2002 District Leaders Training Conference

1

POPCORN KICKOFF 2005

• Minsi Trails Council
• Boy Scouts of America
• Popcorn Kickoff
• August 16, 2005

2
POPCORN KICKOFF 2005

• 2004 Sales Results Council Totals
• 2003 2004 /-
• Units Selling 287 286 -1
• Show Sell 30,085 51,282 21,197
• Take Order 860,938 898,246 34,348
• Total 891,023 949,528 58,505
• Per Boy Sale 180 184 4

3
POPCORN KICKOFF 2005

• 2005 Product Line-up
• 5-Way Chocolate Lovers Tin 50
• 3-Way Tin 40
• 30-Pack Variety Microwave 30
• Cheese Lovers Tin (NEW ITEM) 30
• 24 oz. Chocolate Crunch 16
• 26 oz. Caramel w/ almonds pecans 16
• 15-Pack Micro Kettle Corn 16
• 15 Pack Micro Butter 13
• 15 Pack Micro Lite 13
• 11 oz. Caramel Corn w/ Peanuts 8

4
POPCORN KICKOFF 2005

• What Parents Want
• More Information on Unit Activities and Budget
• Clearer Expectations about the Sale (Goals)
• More Money for the Individual Boys
• Fewer Fundraisers throughout the year

5
POPCORN KICKOFF 2005

• Northeast Region 2004 Average Boy Sales was
  200.00
• Minsi Trails Council 2004 Average Boy Sales was
  184.00
• Minsi Trails Council 2005 Per Boy Sales goal is
  200.00!
• Average 1 ½ extra containers per boy!

6
POPCORN KICKOFF 2005

• What are the Blitz Week Complete the Sheet
  Campaigns?
• How can they help my unit succeed??

7
POPCORN KICKOFF 2005

• Blitz Campaign
• Puts a specific focus on Popcorn Sale
• Emphasis on working with local media
• Needs everyones support to be effective!
• Special Prizes available for youth units!

8
POPCORN KICKOFF 2005

• Youth who Complete their Sheet by October 10th
  (all 25 lines) or sell 300 earn a 30 Gift Card
• Card is in addition to Trails End Prizes
• Limit of One Card per Scout
• Youth with the top 5 sales in each District win
  an MP3 Player!
• Top Seller Council-Wide wins a Sony DVD Player

9
POPCORN KICKOFF 2005

• Unit level Prizes will be awarded to the top
  selling Pack Troop in each District!
• Runs through Monday, October 10th
• All Forms must be faxed in by Noon!
• Dont reach by October 10thDont give up!
• Youth can still earn a 20 Gift Card by selling
  Completing their Sheet (or selling 300) by the
  sales end!

10
POPCORN KICKOFF 2005

• What is the key to a successful campaign?
• HOLD A UNIT KICKOFF!!!

11
POPCORN KICKOFF 2005

• What is a Unit Kickoff?
• Why is it important to my unit?
• Steve Chappelear
• Cubmaster, Pack 12 North Valley
• 2004 Unit Sales - 7,850

12
POPCORN KICKOFF 2005

• Specific Focus on the Popcorn Campaign
• Opportunity to Sell your Units Program
• Explain Unit Finances to Families
• Clearly Define Goals Objectives

13
POPCORN KICKOFF 2005

• Unit Calendar Budget Plans
• What are they, and why do we need them?
• Lucretia Ellis
• Committee Member, Troop 362
• South Mountain
• 2004 Unit Sales - 15,614

14
POPCORN KICKOFF 2005

• Unit Calendars
• Get input from both youth and families
• Provide as much detail as possible
• Have an active, year-round program
• Ensure theres something for everyone!
• Activity Calendars create excitement for families!

15
POPCORN KICKOFF 2005

• Unit Budgets
• Not as exciting as an Activity Calendar however
  just as important!
• Budgets clearly show parents
• What their money goes towards
• Shows the need to support the sale
• Provide as much detail as possible
• Put it in writing, and give everyone a copy!

