Intranets

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Intranets
Marketing Kriss Brauns Lisa DAngelo Lera
Islam Stu Parley Laura Walker
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What is an Intranet??

• Intranet private communication network that uses
  Internet technologies but can only be accessed by
  authorized users
• Ex employees, contractors, etc.
• Intranet Uses
• Communication
• Accessing Data
• Bulletin Boards
• Difference between Internet and Intranet

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Advantages

• Promotes efficiency
• Long-run cost savings
• Ease of use (in theory)
• Allows for greater interaction between employees
  and customers/ other co-workers (knowledge
  sharing)

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Advantages continued

• Facilitates the distribution of electronic
  documents (sales reports, invoices)
• Allows for interactive database queries (from
  other FAGs)
• Facilitates product ordering and promotions

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Disadvantages

• Waste of Employees Time
• Seen as an added expense and therefore not
  maintained or updated frequently
• Insufficient Planning
• Easy to envision and difficult to implement

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Disadvantages continued

• Ignoring the User
• Lack of meaningful services
• Lack of Organization
• Nobody in Charge

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Implementation

• Marketing Influence
• Internal promotion
• "The success of an intranet is about 60 percent
  communication, 40 percent technology."
• Who are the users?
• All FAGs should have access but to what info?
• Simple to facilitate use

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Implementation continued

• Infrastructure plan
• Realistic with Budget
• Staff to update and maintain
• Newest?
• Test a prototype
• Who is using it?
• Being maintained
• Constant Communication
• User input
• Between FAGs

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Under the Hood at Ford

• This auto maker built an intranet to serve 80,
  000 employees and steer the company into the
  future.
• Their goal is, To move to the Ford Intranet as a
  way of doing business!
• Ford is after competitive advantage better
  quality, better speed, better cost.
• Intranet strength is its ability to help users
  gather a wealth of information.
• Fords intranet is ideal for capturing knowledge,
  knowing whos doing what, cutting information,
  and distributing it different ways.

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Ford continued..

• Intranet design simple, uncluttered, reduces
  wasting time
• All home pages use the same basic template with
  the same basic design.
• Safety precautions Fords intranet lives on a
  different server from its external site.
• Training Users were trained within 10 to 15
  minutes.
• Intranet must always serve the companys core
  purpose making and selling cars

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Decision

• Implement an Intranet not only within Marketing
  but also 240co
• Easier/Simpler access to data
• Better communication amongst FAGs
• Lower costs in the long run
• Easier to conduct Marketing research
• Need for promotion