PowerPointPrsentation

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Synergy effects by cross media communication on
marine science on board of the marine research
broadcast vessel ALDEBARAN
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ALDEBARAN
ALDEBARAN Marine Research and Broadcast
The ALDEBARAN is the first german interface
between ecological marine research and the public.
The oceans voice to save the marine
environment
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ENVIRONMENT
Definition
MEDIA
RESEARCH
Wissen- schaftler
Scientists
Modern and effective environmental protection is
due to a professional and attractive
communication, which motivates for actual
actions.
Environmental Research
Environmental Journalism
Journalists

• Stocktaking
• Protected areas
• Measures of reorganization

• Reports on
• Television
• Radio
• New Media
• Printed media

Decision- maker
PUBLIC
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Motivation

• Habitat of the future In 2020
• 75 of the worlds population will
• live within a 60 km broad coastal
• stripe (Agenda 21)
• Source of food 95 of all
• fishes and shellfishes come from
• offshore waters

• Tourism The sea as the most
• important space to experience and
• recover
• Oceans and climate The global
• role of the sea in the climatic happening
• The Biodiversity of the see is
• as important and valuable as the variety
• of the rainforests

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Ecological Communication
- to edit complex ecological connections for a
broad public in an understandable and attractive
way -

• Inspire as much people as possible for a
  fascinating and
• indispensable ecological system the sea.
• Sharp the consciousness for the sea as a
  resource of future
• times.
• Sensitise people for the opportunity of having
  influence on
• the ecosystem of the Oceans.

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Methods

• EDUTAINMENT

• learning with fun
• learning with all senses
• feel, see, hear and smell

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Process of a production
TV-Projects (TV- series)
Research
Radio contributions

• Production on Board
• Rawmaterial
• UW-pictures
• OW-pictures

script
Project- scheme
Online-Publishing www.ALDEBARAN.org Dictionary of
the sea Encarta
Timetable of ALDEBARAN
Consulting
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Marine Research Broadcast Ship ALDEBARAN
  Ship type Sonate Ovni 42 (Alu) Length 13,5
m Width 4 m Depth 0,8 m to 2,5 m Drive 100 m2
sail, Diesel motors 47 kW Current supply 12 V,
230 V, 380 V Fresh water 800 l tank Rubber dinghy
outboard motor 10 kW Crew 8 persons
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Instrument Radio

• onboard studio on our environmental research and
• editorial ship ALDEBARAN for production and
• transmission of packages for the coast area
• radio production studio with digital radio
  production
• facilities at the media centre in Hamburg
• Ability to transfer to all broadcasting
  corporations with
• ISDN and cable
• Cooperations with all important radio stations
• Special equipment e.g. underwater microphones, to
  catch
• the sea worlds atmosphere

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Instrument Television

• Conception and production of video and packages
• for environmental projects for TV-stations
• Digital productions (AVID) on board of the ship
• and digital post productions at the land base
• Transformation of tv-formats for internet
  transfers
• Special recordings from the environmental area
• Underwater macro and micro tapes

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Instrument New Media

• Presence in the world wide web
• since 1994 first German ship with
• an own e-mail link since 1993
• Online-publishing of ecological and
• scientific information, including
• conceptions and editorials

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Instrument Environmental research

• services
• ecological samples acquisition,
• environmental protection, cartiological
• research
• Investigation on assignment for national
• parks, for land and federal authorities and for
• domestic and foreign scientific institutions
• Special underwater video techniques and
• specialized diver for research

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Instrument Special Events

• Presentations of political and
• social arena in the
• environment field, combined
• with media work for radio and
• TV
• Trade-fair and exhibition
• events
• Events about topics like sea,
• ecology, water sports and
• tourism

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• Project highlights 1995 to 2000

• CeBit 95
• Multimedia-show about
• Environment
• Ecosystem research 95
• Public relation campaign
• ZDF coast report 96
• CAREMEX 97
• (Canary Research and Media
• Expedition

• Kieler Woche 99
• worldwide-reports from
• ALDEBARAN
• Minister of Environment
• Jürgen Trittin
• chats on board 99
• Elbe Tour 2000

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• Actual activities Film productions

• Treasure diver documentary
• Coast tour
• Rhein-Main-Donau Expedition
• Cinema Production
• Image film national radio (DLR)

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• Actual activities Multimedia/Events

• Topic park/Aquatania
• Encyclopaedia of the sea
• Web-Relaunch
• ALDEBARAN Kick-off Events
• Editors-in-chief meeting

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Partners of ALDEBARAN

• AVID Technology
• DeutschlandRadio
• Deutsche Telekom
• Helly Hansen
• Leica

• Nokia
• Scubapro
• Sennheiser
• Sony
• ZDF

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An enterprise gets its value only by the humans
who operates for it, and by the spirit they work
for it. Heinrich Northoff