Measures to Influence transport Demand to

1

• Measures to Influence transport Demand to
• Achieve Sustainability
• Project Supported by the
• Intelligent Energy Europe Programme
• Contract Number EIE-05-009

2
OBJECTIVE

• The objective of MIDAS is to encourage transfer
  to less energy intense modes of transport by
  optimising the use of soft measures such as
  information and marketing campaigns, car clubs
  etc.

3
RATIONALE

• A range of barriers exist which hinder the
  successful introduction of soft measures on a
  scale sufficient to make a lasting impact on
  travel behaviour and energy consumption. These
  include
• the need for different organisations with
  different objectives to work together
• lack of awareness amongst stakeholder
  organisations and the general public about
  sustainable mobility issues
• economic and social barriers
• and the long time frame for urban planning.

4
ACTIVITIES

• MIDAS addresses these barriers by means of case
  studies in 6 cities (Liverpool, Aalborg, Cork,
  Clermont Ferrand, Bologna and Suceava) linked to
  the overall urban plan in each city.
• The case studies will be backed up by an
  assessment of their impacts, dissemination
  activities and a training programme.

5
CASE STUDIES ACTIONS

• Core actions include
• A review of city land use and mobility plans and
  the potential contribution of soft measures.
• Development and use of innovative consultation
  approaches with a wide range of stakeholders.
• Implementation of a range of measures to
  encourage the use of walking, cycling and public
  transport

6
EXPECTED RESULTS

• The main outcomes of MIDAS are expected to be
• Policy recommendations regarding the use of soft
  measures
• Assessments of the effect of MIDAS measures on
  public attitudes
• Reductions in traffic levels, energy consumption
  and pollution
• Transfer of knowledge and experience to
  decision-makers in other cities, particularly in
  New Member States

7
THE PROJECT PARTNERS

• Merseytravel (co-ordinator) UK
• Transport Travel Research Ltd UK
• Aalborg Kommune DK
• Nordjyllands Trafikselskab DK
• Cork County Council IE
• SMTC, Clermont Ferrand FR
• ATC, Bologna IT
• Suceava Municipality RO
• POLIS BE

8
PROJECT DATA

• Duration
• 36 months, January 2006 to December 2008
• Total Budget
• 2.245.795 with an EC contribution of 1.099.999
  
• Contact
• Neil Scales
• Merseyside Passenger Transport Authority
  Executive
• neil.scales_at_merseytravel.gov.uk

9
Soft Measures and Associated Measures

• SOFT MEASURES
• Education Awareness
• Participation Consultation
• Information, advice, marketing
• Planning coordination

• ASSOCIATED MEASURES
• Cycling facilities
• Pedestrianisation and walking facilities
• Car-sharing facilities
• Public transport information systems
• Integrated travel services (mobility management
  centres, smartcards, etc.)
• Incentives for alternatives to private cars
• Car pooling / car clubs
• Logistics / freight facilities
• Vehicle technology
• Car parking measures

Mobility Management
10
Education Awareness

• School travel awareness
• Cycle training
• Education campaigns

• Suc
• Liv
• CF

11
Participation Consultation

• Focus groups / steering committees / stakeholder
  workshops
• Public surveys (web-based, leaflets,
  questionnaires, interviews)

• Aal, Bol, Cor, CF, Liv, Suc
• Aal, Bol, Cor

12
Information, advice, marketing

• Direct marketing / individualised marketing
• Promotion activities
• Marketing and awareness campaigns
• Communication tools (guides, leaflets, web tools,
  GPS-tools)
• One-way Information (TV, radio, newspapers, maps,
  folders)
• Public information meetings / exhibitions
• Awareness of sustainable transport issues

• Aal, Liv
• Aal
• Aal, Bol, Cor, CF, Liv, Suc
• Aal, Cor, CF, Liv, Suc
• Aal, Bol, Cor, CF, Liv, Suc
• Cor, CF, Suc
• Bol, CF, Suc

13
Planning coordination

• Travel plans (school, workplace, urban,
  residential)
• Land-use plans (transport integration)
• Transport policies / programmes / plans
• Working with developers

• CF, Liv, Suc
• Liv
• Cor, CF
• Liv

14
PROGRESS TO DATE

• Key achievements of MIDASs 1st Year
• Consultation with stakeholder groups
• Collection of  before  data for evaluation
• Definition of the soft measures to be implemented
  in each city
• Start of marketing and information campaigns to
  raise awareness of the environmental issues
  related mobility.
• A review of city land use and mobility plans
• Dissemination material produced (website, project
  leaflet, logo, first newsletter)

www.midas-eu.com
15
THE NEXT STEPS

• For the period July to December 2007
• 4th Steering Committee meeting Cork, IRE, in
  Oct.
• Analysis and reporting of  before  evaluation
  findings
• Ongoing consultation with stakeholders, and
  ongoing marketing campaigns
• Implementation of measures