Dut Jok

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• Dut Jok
• Jonathan Castro
• Kristie Koda
• Lance Tanaka
• Lauren Buchholz
• Nicole Portalski

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Introduction
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How did SWA begin?

• Herb Kelleher
• Founder of SWA along with Rollin King
• Their idea
• Become a low-budget, Texas only airline
• This idea was drawn on a cocktail napkin from a
  club in San Antonio, Texas.

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SWA Company Background
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• Known as LUV on stock ticker (NYSE LUV)
• Some of SWAs achievements
• 28 years of safe and reliable service
• 5 consecutive years of Triple Crown Customer
  Service
• 5 consecutive years of record profits (and 24
  years of profitability)
• Recognized as one of the top ten places to work
  in America

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Leadership
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Reporting to Kelleher

• Three Executive Vice Presidents
• John Dennison - EVP of Corporate Services
• Gary Barron - EVP of Operations
• Colleen Barrett - EVP of Customers
• Works the closest to Kelleher because she is
  responsible for all of the critical elements
  associated with SWA and she balances the
  organizations loose-tight structure.

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Charismatic Leader

• Employees see Kelleher as friendly,
  participative, deeply involved, and caring
• As CEO, he is alleged to know thousands of his
  employees names.

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Characteristics of a Charismatic Leader (Judge
Robbins, 2007)

• Vision and articulation
• Kelleher is the model employee
• Personal risk
• Only had 3 planes to begin with and still takes
  risk of being a domestic-only airline

• Sensitivity to follower needs
• Employees are encouraged to joke and make
  decisions without fear of punishment
• Unconventional behavior
• Came to a SWA party in drag

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Fiedler Contingency Model

• Kelleher has designed the companys culture
  around his goals and desires
• Employees get respect from upper management
• Employee empowerment
• Hiring employees who have a good leader-member
  match is part of the selection process

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Path-Goal Theory

• Kellehers goal for SWA to demonstrate
  excellent performance and continue to display
  high levels of customer service skills
• Kelleher maintains high level of goals and
  motivation in order to continue a high level of
  customer service.

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Culture
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Culture

• What makes up a culture?
• Innovation and risk taking
• Outcome orientation
• People orientation
• Stability
• Keeping a culture alive
• Selection
• Top management
• Socialization

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Culture Contd

• Spirituality and organizational culture
• Strong sense of purpose
• Focus on individual development
• Toleration of employee expression

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Structure
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Structure

• Loose-tight
• -Strategy
• -Size
• -Technology
• -Environment

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Structure Contd

• The Organic Model
• -Cross-functional teams
• -Cross-hierarchical teams
• -Free flow of information
• -Wide Spans Of control
• -Decentralization
• -Low formalization

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Teamwork
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Team Effectiveness Model pt.I
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Team Effectiveness Model pt.I
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Current Events
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• FAA vs. SWA
• Whats the deal?

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Current Events

• Valentines Day Collaboration With Cupid.Com
• Southwest Airlines is known as the LUV Airline,
  comprising not only a Company of planes but, more
  importantly, a Company of hearts.

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DINGYou are now free to move about the
countryhttp//www.youtube.com/watch?vY8DhF3z1Q
0s

• Thank you!