Promotion of physical activity

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Promotion of physical activity
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Schools as a Setting for Promoting Physical
Activity Sport

• All children, whatever their circumstances or
  abilities, should be able to participate in and
  enjoy physical education and sport
• The schools role in promoting physical
  education, sport and physical activity is
  increasingly important given the rising obesity
  problem in children

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Academic Achievement

• Successful PE and school sport contribute to
• Higher levels of participation and achievement
• Higher levels of attainment
• Relaxed and focused pupils

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Social Inclusion

• Sport and physical activity may be a tool to
  engage the most vulnerable young people
• PE and school sport contribute to
• Lower levels of truancy and improved behaviour
• Reduced negative behaviour
• A decline in exclusions

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Key Statistics from research

• Quantitative study of 14 21 year olds
• 55 of young people are sedentary
• 15 of young people are relatively inactive
• 15 of young people are relatively active
• 15 of young people are active
• 70 of young people who participate in sport
  drop out between 13 and 17
• 50 of young people dont do any sport
• 62 of young people who play sport indicate they
  are highly likely to drop out of sport

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So heres a bit of what we have been doing
Krumping in the Glen Innes Library
Touch Rugby in the park
Hip Hop Class at Wesley Community Centre
Crazy Slide Competition at Pt Erin Pools
Girls Only Kickboxing and self defense
Cricket in the park at Three Kings
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Core motivators and de-motivators
Biological currency looking good, staying fit
Social currency hanging out, inclusion,
relationships
Adult involvement coaches are the central
motivator
Actions that undermine confidence, friendships,
enjoyment
Being pushed / personal limitations not recognised
Adult involvement coaches are the central
de-motivator
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Parents say problem is TV / Internet / computer
game use.
Parent and Child perception
Young People say Its lack of fun and too much
competition
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Is sport cool?
Hanging out with friends
Non-competitive sport
Sport
Listening to music
Shopping
Internet
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• So what could sports clubs and youth
  organisations do to engage better with young
  people so that they are providing for and
  increasing their physical activity?

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• In your experience, what is
• important in regard to young
• persons experience in
• physical activity sessions,
• either individually or part of a
• sports club or team?

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• STAGE 5
• Evaluation
• Review outcomes and
• asses what worked
• and what didnt.
• Encourage young people and adults
• to feedback.
• Internal club evaluation
• with partners. i.e. High School
• and committee.

• Stage 1
• Needs
• Whats provided in the
• community?
• Review your club/organisation
• through needs
• assessment

Youth Participation Involve young people in the
planning and decision making process of sport in
your club. Youth Development Using the six
principles creates Better outcomes for young
people and the wider community. Collaboration A
partnership as part of a sports wide concept
between high schools, community groups, Sport
Auckland and AkActive

• STAGE 4
• Delivery
• Provide opportunities
• and pathways that are
• not only about high
• performance sport
• Increase the social
• aspect of young
• peoples sport.

• STAGE 2
• Research
• Survey Youth
• Run Focus Groups
• Ask what young
• people want

• STAGE 3
• Marketing and Promotion
• SWOT Analysis
• Marketing Plan
• Promotion Plan

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What benefits would youth participation and youth
development make to a club or youth group in
getting more people more active?

• Ownership of the programme by young people
• Fresh new ideas and a different perspective
• Young people involved in the process of creating
  and decision making
• More commitment to the programme by young people.
• Creation of quality adult relationships with
  young people and connectedness to the community.
• Increase in physical activity levels of young
  people.

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So heres a bit of what we have been doing
Krumping in the Glen Innes Library
Touch Rugby in the park
Hip Hop Class at Wesley Community Centre
Crazy Slide Competition at Pt Erin Pools
Girls Only Kickboxing and self defense
Cricket in the park at Three Kings