Cooking for the Changing Eating Habits of Americans

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Cooking for the Changing Eating Habits of
Americans

• Joe K. Wilson
• Cedar Lake Bible Conference Center
• 13701 Lauerman St.
• Cedar Lake, IN 46303
• 219-374-5941
• joekwilson_at_msn.com
• CCCA San Antonio
• December 1, 2005

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Cooking for the Changing Eating Habits of
Americans

• Old Camp Food Paradigm
• Commodities are us!
• Mac and cheese.again!
• Fat is flavor!
• Salads are for sissies!
• Varietywho needs it?

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Cooking for the Changing Eating Habits of
Americans

• Old Paradigm Was Good Enough
• No competition.
• Its camp foodwhat do you expect?
• No fast food environment.
• Schools and colleges werent as high end.
• Kids ate what was set in front of them.
• No food allergies or intolerance, vegans, or
  bottled water.
• No lack of exercise.

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That was ThenThis is NOW!

• Todays Consumer
• More educated
• Higher expectations
• Routinely eating away from home
• Emphasis on healthy eating
• Greater nutrition awareness

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Todays Consumer

• Prohibition Against Certain Foods
• Vegan diet
• Low carb
• Lactose intolerant
• Gluten intolerant
• Food allergies
• Low sugar
• Low fat

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Cooking for the Changing Eating Habits of
Americans

• Parents and guests are expecting food
• to be prepared and presented with a
• new health-conscious mindset.
• Do you have one?

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Current Food Trends

• Atkins or low-carb diet
• Low sugar
• Eliminating trans fat
• New USDA Food Pyramid
• Whole grains
• Organic and natural foods
• Vegan diet
• Food allergies and intolerance

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Low-Carb Diet

• A.C. Nielsen 162 increase 2003-2004
• Sales declined 3rd Quarter 2004
• Sales fell again February 2005
• Atkins Nutritionals bankrupt Fall 2005
• Lost 340 million last year
• Low carb lifestyle has peaked

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Low Carb Recipes
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Low Carb Tortillas
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Wrap It Up
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Low-Carb Lessons

• Offer low-carb options
• Fruit
• Salads
• Low-carb wraps instead of bread
• Big lesson taught people to watch what they eat.

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Low-Carb Lessons Focus on Good Carbs

• Eliminate bad carbs
• Low nutrition, high calories
• White foods sugar, flour, rice
• Use good carbs
• Whole grains
• Beans
• Vegetables
• High fiber

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Low Sugar Diets

• Avoid empty calories and increase the nutritional
  value of your diet
• Maintain stable blood sugar levels
• Control cravings for sweets
• Balance your diet
• Keep energy high
• http//shapefit.com/lowsugar-diet.html

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Low Sugar Diets

• Are you constantly coping with sugar highs
• and lows?
• Do you suffer from uncontrollable cravings,
• shakes and/or dizzy spells?
• Get your blood sugars in check.
• Reduce the mood swings, hunger pains and
• other uncomfortable side effects by following
• a well-balanced meal plan with all the right
• foods.
• http//shapefit.com/lowsugar-diet.html

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Low Sugar Diets Adaptation

• Sugar free dessert alternatives
• NSA (no sugar added) pie or ice cream
• Fresh fruit
• Sugar free beverages
• Search sugar free desserts on line

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Recipesource.com
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Trans Fats

• Definition bubbling hydrogen gas through
  vegetable oil
• Examples
• Solid shortening
• Hard margarine
• Snack foods cooked in the above
• Pie crusts made with the above
• Raise LDL (bad) cholesterol

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Trans Fats Government Action

• FDA mandatory labels 1/01/06
• New York City voluntary ban
• Denmark trans fat limits
• Canada may follow

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Trans Fats Restaurant Action

• Quiznos removed all trans fat
• Fazolis 50 items w/o trans fat
• Jasons Deli removed all trans fat

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Jasons
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Adapting Trans Fat Free

• Trans fat or saturated fat?
• Change hydrogenated to healthy
• Olive, Peanut, Canola, Sunflower
• Change to trans-fat-free alternatives
• Crisco, Fleischmanns, Promise
• Ask your food vendor
• Switch from fried to baked

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Trans Fat Free Snacks

• Wheat Thins
• All Frito Lay products
• Triscuits and Oreos
• Goldfish crackers
• Check the label

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New USDA Food Pyramid
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New Food Pyramid Key Points

• Grains whole grain cereal, bread, etc.
• Vegetables more dark green types
• Fruits variety and less fruit juice
• Milk fat free
• Meat and Beans
• lean meat baked, broiled or grilled
• Include fish and beans

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Focus on Whole Grains
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Focus on Whole Grains

• Use whole wheat bread
• Try brown rice or whole wheat pasta
• Popcorn
• Listed first on the label
• Whole oats, whole rye, whole wheat
• Wild rice
• Avoid on the label
• Multi-grain, stone-ground, 100 wheat
• Cracked wheat, seven-grain, bran

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Snacks
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Next Trend Organic Foods

• Definition
• Organic agriculture is an ecological production
  management system that promotes and enhances
  biodiversity, biological cycles and soil
  biological activity.
• It is based on minimal use of off-farm inputs and
  on management practices that restore, maintain,
  and enhance ecological harmony.
• Organic agriculture practices cannot ensure that
  products are completely free of residues
  however, methods are used to minimize pollution
  from air, soil, and water.
• National Organic Standards Board

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Organic Food Facts

• 66 of U.S. consumers claim to use organic
  products at least occasionally
• 27 are eating more organic products than they
  did last year
• Most available organic meat poultry
• 70 are concerned about health risks of
  pesticides, hormones, antibiotics
• Most interested in organic Hispanics
• Organic Trade Association

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Organic Trend Tracker Survey

• Top 3 reasons we buy organic
• Avoid pesticides 70.3
• Freshness 68.3
• Health and nutrition 67.1
• 2005 Whole Foods Market Organic Trend Tracker
  Survey

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Organic Trend Tracker Survey

• Most purchased food categories
• Fresh fruits and vegetables 73
• Non-dairy beverages 32
• Bread or baked goods 32
• Dairy items 25
• Packed goods like soup/pasta 22
• Meat 22
• Snack Foods 22
• 2005 Whole Foods Market Organic Trend Tracker
  Survey

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Industry Responses to Organic

• Panera Bread all natural chicken
• Chipotle Grill free range pork, natural beef
  chicken
• University of Wisconsin organic beef

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Camp Responses to Organic

• Fresh fruits and vegetables are vital
• Freshness
• Healthful diet
• Consumers do NOT expect to pay extra for healthy
  food

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Healthy Soy Options

• A mainstream, healthy protein option
• 78 of consumers say soy is healthy
• 33 know it reduces risk of heart disease
• Most popular soy items in restaurants
• Veggie burgers
• Tofu
• Soymilk

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Special Diet Trends

• Vegetarians
• Food allergies intolerance
• Lactose
• Nuts
• Gluten
• Artificial colors or preservatives (MSG)
• Fish
• Strawberries

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Other Food Trends

• Ethnic, especially Asian
• Premium and flavored coffee
• Green tea
• Bottled water
• Comfort foods
• Eating out as a treat
• Give guests what they want

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Cooking for the Changing Eating Habits of
Americans

• The definition of what consumers consider
  healthy is forever spinning like a free-range
  chicken on a stone oven rotisserie!
• Sharon Palmer in Todays Dietician