Intranet Discussion with:

1
Intranet Discussion with
October 27, 2004
2
Agenda

• Who is Avenue A / Razorfish
• Thoughts on Intranets
• Evolution
• Trends
• Pitfalls
• Q A

3
Who is Avenue A / Razorfish
4
Avenue A / Razorfish a technology services and
online marketing company
FACTS
Technology services and consulting Online
marketing 700 professionals 12 U.S.
offices Affiliate offices throughout Europe and
Japan Selected acquisitions include Scient,
Lante, iXL Largest independent buyer of web media
and paid search Part of aQuantive (NASDAQ AQNT)
Seattle
Portland
Salt Lake City
Chicago
San Francisco
Boston
New York
Los Angeles
Washington, DC
Austin
Atlanta
Fort Lauderdale
5
Select Avenue A / Razorfish clients
6
Avenue A / Razorfish approach
7
Thoughts on Intranets
8
Major Intranet Functions
Process Facilitation
Asset Management
Collaboration
9
Intranet Elements

• Messages information from the portal owners
  themselves marketing, announcements, crisis
  communications, etc.

Tools that support the growth of communities of
interest across operational, functional and
geographic silos
Searchable, taxonomically coherent databases of
news, standards, product information, etc.
E-rooms, instant messaging, shared directories
and other tools that support remote collaboration
Tools that enable employees to monitor/modify HR
records, benefits, profiles, etc.
Workflow and applications that enable support
the functional operations of the business
Systems for collecting, cataloging and dispersing
the collected know-how of the organization
Near-real-time financial and business performance
data
10
Intranet Evolution
Dashboards Business Intelligence Enterprise
integration
Advanced Functionality Portal framework Customizat
ion Personalization
Knowledge Management Standardization Search
Collaboration Initial collaboration Community
tools
Self Service Communication self-service
intranets with global employee directories
Complexity / Cost / Business Value

• Grassroots Divisional
• Content-driven
• Information Aggregation

Time
11
Intranet Tactics

• Future intranet plans target three areas
• Content Contracts, Sales Information, Training
  Documents and Payroll Information
• Activities Collaboration, calendaring,
  scheduling and contact management
• Systems Enterprise Resource Planning Systems
  (ERP) and/or Customer Relationship Management
  (CRM) systems integration

Source Employee Portals Bulk Up, Moria Dorsey,
Forrester Research, Inc., 2003
12
Typical Intranet Features
Company Information Business unit/ Departmental
information Company policies Company
forms Employee benefits information Training
documents Sales information Catalogs
Collaboration Bulletin boards Instant
chat Conferencing Employee directory Version
control Personnel Search
Communication News Company news Internal
financial news and information Personal
performance (sales, quota, account
info.) External news feeds Industry news Stock
quotes (push, pull) Link lists
Work Tools Calendar (personal, group
scheduling) Dashboards (management reports,
employee productivity measurements) Custom
calculators Travel, Expense and Time Submission
Presentation Software Company templates Look
and feel StyleGuide Plug-ins Graphics/Pictures
library Collateral and assets
13
Intranet Extras

• Personal Extras
• Lunch menus
• Traffic reports
• Weather
• Employee birthdays/photos
• Community events/announcements
• Classifieds
• General News
• Quotes/Jokes

Business Extras Stock Quotes Goal
tracking Expense tracking Time Zones Travel
booking Vacation/Time tracking Industry
news Currency calculator
Expectations around business applications are
high unexpected extras can exceed expectations
and may be simple to implement
14
Barriers to Intranet Adoption

• Three most frequently cited factors for poor
  intranet adoption
• Poor search functionality
• Stale content
• Lack of consistent navigation
• Other factors
• Few applications that specifically solve business
  problems
• Poorly organized content
• Insufficient/incorrect content
• Poor technical performance (slow loading,
  frequently down)
• Inadequate upfront training and support
• Lack of internal marketing
• Difficulty publishing and updating

15
Intranet sites are not Internet sites

• Users employees vs. customers
• Function embedded into everyday workflow vs.
  single or limited interactions
• Visual design based on efficiency vs.
  communication of brand
• Quantity of content / information Intranets
  typically have between ten and a hundred times as
  many pages as the same companys public website

Similar development process A user-centered
design using interviews, surveys, workshops and
prototype testing with users will increase
understanding of the requirements, and help
create an easy to use, functional intranet
16
Intranet Trends
17
Intranet Trends

• Intranets return to the domain of the departments
• The corporate telephone directory loses it luster
• The new killer app the knowledge management
  tool
• Real-time information delivery becomes a priority
• Information retrieval remains unsolved but
  theres still hope
• Employees demand a more aesthetic user experience
• The records management and the legal departments
  get involved
• All employees become publishers

18
Intranet Pitfalls
19
Common intranet pitfalls

• Perspective that the intranet is a technology
  problem
• Governance
• Change management
• Performing vendor and product evaluation before
  assessing business requirements
• Over-hyped expectations
• Under-scoped costs
• Lack of executive support
• Middle class revolution!
• Collaboration chain is only as strong as the
  weakest link
• Poor communication and marketing
• Manage expectations
• Training and support

20
Todd Thiessen Client Manager 11 Beach Street NY,
NY 10013 212-798-7358 todd.thiessen_at_aa-rf.com