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1
HANNOVER MESSE
GET NEW TECHNOLOGY FIRST
2
HANNOVER MESSE 2008 Welcome!
3
HANNOVER MESSE
  • Looking back at HANNOVER MESSE 2007
  • Looking forward to HANNOVER MESSE 2008
  • Visitor recruitment
  • Marketing

4
Looking back at HANNOVER MESSE 2007
5
Key themes in 2007
  • Industrial Automation

Partner Country 2007
  • Power Transmission and Control
  • Energy Technologies
  • Subcontracting and Services
  • Future Technologies

6
The worlds most important technology event
The worlds most important technology event
16 20 April 2007
16 20 April 2007
Industrial Automation INTERKAMA Leading Trade
Fair for Process Automation (Halls 79,
11) Factory Automation Leading Trade Fair for
Production Automation (Halls 8, 9, 11,
1417) Industrial Building Automation Trade
Fair for Integrated Industrial and Building
Automation Systems (Halls 11, 14) MDA Motion,
Drive AutomationLeading Trade Fair for Power
Transmission and Control (Halls 1417,
1926) Digital Factory Leading Trade Fair for
Integrated Processes and IT Solutions (Hall
17) SubcontractingLeading Trade Fair for
Subcontracting Services, Materials, Components
and Systems for Mechanical Engineering,the
Automotive Industry and Plant Engineering (Halls
35) EnergyLeading Trade Fair for Renewable and
Conventional PowerGeneration, Transmission and
Distribution (Halls 1113, 27) Pipeline
TechnologyLeading Trade Fair for Pipeline
Technologies and Systems (Hall 27, Pipeline
Park) ComVacLeading Trade Fair for Compressed
Air and Vacuum Technology (Hall 27)
SurfaceTechnology plus Powder Coating
EuropeLeading Trade Fair for Surface Technology
(Hall 6) MicroTechnologyLeading Trade Fair for
Applied Microsystems Technology and
Nanotechnology(Halls 1415) Research
TechnologyInnovations Market for RD (Hall 2)
Status as of 08.02.2007 Subject to change
70208
7
HANNOVER MESSE Exhibitors and exhibition space
8
HANNOVER MESSE Visitor profile
Visitors 241,102 visitors, 95.4 of whom were
industry professionals Visitors from outside
Germany 64,100 ( 26.6 ) The top ten
countries India, Netherlands, Turkey, Great
Britain, Sweden, Austria, China, Denmark, Italy,
France The top five regions in Germany Lower
Saxony, North Rhine-Westphalia,
Baden-Württemberg, Bavaria, Hesse Top
industries Manufacturing, services, energy,
distributive trades, public authorities and
institutions Top positions Research/development/d
esign, marketing/sales, senior management,
manufacturing/production purchasing/procurement D
ecision-making authority 76.3 exercised primary
authority or played a contributory or advisory
role in investment decisions Visitor
loyalty Approx. 40 of the visitors in 2007 also
attended the last and/or the second last
HANNOVER MESSE 31.9 were first-time visitors
70.1 intend to return to HANNOVER MESSE 2008
9
HANNOVER MESSE Key Facts und Highlights
  • The strategic focus of HANNOVER MESSE i.e.
    Industrial Automation, Power Transmission and
    Control, Energy Technologies, Subcontracting
    and Services, plus Future Technologies has
    become well-established
  • The Partner Country has become an integral part
    of the HANNOVER MESSE line-up
  • Energy efficiency an all-embracing issue at
    HANNOVER MESSE has evoked a positive response.
    The World Energy Dialogue has become established
    as a central event
  • TecToYou made a successful debut (23,500 school
    pupils and students attended 15,000 on the last
    day of HANNOVER MESSE)
  • German-Turkish Business Summit with more than 800
    attendees

10
HANNOVER MESSE Key Facts und Highlights (II)
  • Large number of entrants for the HERMES AWARD
    (more than 70 countries)
  • Successful WomenPower Congress (approx. 550
    attendees)
  • Establishment of a visitor recruitment team (for
    HANNOVER MESSE and CeBIT)
  • Introduction of a visitor marketing charge in
    combination with complimentary tickets for trade
    professionals (obligatory registration). 6.25
    million of these tickets were ordered.
  • HANNOVER MESSE has lived up to its reputation as
    an economic indicator and remains the number-one
    technology event for business, politics and the
    media

11
HANNOVER MESSE Partner Country Turkey
  • The Partner Country Turkey presentation
    achieved outstanding results 289 exhibitors and
    more than 10,000m² of rented space
  • Presentation highlights Energy, industrial
    subcontracting and automotive technology
  • Turkey presented itself successfully as a growth
    market and as an outstanding technology location
    with strong innovative capabilities
  • High-calibre audience, including leading
    representatives of the political and business
    communities

