Sangwon Lees Weekly Plan as an AE May, 199X

1
Sangwon Lees Weekly Plan as an AE (May, 199X)
Tue.
Wed.
Mon.
Morning

• Meeting with Clients

• Communication Plan
• by myself

• Meeting with Media

-Pitch for Gillette SFW launching
campaign -Fix the annual budget (U Mil.)
-Media planning and buying -Media Mix
-Communication objective -Promotion
mix -Gillette team formation
Afternoon

• Meeting with Creative
• (CR) team

• Meeting with Sales
• promotion and PR

• Meeting with Marketing

-Situation analysis -Target -Marketing objective
based on survey and focus group interview
-CR concept with Creative Director -Ad plan
with producer, copy writer, graphic designer,
music producer
-PPL -News release -Promotion Event
Night

• Happy hour with
• CR team

• Happy hour with
• SP/ PR

• Happy hour with
• Clients

-Hard Rock Cafe
-Barbeque
-Karaoke
2
Sangwon Lees Weekly Plan as an AE (May, 199X)
Fri.
Sat.
Sun.
Thur.
Morning

• Meeting with
• all Gillette team

• Meeting with
• Management

• Visit Media Buying
• Agency

• Visit Model Agency

-Effective media buying
-CR concept
-IMC plan -Set the deadline -Reduce budget
politics
-Total Billing -Invoicing -Fee vs. Commission
Afternoon

• Meeting with Creative
• Boutique, Media Buying
• Agency, Model Agency

• Visit Creative
• Boutique

• Meeting with models

• Meeting with Clients

-Pitch for marketing, communication, CR plan,
promotion mix and media mix.
-Unique CR concept
-Contract
-Explain campaign objectives and CR concept
Night

• Happy hour with
• out of agency teams

• Exercise

• Housekeeping
• Shopping

• Happy hour

-Gym, Swimming, Snow skiing
-100 Roses
-Fusion