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Brand

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... back from the industry and put it firmly where it belongs---in the world of educationally, and ... Design---of apparel, housing and interiors, and ... – PowerPoint PPT presentation

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Title: Brand


1
Brand
Family and Consumer Sciences Education
2
Get a WELL-ROUNDED education with . . .
Family and Consumer Sciences Education
3
Theres NO END to the opportunities . . .
Wheel of Family and Consumer Sciences Education
4
Come FULL CIRCLE with . . .
Family and Consumer Sciences Education
5
Learn well . . . Live well . . .
Family and Consumer Sciences Education
6
Why Reinvent the Wheel?
The Wheel of Family and Consumer Sciences
Education
. . . is already rolling. Grab hold!
7
GOOD
G e t a L i f e !
Family and Consumer Sciences Education
8
WELL
L i v e w i t h i t !
Family and Consumer Sciences Education
9
  • Executive Summary

10
Cover
11
InsideFrontCover
12
What is National Standards forFamily Consumer
Sciences Education?Page 3
13
Who developed National Standards for Family
Consumer Sciences Education?Page 4
14
What does Family and Consumer Sciences Education
contribute?Page 5
15
What would be the cost to America, and to the
world . . . ?Page 6
16
SymbolismThe Wheelof Family and Consumer
Sciences Education Page 7
17
Center FoldThe Wheelof Family and Consumer
Sciences Education Pages 8-9
18
Family and Consumer Sciences Education
supports21st century skillsPage 10
19
Family and Consumer Sciences Education supports
21st century skillsPage 11
20
Content and Context---FCCLAPage 12
21
State ofthe StateBlank for States to Add
MaterialPage 13
22
Sample State of the State---North
CarolinaPage 13
23
Support of National Career ClustersPage 14
24
Survey Data Stateof theStatesPage 15
25
BackCover
26
Other Elements
27
Talking Points
Susan Prater
28
Spinning Wheel
29
Wedge of Wheel
30
BannerGeneric
31
BannerCustomized for State
32
BannersSide-by-side
33
Book Marks
34
PowerPoint
35
Why Family and Consumer Sciences?
36
In the beginning, the world was flat, or so
everyone thought . . .
37
While Man believed that the world was flat, many
ages of world history were recorded.
38
Iron Age
Stone Age
Bronze Age
Copper Age
6000 BC --- 15th century AD
Early Modern
Middle Ages
Ancient History
CHANGE HAPPENS
39
Then a New World was discovered, and a whole
NEW PERCEPTION began . . .
Modern Era
Early Modern
Post-Modern
CHANGE HAPPENS
40
The world is not flat after all . . .
CHANGE HAPPENS
41
The tempo of Change has been stepping up
Industrial Age-1733-1878
Electric Age-1879-1946
Electronic Age-1947-1972
Information Age-1973-Now
CHANGE HAPPENS
42

