10 Things Lawmakers Should Do To Get Your Story Out

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10 Things Lawmakers Should Do To Get Your Story
Out
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The BIG Change

• The Internet is some thing fundamentally
  different. It will change our world the same way
  as the invention of the printing press and the
  coming of the industrial age.
  
• Bill Gates

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1 Take it Seriously

• Become computer literate
• Spend time to learn
• Steal good ideas

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Dominant News Source of the FutureThe Internet
Use of these media sources in 3 years?
The Internet 39
Local TV News 14
Cable TV News 10
Newspaper 8
Major Network News 5
.Source Carnegie Foundation Study, July 2005
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2 Get a Mentor

• Kids know best
• Learn tools first
• Politics second

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3 Collect Email Addresses

• Build your own
• Trade list
• Others send their list
• RSS is the future

_at_
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4 Its About Them

• Why should I care ?
• Build an audience
• What do they want to know ?
• Their ideas and opinions

Not you but THEM
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3,000-Plus Volunteer Fundraisers
Source Convio
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5 Take Action

• They choose
• 2 am naked
• Recognize them

DO Something !
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Online Volunteer Activities

• Online volunteers
• Email your friends
• Recruit volunteers
• Register voters
• Plan a party
• Write newspapers
• Call talk radio
• Activity Tracking
• Leader Board
• Rewards

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6 Create 5 Minute Activist

• A problem or need
• Their action
• Thank you
• The results

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7 Be a Multi-Media Channel

• About Us you and me
• Multi-media
• Always something new
• Be interesting

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Be Everywhere
TV
Phone
Computers
YOU
Auto
Music
Mobile
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8 Online / On the Ground

• Link the two
• Re-enforce each other

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9 Experiment Measure

• Be bold
• Take chances
• Have fun

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10 Be a Leader

• We must master the tools of communications, or
  we will be mastered by those who do.Robert
  Moley1923

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