12
Tec to You
  • 30 active and highly committed partners,
    initiatives and institutions
  • 4,000 sq. m. of display space in the pavilions
    adjacent to Hall 11
  • Around 23,500 genuinely interested attendees
    from 15 federal states. These break down as
    follows
  • Secondary schools 50
  • Vocational schools 30
  • Universities 4
  • Companies/sponsors 13 (not classified)
  • Industry associations 3
  • 10,500 tickets made available for school
    excursions

13
Tec to You (II)
  • Strong and positive echo in the media throughout
    Germany
  • Significant increase in quality compared with
    previous events
  • Pavilions were highly frequented on all days
    (good balance between quantity and quality)
  • Successful communicative integration of all the
    various partners and highlights

14
Looking forward to HANNOVER MESSE 2008
15
Key themes in 2008
  • Industrial Automation
  • Energy Technologies
  • Subcontracting and Services
  • Future Technologies

16
The worlds most important technology event
21 25 April 2008
Information Center
(Hall 26)
TectoYou
Industrial Automation INTERKAMA Leading Trade
Fair for Process Automation (Halls 79,
11) Factory Automation Leading Trade Fair for
Production Automation (Halls 8, 9, 11,
1417) Industrial Building Automation Trade
Fair for Integrated Industrial and Building
Automation Systems (Halls 11, 14) Digital
FactoryLeading Trade Fair for Integrated
Processes and IT Solutions (Hall
17) SubcontractingLeading Trade Fair for
Subcontracting Services, Materials,
Componentsand Systems for Mechanical
Engineering, the Automotive Industry andPlant
Engineering (Halls 35) EnergyLeading Trade Fair
for Renewable and ConventionalPower Generation,
Transmission and Distribution(Halls 1113,
27) Power Plant TechnologyLeading Trade Fair for
Power Plant Design,Systems, Operation and
Maintenance (Hall 27) Pipeline TechnologyLeading
Trade Fair for Pipeline Technologiesand Systems
(Hall 27, Pipeline Park) MicroTechnologyLeading
Trade Fair for Applied MicrosystemsTechnology
and Nanotechnology (Hall 6) Research
TechnologyInnovations Market for RD (Hall 2)
(Hall 25)
Mobile robotsRoboCup
Convention Center
(Hall 18)
PROMOTION WORLD
(Hall 6)
Global Business Forum
Status as of 06.09.2007 Subject to
change
hm08_Ch_en_70906
17
HANNOVER MESSE New Highlights
Central Stand of Partner Country Japan Hall 2
Technical Textiles Hall 2
Composite Materilas Hall 4
Process Automation live Hall 7
World User Conference Asset Management Hall 7
Industrial PCs Halls 14/15
Smart Energy Hall 13
Solar Gigawatts Hall 27
Mobile Robots Hall 25
Power Plant Technology Hall 27
Energy Efficency in industrial Processes Hall
27
Integration of Motion Control into Industrial
Automation Halls 14/15
18
HANNOVER MESSE Exhibitors and exhibition space
(planned)
19
HANNOVER MESSE Highlights
  • Continuation of the WORLD ENERGY DIALOGUE
  • German-Japanese Business Summit
  • Continuation and further development of the
    complimentary ticket concept coupled with visitor
    registration

20
HANNOVER MESSE Partner Country Japan
  • Japans presence as the Partner Country of
    HANNOVER MESSE offers excellent opportunities to
    present this leading high-tech nation to an
    international audience and to top decision-makers
    from politics and business. There will be
    extensive scope for personal contacts and
    communication.
  • The spotlight will be on cutting-edge
    technologies
  • Industrial automation
  • Robotics
  • Energy
  • Fuel cells
  • Environmental technology
  • Micro and nanotechnology

21
HANNOVER MESSE Partnerland Japan (II)
  • Under the slogan Cooperation through Innovation
    Japan will underscore its position of
    technological leadership at the next HANNOVER
    MESSE
  • Contract negotiations are in progress
  • Planned ceremonial contract in Tokyo attended by
    leading members of the business and political
    communities
  • German-Japanese Business Summit organized jointly
    together with the Federation of German
    Industries (BDI)

22
Industrial Automation
The world of industrial automation at a single
venue
23
Industrial Automation The world of industrial
automation at a single venue
Factory Automation
24
INTERKAMA Leading Trade Fair for Process
Automation
  • Unique line-up of automation solutions for the
    processing industry
  • International meeting-point for senior production
    personnel from all the major user industries -
    for example, chemicals, oil and gas,
    pharmaceuticals, food and semi-luxuries, water,
    sewage treatment, etc.

