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The development jigsaw How to put the
different pieces together

• Importance of the Leader method in adding value
  to local products
• Leader-focus on the differentiating factor of a
  rural area
• Examples
• Gerallt Llewellyn Jones, LAG Menter Môn, UK

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Were from Wales

• Population 3 Million
• Size 20,000 sq. km
• Capital City Cardiff
• Language Welsh and English
• Economy Agriculture, Tourism and Manufacturing,
  
• Government National Assembly for Wales and UK
  Government
• Identity Rugby, Singing, Sheep

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Ynys Mon / Isle of Anglesey

• Population 65,000
• Size 676 sq. Km
• Employment Public Admin (29) Tourism (18)
  Manufacturing (15)
• Wage rates 67 of UK avg.
• Issues Outward migration, unskilled workforce,
  loss of blue chip employment, agricultural
  decline, falling GDP

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The Leader programme

• Wider Rural Development
• What makes us different makes us interesting
• What makes us interesting makes us marketable.
• This is the essence of LEADER
• ADDING VALUE
• DEVELOPING FROM THE BOTTOM UP
• DEPTH FROM THE SOIL TO THE INTERNET
• BREADTH FROM VINE TO WINE
• RESOURCE TO PRODUCT
• GATE TO PLATE
• PARTICIPATION
• INNOVATION
• INTEGRATION
• Working with communities

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PRESENTATION IN TWO PARTS1. LEADER IN ANGLESEY,
WALESHistory and GrowthAdding value to the
LEADER programme2. NEW PRODUCT DEVELOPMENTThe
Mona Bauhaus ProjectAdding Value to Local
Resources
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The Company

• Established in 1995 to deliver Leader II
  1995-1999
• 2005 - 5m annual turnover across two companies
• Two companies
• MENTER MON Cyf bids for EU programmes.
  Turnover 2.7m. 20 staff. No VAT registration.
  Area based and confined
• NICO MON Cyf tenders for commercial contracts
  from WDA, WAG, etc. Turnover 1.8m 40 staff. VAT
  registered. Unlimited geography
• 60 members of staff (30th largest employer)
• A Social Enterprise
• An approved Enterprise Agency
• A Menter Iaith
• An approved Employment service contractor
• Creates its own new enterprises
• Private sector equity partnerships

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Menter Mon Cyf.

• 18 Company Directors based on thirds principle
• Leader process is used in all programmes
• MISSION to develop quality products and services
  from amongst the areas indigenous assets,
  revealing, developing and harnessing potential to
  develop the economy.
• COMMUNITY
• Sectoral
• Geographical
• Thematic

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ADDING VALUE TO THE NATURAL ENVIRONMENT Rural
Economic Development through integration

• Lon Las Cefni Cycleway to open June 2006
• 1.1 million project (250k Leader)
• 15km off road cycleway
• Used flood defence funds to add value to Leader

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ADDING VALUE TO THE NATURAL ENVIRONMENTRural
Economic Development through integration

• 1.5 million project
• 155 km of coast previously no added value
• Iintegration
• CCW National Trust WDA EAGGF YMCC
• Create 25km of new access footpaths
• Improve 50km of existing access footpaths
• Create new tourism products
• Grant aid local farms to harness potential
• Anglesey Walking Festival 1000 visitors
• Improvements to
• Paths Stiles Waymarking Interpretation
• New path creation orders
• Sustainability via
• Friends of Coastal Path community of interest
• Local Authority mainsstreaming
• Walking Festival

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ADDING VALUE TO LOCAL HERITAGE Rural Economic
Development through integration

• Swtan Cyf (Thatched Cottage) reconstruction
  project ERDF and lime mortar skills development
  project ESF. Sustained by social enterprise.
• Maritime Museum Maritime History of Holyhead
  area. Sustained by Social Enterprise
• Mona Antiqua - Heritage Interpretation
• Access / Amenity Improvements
• Heritage Building Renovation

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Food Development ADDING VALUE TO LOCAL FOOD
RESOURCES

• Commission New Food Products
• Risk averse private sector often requires
  direct intervention shared ownership
• Grant Aid New Food Products
• Direct grants to private sector from Leader
  funds
• Create Food Promotion Events
• Important showcases and networking events
• Establish common branding
• Mon Mam Cymru Anglesey Mother of Wales
• Agricultural Diversification Fund 1995-99
• 20 holdings grant aided to diversify into
  tourism, food products,etc
• Sustainability through the marketplace

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Examples of LEADER supported local
producersADDING VALUE TO LOCAL FOOD RESOURCES

• Gorau Glas Blue Cheese from startup
• Menai Oysters business development
• Halen Mon from startup. Now sold in 13
  countries
• Deri Mon Smokery smoked meat products

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Mona Bauhaus (Leader )ADDING VALUE TO LOCAL
IMAGERY AND RESOURCES using BAUHAUS METHODOLOGIES
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Nicomon CyfIncome from trading

