DRAFT PROGRAMME ADVOCACY COURSE

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DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION
3 Policy analysis what is the problem Quiz
2 Defining the problem Obtaining information to
assess the problem SESSION 4 Policy analysis
what is the solution? Opportunities and strengths
analysis Vision of change Alternatives for
solving problem Sound bite 2
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• As alcohol consumption declines
• The number of jobs in the alcohol sector will
  always decline
• The number of jobs in the alcohol sector will not
  change
• The number of jobs in the alcohol sector may
  increase

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• More than 70 of the worlds alcohol exports
  comes from countries of the EU. The proportion of
  EU alcohol exports by value to countries outside
  the EU is
• More than 75
• Less than 25
• 100
• Between 50 and 75
• Between 25 and 50

4

• Taxes on alcohol should not be increased, because
  the amount of money that the government gets in
  from tax will decrease
• True
• False

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• Each year, in real money terms, alcohol costs the
  European Union about
• EUR125 million
• EUR 2.5 billion
• EUR 125 billion
• EUR 50 billion
• EUR 234 billion

6

• Each year, the total value of pain, suffering and
  lost life from alcohol in the European Union is
  about
• EUR125million
• EUR 55 billion
• EUR 270 billion
• EUR 400 billion
• EUR 135 billion

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• As alcohol consumption declines
• The number of jobs in the alcohol sector will
  always decline
• The number of jobs in the alcohol sector will not
  change
• The number of jobs in the alcohol sector may
  increase

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Consumption and employment
Italy - bars
Finland - HoReCa
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• More than 70 of alcohol exports comes from
  countries of the EU. The proportion of EU alcohol
  exports by value to countries outside the EU is
• More than 75
• Less than 25
• 100
• Between 50 and 75
• Between 25 and 50

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(No Transcript)
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• Taxes on alcohol should not be increased, because
  the amount of money that the government gets in
  from tax will decrease
• True
• False

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Consumption and tax
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• Each year, in real money terms, alcohol costs the
  European Union about
• EUR125 million
• EUR 2.5 billion
• EUR 125 billion
• EUR 50 billion
• EUR 234 billion

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Total tangible costs 125bn
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• Each year, the total value of pain, suffering and
  lost life from alcohol in the European Union is
  about
• EUR125million
• EUR 55 billion
• EUR 270 billion
• EUR 400 billion
• EUR 135 billion

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• Intangible putting a value on quality of life,
  pain, being alive
• Total intangible costs 270bn

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Source Advocacy Center at ISC.
http//www.advocacy.org/
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Checklist to identify issue or problem
Source Advocacy Center at ISC.
http//www.advocacy.org/
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Identify an Issues Life Cycle Stage and the Next
Steps for Advocates
Source Advocacy Center at ISC.
http//www.advocacy.org/
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• DEFINE THE PROBLEM
• What is the problem?
• Why is it a problem?
• Why is it a public problem?
• Identify the problems stage and why?

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• RESEARCH FOR ADVOCACY
• What policy goal does this research address?
• Is this research appropriate to the policy goal?
• Will my research be done in time to meet my
  policy objectives?
• How will I use the results to advocate for that
  policy goal
• Is there another (cheaper, easier, more
  effective) way to gain the same results?

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• Types of Research for Advocacy
• Opinion polls/Surveys
• Economics research
• Review of alcohol industry websites and actions
• Qualitative research

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• Presenting your research
• Communicate the results directly with
  policymakers.
• Hold a press conference.
• Invite members of the press to come to a meeting
  at your office to discuss the results.
• Call one journalist with whom you have a good
  relationship, or who has written on alcohol
  control, and giving him/her exclusive rights to
  the research,
• Write a press release and fax/send it to various
  media.
• Refer to your findings in letters to the editor,
  letters to politicians, speeches.
• Share your resultsif not a formal report, at
  least the key findings, which may be all that
  most people read anyway with other organizations
  potentially interested in alcohol control.

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• Specific suggestions on research to conduct to
  meet advocacy objectives
• Your advocacy objectives should guide your
  research. Start with what information you need to
  press for a certain policy change then plan your
  research.
• Test the questions before use, to make sure they
  are clear.
• Decide which questions you need and which you do
  not.
• Plan your data analysis in advanceif you will
  use a computer, set up the form on the computer
  before you conduct the survey. Make sure you have
  the time and ability to do the analysis.
• Only do the survey if you know how it will be
  useful for you.
• Remember to tie the results in to your policy
  initiatives.