Does wine retailing have a future on the internet

1
Does wine retailing have a future on the internet?

• Team BRAVO
• ???,???,???

2
The table of contents

• Briefing Case-Study
• CASE STUDY QUESTION
• Use the competitive forces and value chain models
  to analyze wine retailing as an internet business
  model.
• Compare the business models and strategies for
  internet wine retailing used by Wineshopper,
  eVineyard, and Virtual Vineyards. Discuss the
  flaws and strengths of each company
• Do you think WineShpper.coms business model was
  a difficult model to work with, and why? What
  management, organization, and technology issues
  contributed to this companys failure?
• How important to eVineyards success to datewere
  the tim-ing, management, and the strategy? How
  important was the role of technology? In your
  opinion, why was evineyard the eventual winner in
  the race for online wine sales?
• Do you think wine retailing can succeed on the
  internet? Explain your answer.

3
1. Use the competitive forces and value chain
models to analyze wine retailing as an internet
business model.
Internet-base wine industry
Early Stage
Middle Stage
Final Stage
NEW Entrants
Wine Shopper .com
Virtual Vineyard
Virtual Vineyard
Sonoma and Napa wineries
Wine Shopper .com
merged
Wine .com
eVineyard (now called wine.com)
Stiff com-petition
Wine.com
eVineyard
V-Vineyard Changed name to Wine.com
alliances
Wine.com
Wine Shopper .com

Other competitors
eVineyard
Other competitors
Other competitors
4
1. Use the competitive forces and value chain
models to analyze wine retailing as an internet
business model.
Value Chain
IT infrastructure
Human Resources ERP
M A R G I N
Technology Internet based
Procurement to-order and web-page
Sales and Marketing WebOrderingSystem
InboundLogistic Support bywholesaler
Operation Web- management
Service Provideexpertisewine-information
Outbound Logistics Express delivery
5
2. Compare the business models and strategies for
internet wine retailing used by Wineshopper,
eVineyard, and Virtual Vineyards. Discuss the
flaws and strengths of each company

• Three-major wine retailers Biz-model and
  strengths

6
3. Do you think WineShpper.coms business model
was a difficult model to work with, and why? What
management, organization, and technology issues
contributed to this companys failure?

• Why they biz-model was a difficult to work? The
  excess competition charge from wrong positioning

O
M
Excessive hire of the employee
decentralization of main center
T
A technique standardization between
wholesalers and the company
7
4. How important to eVineyards success to date
were the tim-ing, management, and the strategy?
How important was the role of technology? In your
opinion, why was evineyard the eventual winner in
the race for online wine sales?

• eVineyard apply to their fundamental business
  when other competitor were in stiff competition.
  on the other hand, if their competitor was
  bankruptcy, the absorb it.
• the consumer of various area and many amount can
  do transaction through web-based system.
• know yourself
• eVineyard well knew about self-position and their
  work
• they could be the eventual winner because of
  maintain their size.

8
5. Do you think wine retailing can succeed on the
internet? Explain your answer

• To give wine shoppers direct access to
  limited-production wines that are often not
  available through most wine retail superstores
• the complex law and regulation for interstate
  shipping of wine, so increase alternative's needs
• Internet's high accessibility and flexibility
  about the firm's environment