16
POPCORN KICKOFF 2005

• Do we have to set Family Unit goals?
• How do we communicate goals to families?
• Jim Millick
• Cubmaster, Pack 72 North Valley
• 2004 Unit Sales - 15,765

17
POPCORN KICKOFF 2005

• Include detail from Activity Calendar Budget
  Plan
• Set Unit Goals for Popcorn Sale
• Break out Unit Goal into a Family Goal
• Have Families Write Down their Goal!
• What Specifically Do We Say???

18
POPCORN KICKOFF 2005

• How Can I Keep a Sense of Enthusiasm Throughout
  the Campaign?
• Keep it Fun!
• Have prizes on hand during the whole campaign!
• Do Skits Activities. Include families!
• Prizes for patrol or Den! Something different
  every week!

19
POPCORN KICKOFF 2005

• What Sales Campaigns
• Are Available To Our Unit?

20
POPCORN KICKOFF 2005

• Show and Sell
• Sold at Community Fairs,Wal-Mart etc.
• Cash and Carry
• Deduct Excess Popcorn From Main Order
• Product Available Prior to Labor Day
• 2nd Show Sell Orders are due September 16th!

21
POPCORN KICKOFF 2005

• Show and Deliver
• Order Product Prior to Labor Day
• Youth Members Sell to Homes etc
• Cash Carry
• More Effective Than Show and Sell

22
POPCORN KICKOFF 2005

• Take Order Sale
• Primary Most Effective Way to Sell
• Use Forms to Take Orders
• Cover Neighborhoods, Family, Friends
• Parents Work
• Collect Money When Product is Delivered

23
POPCORN KICKOFF 2005

• Additional Orders Through Council
• Available After Take Order Sale Ends
• Through January 2006
• Popcorn can be Ordered by Container or
• Case

24
Show Sell
POPCORN KICKOFF 2005

• Sell In Uniform
• Display the Popcorn
• Know your product and why youre selling
• Sell with energy enthusiasm!

25
Show Deliver
POPCORN KICKOFF 2005

• Sell in Uniform
• Dont assume an area or neighborhood is covered
  by another unit!
• Motivate the customer to buy
• Present the chance to take popcorn immediately

26
POPCORN KICKOFF 2005

• Take Order Sale
• Sell in Uniform
• Inform the customer why youre selling
• Thank them for their order
• Tell them when the popcorn will be delivered, and
  then do it!

27
POPCORN KICKOFF 2005

• Safety Sales Tips
• Always Sell With Another Scout or Parent
• Never Enter Anyones House
• Dont Carry Large Amounts of Money
• Dont Sell After Dark Unless You Are
• With an Adult

28
POPCORN KICKOFF 2005

• What Incentives Can
• My Unit Boys Earn?

29
POPCORN KICKOFF 2005

• Unit Commission Incentives
• KickoffFree Cookout 50 Certificate
• 37 Base Commission
• Pizza PartyRaise the Per Scout Average for
  your unit (must be an increase over 2004 total),
  and Earn Pizza Party for Youth Parents
• Special Mystery Prizes set up at select houses
  throughout the Council Service Area
• Money raised during Show Sell WILL count
  towards all prizes, including Pizza Parties!

30
POPCORN KICKOFF 2005

• Youth Prizes
• Sell 1 ContainerPatch or Pin
• Sell 75 Or MoreTrails End Prize
• Sell 1,500 Or MoreSpecial Trails End Prize
• Sell 2,500 Or MoreEarn Scholarship Money
• Sell 300 or Complete the Sheet by October
  10th, receive a 30 Gift Card in addition to
  Trails End Prizes (one card per Scout)
• Sell 300 or Complete the Sheet by November
  4th, earn a 20 Gift Card

31
POPCORN KICKOFF 2005

• Whats In The
• Sales Kit?

32
POPCORN KICKOFF 2005

• Sales Kit Information
• Fact Sheet with Key Information Dates
• Prize Brochures Take Order Forms
• (Additional Forms Will be Mailed to Scouts)
• Prize Order Form
• Unit Master Record
• Money Collection Envelopes
• Unit Order Settlement Form

33
POPCORN KICKOFF 2005

• Next Steps
• Pick up 50 Gift Certificate on way out
• Someone must sign for certificate!
• Show Sell Orders due this evening!
• Plan your Unit Kickoff
• Remember our 200 Per Scout Goal!

34
POPCORN KICKOFF 2005

• Questions Answers?
• Thank you for your support!