention your product's best features. 

10
Types Of KIOSKS

• In-store kiosks
• Spaces located within stores containing a
  computer connected to the stores central offices
  or to the Internet
• Public kiosks
• A public kiosk can conveniently provide a
  traveller information at important transportation
  locations, and is especially useful for tourists,
  visitors or transit users. Typical kiosk
  locations include tourist centres, airports, bus
  terminals, truck stops, shopping malls, and
  convention centres.

11
More Types Of KIOSKS

• A few different areas of where interactive kiosks
  are used.
• Secure Internet Browsing
• Event Ticketing
• Card Transaction Processing (incorporating Chip
  and Pin)
• Queue Busting (supermarkets-Tescos)
• Pay and Surf Internet Cafe solutions
• Government kiosks can do more than just accept
  payments
• Examples include parking ticket payments, license
  and library book renewal, automated parking
  meters, purchasing mass-transit tickets and
  paying municipal utility bills. 

12
Advantages of KIOSKS

• They're capable of working 24 hours per day/7
  days a week, and they always remember to mention
  your product's best features. 
• Gives your customers control of the sales
  environment.
• Kiosks also out-perform static sales displays.
  Because of the kiosk's interactive capabilities,
  they typically hold the visitor's interest
  longer.
• allows more time for your message to make an
  impact. 

13
Interactive CD-ROM/ DVD-ROMS

• Used in Sales for cataloguing goods.
• electronic business cards
• Educational /Training
• Interactive Games for X-BOX PS2
• Interactive DVD games Like Cluedo, pop or general
  knowledge games.
• DVDs have an interactive section for scene
  selection or additional extra footage.
• Educational (interactive learning games)
• Reference (libraries)

14
Areas Dvd/Cd-Roms Used

• Sales
• Marketing
• Education
• Training
• Entertainment
• Promtional

15
Electronic business card CD-ROM applications.

• New product introductions
• Special events
• Screen savers
• Calendars
• Presentations
• A copy of your website
• Resumes
• Recruitment tool
• Company brochure
• Technical manuals
• Interactive games
• Guided tours
• Tickets
• And more!

16
Educational /Training

• Super-charge the learning process In
  computer-based training, your students are
  exposed to sound, animation, video, photos, and
  full interactivity - making this learning process
  more stimulating than any other method. 
• Another benefit of computer-based training is
  that it can be utilized anywhere at anytime. Give
  training CD/DVDs to your employees so that they
  can learn new skills on their home computers or
  post training materials on your web site so that
  people all over the world can access the
  information. 

17
Advantages of CD/DVD Training?

• Allows Students to concentrate on areas they need
  to, skipping over subjects in which they're
  already proficient
• Students can track their progress on a per
  question basis
• Trainers can update material in the
  computer-based training application much easier
  than they can update traditional or videotaped
  training media
• Cost savings - computer-based training is often
  half the cost of instructor-lead courses
• Increase the distribution of your training
  program by adding it to your web site!

18
Multimedia Products used for reference

• References could be on various art pieces,
  bibliographies of different books a library has,
  dictionaries of different languages, the list
  goes on and on.
• This type of media used to display this type of
  information could be a website or in the case of
  an artists portfolio an interactive
  CD-ROM/DVD-ROMS detailing all the artists work to
  date or in the case of the library an interactive
  kiosk where you can see if a book you like is
  available or you may wish to hand in a book to
  the kiosk to allow you to select another one.

19
Interactive DVD-Roms

• Used by Xbox PS2 games to creating visually
  stunning effects played on your tv screen.
• Interactive DVD games like Cluedo, Pop quizes, or
  war games are getting more popular. Interact
  through your dvd remote on your tv screen to
  play.
• Interactive DVD movies help you scene select or
  view any special features such as interviews with
  the stars or additional footage