Highlights
  • Hygienic Design Cleanroom Technology
  • Engineering Services
  • Process Automation live
  • World User Club 2008Asset Management
  • Wireless Automation

25
Factory Automation Leading Trade Fair for
Production Automation
  • Cross-industry presentation of new applications
    and markets for production automation systems
  • Overview of all the relevant mechanical
    engineering components, concentrated in five
    exhibition halls Image processing, sensors,
    control systems, industrial communication,
    electric drive systems, pneumatic systems,
    networked automation solutions

Highlights
  • Application Park plus Automation live
  • Electric drive systems / Motion Control
  • Robotics Academy featuring new modules
  • Industrial PCs, mobile Robots etc.

26
Industrial Building Automation Trade Fair for
Integrated Industrial and Building Automation
Systems
  • The worlds first-ever trade show for the
    integration of industrial building automation
    and production automation
  • Platform for production planners, engineers,
    developers, technical managers and production
    managers

Key display categories
  • Measuring and control systems
  • Applications-specific automation systems
  • Integrated vertical-market solutions
  • Services

27
Energy
Leading Trade Fair for Renewable and Conventional
Power Generation, Transmission and Distribution
28
Energy Leading Trade Fair for Renewable and
Conventional Power Generation, Transmission and
Distribution
100 energy mixEnergy focuses on all the links
in the value chain from generation to
consumption at the same place and the same time
29
Energy Leading Trade Fair for Renewable and
Conventional Power Generation, Transmission and
Distribution
  • Forums and special displays
  • Life needs Power
  • Renewable Energy
  • Hydrogen Fuel Cells
  • ESCO-Forum (Contracting)
  • Clean Moves Expo
  • Renewables Thematic area

Highlights
  • WORLD ENERGY DIALOGUE
  • Renewables
  • Smart Energy
  • Solar Gigawatts

30
Power Plant Technology
Leading Trade Fair for Power Plant Design,
Systems, Operation and Maintenance
31
Power Plant Technology Internationale Leitmesse
für Kraftwerksplanung, -bau, -betrieb und
-instandhaltung
  • The three pillars of Power Plant Technology
  • Centralized energy supply(large-scale power
    plants)
  • Decentralized energy supply(small-size
    utilities,industrial power plants)
  • Supporting program(congress, forums,
    networking)

Highlights
  • WORLD ENERGY DIALOGUE
  • User Forum Power Plant Technology
  • Joint stand Solutions for Power Plants
  • Community meeting

32
Pipeline Technology
Leading Trade Fair for Pipeline Technology and
Network Management
33
Pipeline Technology Leading Trade Fair for
Pipeline Technology and Network Management
Highlights
  • Clear thematical structure
  • Technologies for planning and construction of
    pipelines
  • Technologies for operation and inspection of
    pipelines
  • Exploration and Production
  • Liquified Natural Gas (LNG)
  • Conference Pipeline Technology (Hall 27)
  • Pipeline Technology User Forum (Hall 27)

34
Subcontracting
Leading Trade Fair for Subcontracting Services,
Materials, Components and Systems for Mechanical
Engineering, the Automotive Industry and Plant
Engineering
35
Subcontracting Leading Trade Fair for
Subcontracting Services, Materials, Components
and Systems for Mechanical Engineering, the
Automotive Industry and Plant Engineering
International sourcing platform for technical
purchasers, developers and engineers
Highlights
  • Forum Automotive Materials
  • System partners mechanical engineering/
  • Automotive
  • gegossene technik
  • Innovation center Ingenieurwerkstoffe
  • Materials Forum
  • Material Trends with Material Award
  • WeP- Value-adding Partner ContiTech

36
Research Technology
Innovations Market for RD
37
Research Technology Innovations Market for RD
  • High-profile platform for international
    technology transfer and dialogue between science
    and industry

38
Research Technology Innovations Market for RD
  • No other trade show presents such a
    comprehensive line-up of scientific and
    industrial research. HANNOVER MESSE is the place
    where science and industry meet in a unique
    interdisciplinary setting
  • Partner Country Japan As an innovative country
    with strong growth potential, Japan is a perfect
    match for Research Technology. The country is a
    perfect example of how the challenges of global
    competition can be successfully met by developing
    a culture of innovation.

Highlights
  • Night of Innovations
  • tech transfer Gateway2Innovation
  • Adaptronics
  • Campus Connection
  • HiTex technical textiles
  • SuperConductingCity
  • Bionics
  • RD-Arena

39
Digital Factory
Leading Trade Fair for Integrated Processes and
IT Solutions
40
Digital Factory Leading Trade Fair for Integrated
Processes and IT Solutions
  • Digital Factory showcases software and IT
    services for application all along the industrial
    processing chain
  • Focus Software solutions for effective product
    and production management
  • Key themes PLM, CAD/CAM, PDM, eCAD, ERP, PPC,
    MES, ODA, SCM, VR, CRM, SM, etc.