The Information Age is a result of the
Technology Boom
43
The Technology Boom has brought many benefits
and conveniences, but there has been fallout
as well . . .
CHANGE HAPPENS
44
Attention has been diverted away from human
concerns, resulting in a growing deficit in the
area of human needs.
CHANGE HAPPENS
45
Jane Healy, nationally-recognized leader in
educational technology, has moved from passionate
proponent to cautious critic
She concludes High-tech products, no matter
how advanced, do not have the same educational
weight as good teachers, small classes, and a
challenging curriculum. (Educational Leadership,
October, 2000)
46
One of our big jobs is to teach children to
understand technology and reflect on its
consequences and its relationship to human
development.
(Jane Healy, Educational Leadership, October,
2000)
47
Educators have to get their wits about them and
take charge of technology, take its potential
back from the industry and put it firmly where it
belongs---in the world of educationally, and
humanly, sound practice.
(Jane Healy, Educational Leadership, October,
2000)
CHANGE HAPPENS
48
Others have weighed in with concerns about
overdominance of computers . . . Nearly
everything children do today involves
technologies that distance them from direct
contact with the living world.
(Lowell W. Monke, Educational Leadership, Dec
2005/Jan 2006)
49
The irony of postmodern education is that
preparing children for a high-tech future
requires us to focus our attention more than ever
before on the task of understanding what it means
to be human, to be alive, to be part of both
social and biological communities . . .
(Lowell W. Monke, Educational Leadership, Dec
2005/Jan 2006)
50
Family and Consumer Sciences Education leaders
have also spoken out about the appropriate use of
technology . . .
51
Peggy Meszaros states The time frame from 1994
to the present is being labeled as the Knowledge
Age, implying a deeper understanding of
technology and broader use of imbedded
intelligence.
But will it be a wiser, more reasoned and
examined use? What opportunity does this age
present to family and consumer sciences?
(Peggy S. Meszaros, PhD, JFCS, April 2002)
52
Trend 13 in Gary Marxs Sixteen Trends Greater
numbers of people will seek personal meaning in
their lives in response to an intense, high-tech,
always on, fast-moving society.
Personal Accomplishment gtgtgt Personal Meaning
Marx, Gary (2006). Sixteen Trends-Their Profound
Impact on Our Future, Educational Research
Service, Alexandria, VA.
53
Human beings are facing a complex set of
challenges and crises in all aspects of daily
life
  • Homelessness
  • Unemployment
  • Divorce
  • Identity theft
  • Malnutrition
  • Obesity
  • Abuse

54
We in Family and Consumer Sciences Education see
a pressing need to refocus on the human
condition, while continuing to embrace the rapid
changes triggered by modern technology.
  • Basic human needs
  • Relationships
  • Adaptation
  • Self-actualization

55
These are the challenges that Family and Consumer
Sciences Education addresses through
standards-based curricula and a cadre of trained
professionals.
CHANGE HAPPENS
56
With increased support at all levels,
professionals in this vital field of study can
help our schools, our nation, and our world
actualize potential for individual achievement,
national stability, and worldwide progress.
CHANGE HAPPENS
57
  • Who developed National Standards for Family and
    Consumer Sciences Education?

CHANGE HAPPENS
58
  • What does Family and Consumer Sciences Education
    contribute?

Family and Consumer Sciences (FACS) professionals
are in the business of empowering individuals.
The target market is humankind. The FACS
investment portfolio is built around development
of human capital and preparation for careers.
The FACS toolbox contains universally relevant
tools---visioning, communicating, deciding,
planning, and problem solving. FACS Education
gives value-added to academics by providing
relevant contexts in which to apply reading,
math, science, and social studies concepts. . .
CHANGE HAPPENS
59
  • What does FACS Education contribute?

. . . As the national economy goes global and
dropout rates continue to rise, FACS
professionals are committed to making an even
greater contribution to the yield of middle and
high school programs. With increased legislative
and public support, assets of this field could be
more efficiently used to realize greater
individual achievement, national stability, and
worldwide progress.
CHANGE HAPPENS
60
How does Family and Consumer Sciences
Education empower individuals, promote life span
development, and prepare for careers?
Knowledge is power!
CHANGE HAPPENS
61
Empower individuals to make informed decisions
  • Evaluating reliability and relevance of
    information
  • Analyzing pros and cons of alternatives
  • Applying information to novel situations

Decisions, decisions, decisions!
62
Promote life span development
  • Focuses on meeting human needs
  • Basic needs---food, apparel, housing, and safety
  • Higher needs---belonging, respect,
    self-actualization

Be the best you can be!
63
Prepare for careers
  • Employability skills and technical expertise
  • Strong work ethic and willingness to continue
    learning
  • Competence in resolving work-life issues

Changing workplace, global economy
64
The Wheel of Family and Consumer Sciences
Education
65
Symbolism Wheel of Family and Consumer Sciences
Education
  • The Center
  • The Spokes
  • The Rim

66
  • Skills needed for quality of living are both
    hard and soft . . . .
  • Family and Consumer Sciences Education supports
    21st century skills.
  • Core subjects and 21st century themes
  • Learning and innovation skills
  • Life and career skills
  • Information, media and technology skills