• Tendering for public sector contracts in the
  marketplace.
• NewBusinessStarts
• GenBusAdvisoryService
• ICT Centre
• Opportunity Wales
• Intermediate Labour Market
• New Deal
• Virtual Office
• Cleanstream Recycling
• Llinell Gyswllt y Gymraeg
• Food Devt Facilitation
• Farming Connect

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ILM ProjectsILM Contracts
The Dingle Nature Reserve
What is an ILM? A business which takes on
unemployed young people for 3 - 6 months as
employees, provides training and jobsearch
facilities
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Nicomon CyfIncome from trading
Establishment of new social enterprises owned by
Menter Mon which do not duplicate existing
businesses ParysDesignsLtd Marketing of Bauhaus
products Parys Cosmetics Marketing of Bauhaus
products Parys Stoneware Marketing of Bauhaus
products MM Environmental Environmental
consultancy Reclycing WAG Furniture and Timber
Reuse Celtel IT ICT Networking Installation Mamiai
th Language services Eventas Event
Management Virtual Services Administration and
Finance services to the self employed Joint Food
Ventures with the private sector Llys Goferydd 2
Office accommodation rental Llys Llewelyn
Tourism activity holidays
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Menter Mon was born out of LEADER

• In our view, Leader is one of the most effective
  public sector interventions in rural development.
  It is important to use it as a platform for
  growth from the bottom up
• It has brimgs the EU positively into everyday
  lives
• It teaches the mainstream lessons
• At its best, LEADER is a creative engine, a
  vehicle for participative democracy. It
  challenges communities to find their own
  solutions, and provides the means to achieve it.
• Every rural area has its distinctiveness, its
  differentiating factor. LEADER is there to focus
  upon that and add value to it.
• Every rural area needs LEADER and innovative
  progress. Our task in Wales now is to make LEADER
  and its effects sustainable for the future, and
  to make Menter Mon into a sustainable creative
  engine.

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DOBER DAN, IME MI JE DAFYDD GRUFFYDD

• MONA BAUHAUS

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The Economic Conditions

• Over-dependence on small number of large
  companies
• Limited potential in new business starts
• Lifestyle businesses e.g. health, arts and craft
• Displacement businesses e.g. plumbers,
  hairdressers
• Lack of creativity and innovation
• 29 employed in public administration
• Outward migration of young people

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Aim of Mona Bauhaus

• Provide a creative engine to progress new
  products into the global marketplace.

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What was Bauhaus?

• An avant-garde art and design school established
  in Germany by Walter Gropius in 1919. It was
  closed in 1933 by the Nazis

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What did Bauhaus do?

• Its purpose was to pursue new forms and new
  solutions to man's basic needs as well as his
  aesthetic ones. The Bauhaus' curriculum returned
  to fundamentals, the basic materials, the basic
  rules of design....

• The Bauhaus workshops produced prototypes for
  mass production from a single lamp to a complete
  dwelling.

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Bauhaus Products
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What is Mona Bauhaus?

• The appliance of Bauhaus philosophy and
  principles to economic development
• Returning to the fundamentals, the basic
  materials
• Produce prototypes for the mass market
• Bringing together specialists from diverse
  backgrounds
• Adopting an innovative approach to new product
  development

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The Mona Bauhaus Process

• 1. Identify and catalogue resources
• Natural Resources
• Local Imagery (history, cultural, environmental)
• Skills and manufacturing capacity

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The Mona Bauhaus Process

• 2. Design Workshops
• Recruit designers, retailers and manufacturers
• Shortlist product ideas
• Prepare design briefs

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The Mona Bauhaus Process

• 3. Develop Product Prototype
• Commission private sector to develop products
• Progress to marketplace

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Its like making a meal out of what is in the
fridge!

• What can you make out of
• Eggs
• Onions
• Cabbage
• Beetroot.

ANGLESEY IS MY FRIDGE!!
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Parys Porcelain

• A range of high quality porcelain homeware
• Designed by Morgen Hall, a celebrated Welsh
  Ceramist
• Using pigments from Parys Copper Mine

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The Smoca

• A multi purpose outdoor / gardening garment
• Designed by Jane Davies, a local award winning
  clothes designer
• Fishing and Horse riding versions in development
• Made by Anglesey based Sewing Manufacturer

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Elements Bathing Range

• A luxurious bathing range based on Angleseys
  Druid Heritage
• Made using Halen Mon, an established locally
  produced Sea Salt, herbs and plants

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Parys Sail Chair

• An innovative chair inspired by Angleseys
  sea-faring tradition.
• Frame and canvas produced by local manufacturing
  company

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What lessons have been learnt?

• The things that make us different make us
  interesting and marketable
• Involve private sector from the beginning
• Success is measured in sales
• We should have taken more risks!