Prsentation PowerPoint

1
Canadian Context
An overview of Internet usage / behaviour
patterns with mobile and wireless devices
adoption of new technologies.
June 6, 2005
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The Canadian Internet Project

• Representative survey of internet use and
  behaviour, 2004 (n3014)
• Other information and communication technologies
• Tripartite association
  (academic, government, corporate)
• Examines how lives are being transformed by the
  emergence of new digital content and distribution
  channels
• Compares users with non-users
• International comparison (World Internet Project)
• Investigates relationship between technologies
  and cultural content
• Attitudes and receptivity (adoption)

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How are Canadians Connected in 2004
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International Perspective
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Canada online

• 66 of users have hi-speed broadband
• 85-90 have broadband access
• 26 engage in instant messaging
  (18-24 year olds 58)
• 6 use chat
  (18-24 year olds
  71)
• 19 use Internet for voice communication (VoIP)
  (83 are aware of it 18-24 year olds
  31)

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How are Canadians Connected in 2004
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How are Canadians Connected in 2004
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How are Canadians Connected in 2004
Time spent online across all locations (average
hours per week of all USERS) (n2168)
Time spent online AT each location (average hours
per week of ONLY USERS at each location)
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How are Canadians Connected in 2004
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Level of User Experience
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Level of User time online
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Non-users characteristics

• Of all current non-users, more than one third
  previously used the Internet (34)
• 82 of all Canadians have been online at some
  time
• Two thirds of non-users (66.5) intend to be
  online in the next year

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Other Technologies in Households
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Wireless and Mobile Canada

• 95 of Canadians have access to wireless devices
• 14.3 million mobile device subscribers
  (17 million devices)
• 66 use wireless devices everyday
• Wireless devices eroding fixed wireline market
  (41 of all phones are wireless)
• 54 of all households at least 1 wireless
  device
• SMS 3.4 million/day
• 1.55 billion wireless devices in world
  (North America12, Asia39)

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Wireless and Mobile Canada
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How are Canadians Connected in 2004
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How are Canadians Connected in 2004
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Canada in an International Perspective
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Internet for Information vs Entertainment

• For Internet users, Internet is valued much more
  highly as a source of information than as a
  source of entertainment

During a typical week, about how many hours, if
any, do you use the Internet for information
and/or entertainment? (n2168)
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How are Canadians Connected in 2004
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How are Canadians Connected in 2004
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How are Canadians Connected in 2004