New
  • RapidX
  • From the initial idea to full-scale production.
    RapidX forges a link from the computer monitor to
    real-life products.
  • Guided Tours These tours generate a perceptible
    added value for visitors who are interested in
    the products and systems on show at Digital
    Factory.

41
Micro Technology
Leading Trade Fair for Applied Microsystems
Technology and Nanotechnology
42
Micro Technology Leading Trade Fair for Applied
Microsystems Technology and Nanotechnology
  • The presentation platform for companies,
    institutions and associations operating in the
    area of microsystems and nanotechnology
  • Display categories
  • Micro and nanotechnology products
  • Production and development services
  • Micro and nanomaterials
  • Production equipment
  • Micro production engineering
  • New location in Hall 6
  • Directly integrated into the visitor flows
  • Attractive location adjacent to
  • Subcontracting and INTERKAMA

Highlights
  • FORUM Innovations for Industry
  • Product Market Micro, Nano, Materials
  • Ultraprecison Manufacturing
  • Gemeinschaftsstand Laser in der
    Mikromaterialbearbeitung
  • Micro Production Line
  • SchowPlace NANO

43
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44
Tec to You
  • Exciting, informative and action-packed event
  • 50 actively involved and committed
    partners/initiatives
  • Additional media collaborations (print, radio,
    TV)
  • 25,000 school students expected to attend
    TecToYou, thus demonstrating their enthusiasm for
    technology-based careers
  • All activities to be concentrated in and around
    Halls 25 and 26
  • Greater emphasis on guided tours and the
    involvement of celebrity sponsors

45
Tec to You (II)
  • Start of applications for TecToYou 2008 25 June
    2007
  • Skills Germany will once again take place
    alongside the RoboCup German Open
  • Further highlights
  • New concept for the opening and closing events
  • Phoenix Contact featuring xplore New
    Automation Award
  • Final of the TecToYou competition
  • Attendees can get to grips with careers and
    training programs
  • 6,000m² display area encompassing various
    contests, performances, infotainment, innovation
    and communication geared to a young target
    audience

46
HANNOVER MESSE worldwide
47
HANNOVER MESSE worldwide events
48
HANNOVER MESSE worldwide events
10. 13. 10. 2007 Shanghai, China
Power Transmission and Control Expected
24.000 sqm 1.300 Exhibitors
Materials Handling and Logistics Expected
9.000 sqm 380 Exhibitors
49
HANNOVER MESSE worldwide events
06. 10. 11. 2007 Shanghai, China
Energy Show Expected 6.600 sqm 250
Exhibitors
Industrial Automation Show Expected 9.300
sqm 350 Exhibitors
The shows will take place parallel with China
International Industry Fair (CIIF)
50
HANNOVER MESSE worldwide events
Shanghai New International Expo
Centrewww.sniec.net
  • 9 Exhibition halls
  • 110.000 sqm indoor space
  • 100.000 sqm outdoor space

51
HANNOVER MESSE worldwide events
4. 7. 12. 2007 Bangalore, India
Intralogistics
Motion, Drive Automation
Industrial Automation
Totally expected 450 exhibitors 15.000 sqm
(gross)
52
HANNOVER MESSE worldwide events
Bangalore International Expo Centre
  • Indian Machine Tool Manufacturers Association
    (IMTMA) owner of the fairground, Deutsche Messe
    AG, Hannover Strategical alliance
  • Most modern Fairground in India
  • Opening January 2007
  • 40.000 sqm indoorspace
  • 5.600 sqm indoor conference
  • rooms airconditioned
  • (up to 120 1500 seats)

53
HANNOVER MESSE worldwide events
WIN World of Industry, Turkey
Part I 7 10 February 2008
  • Machinery
  • 13th Machine Components and Metal Working Fair
  • Welding
  • 8th Joining, Welding and Cutting Technology Fair
  • Surface Treatment
  • 2nd Surface Treatment and Technology Fair
  • Materials Handling
  • 7th Materials Handling and Logistics Fair

54
HANNOVER MESSE worldwide events
WIN World of Industry, Turkey
Part II 28 February 02 March 2008
  • Otomasyon
  • 15th Industrial Automation Fair
  • Electrotech
  • 9th Energy, Electric and Electronic Technologies
    Fair
  • Hydraulics Pneumatics
  • 5th Fluid Power Technologies Fair

55
HANNOVER MESSE worldwide events
Tüyap Fair Ground, Istanbul
  • 10 exhibition halls
  • 28.000 sqm net space
  • Conference and Meetingrooms available

56
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57
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