67
  • Family and Consumer Sciences and
  • Core Subjects/21st Century Themes
  • Family and Consumer Sciences courses are
    project-based
  • Apply content from reading, math, social studies,
    science, etc.
  • Emphasize themes not often emphasized in other
    courses
  • Global awareness
  • Financial, economic, business, entrepreneurial
    literacy
  • Civic literacy
  • Health literacy

68
  • Family and Consumer Sciences and
    Learning/Innovation Skills
  • Mainstay of Family and Consumer Sciences classes
  • Critical thinking, problem-solving, and
    resolution of work-life issues
  • In personal and career contexts
  • Creativity and innovation
  • Collaboration and contextual learning

69
  • Family and Consumer Sciences
  • and Life/Career Skills
  • Lab groups, partner assignments, team projects,
    and independent studies
  • Real-life topics
  • Active participation in learning
  • Shared decision-making
  • Ownership for learning

70
  • Family and Consumer Sciences and Information,
    Media Technology Skills
  • Resourcefulness and discrimination
  • Developing distinctly human abilities
  • Managing technologies in the context of rapid
    change
  • Balancing human and machine technologies

71
  • Family Consumer Sciences Education---
  • Content Context
  • 16 content areas of National Standards detail
    body
  • of knowledge and skills of this diverse field
  • The primary context may be expressed in two
    words
  • REAL LIFE! There is no more authentic field
    of
  • study. All of the content revolves around
    relevant,
  • real-life applications.

72
The career and technical student organization is
one of the most relevant sources of contextual
learning --- Family, Career and Community
Leaders of America.
73
  • Scope --- Founded 1945, 50 states and beyond
  • Partnering with Family and Consumer Sciences
  • Education to address personal, work, and
    societal
  • issues
  • Integral part-Family Consumer Sciences
    Education
  • Mission statement
  • Leadership opportunities both inside and beyond
    the
  • classroom
  • Benefits of membership

74
What would be the cost to America, and to the
world, if there were no FACS classes?
  • Costs in Dollars --- teen births, bankruptcies,
  • underage drinking, child abuse, etc.
  • Health costs --- obesity rates, etc.
  • Impact of FACS programs

An investment in Family and Consumer Sciences is
an investment in the health and wealth of
Americans.
75

How does Family and Consumer Sciences Education
support careers in the 16 National Career
Clusters?
76
How does Family and Consumer Sciences Education
support the National Career Clusters?
  • Family and Consumer Sciences courses prepare
    students for a variety of careers that fulfill
    human needs and foster quality of living.
    Pathways include careers in
  • Education---of children and adults of all ages
  • Care and services---children, elderly,
    individuals with special needs
  • Management---time, money, other resources
  • Planning-nutritious meals, finances, lessons,
    tourism
  • Design---of apparel, housing and interiors, and
  • Production---of food, clothing, personal and
    home products

77
Survey Question for States
  • For each Career Cluster . . .
  • Do you have a Family Consumer Sciences unit or
    course in your state that supports content of
    and/or prepares for careers in this cluster?

78
  • 49 states teach FACS content related to National
    Career Clusters.
  • With 43 or more states, the top 3 are
  • Human Services 46 states
  • Hospitality and Tourism 45
  • Education and Training 43

79
  • With 35 or more states, the next 5 are
  • Arts, A/V Tech Communication 35
  • Health Sciences 25
  • Architecture Construction 22
  • Ag, Food Natural Resources 18
  • Finance - 12

80
  • Here are the remaining 8 clusters
  • Marketing, Sales Service 9 states
  • Business, Management Admin 5
  • Government Public Admin 4
  • Information Technology 2
  • Law, Public Safety Security 2
  • Science, Tech, Engineering Math 2
  • Information Technology 1
  • Transportation, Distribution Logistics - 0

81
Chart What is the State of the States in FACS
support of National Career Clusters? X
indicates that FACS courses/units are offered
that support content of, and prepare students for
careers in, this Career Clusters.
82
Stateof theStates
83
Support Family and Consumer Sciences Education!
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