Visa Wave Platform

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Visa Wave Platform

• Craig Glendenning
• Director Chip
• Visa Asia Pacific
• Visa International

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Visa Wave (World-first Pilot in 2004)
Contactless Reader dongle
Visa Wave Combi Card
Standard EMV Terminal
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Security and Convenience with Contactless

• Visa Wave programs launched in several AP markets
• Specially developed for small and medium-sized
  purchases
• Removes the need for physical interaction with
  terminal
• Designed for high volume and fast service
  environments
• A fast and simple way to make payment
• No signature or PIN required
• No need to hand the card to the cashier

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Visa Contactless Extending the Transaction
Profile
Cash/Purse

• Traditional Visa Space

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Visa Contactless One EMV Card,
One EMV Payment Application

• Combi card One chip, with two interfaces
• Just one account for contact chip, contactless
  and magstripe
• One EMV application Visa Smart Debit Credit
  (VSDC)
• Same application for both contact and contactless

Contact Interface
Contactless Antenna
(Single chip VSDC inside)
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Contactless Design Considerations
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Visa Global Contactless Payments Specifications

• Announced on 15 Nov 2005 in Cartes Conference,
  Paris
• Visa contactless programs reach over 3.5 million
  cards from Malaysia, Taiwan, Korea and the US
• Enable global Visa Contactless acceptance
• Support magstripe or EMV chip functionality
• Support all credit, debit and prepaid products
• Allow for backwards compatibility with existing
  contactless programs
• Allow issuers to customize for unique market
  needs

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Five Key Benefit Areas Emerging from Consumer
Research
No signature, avoid counterfeiting
Security
Small Purchases
Convenience
Core Benefits
Small items are faster. There is a sense of
security as there is no need to involve 3rd
parties
love the idea of not taking my purse out.
Speed
Modern
with a (normal) card, you have to wait for the
process, and to sign for it
high-tech and convenient
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Heart of Smart 2005 Consumer Research
Asia Pacific
74
73
70
68
62
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Visa Wave in Malaysia

• Malaysia - leading the world in EMV migration
• Four issuing banks and three acquiring banks
  started implementation
• MBF, UOB(M), Maybank, and EON launched as of Jan
  2006
• One more Wave program to launch in Q1 2006
• 140,000 Wave cards and 2,500 merchants as of Jan
  2006
• Small ticket
• High volume

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Visa Wave in Taiwan Watsons Cobrand

• Launched November 2005
• Cards Issued To Date 58K (March 2006) and
  growing sharply
• 15K being issued per month
• Branch Stores 400
• Contactless Tx Ratio 82

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Visa Wave in Taiwan Costco Cobrand

• China Trust launched the Costco Wave Co-brand
• Launched since Jan 2006
• Over 160,000 cards issued
• 4 stores and 150 readers

13
Visa Wave in Korea

• Tesco Wave program launched with LG Card and LG
  Telecom in Feb 2006
• Contactless readers deployed through 66
  nation-wide Tesco stores
• CGV (multiplex theater chain) Seven-Eleven to
  follow

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Payment Technology Advances
Technology
Mobile
Contactless
EMV Chip
Mag-stripe
Card POS
2-factor Authentication
Verified by Visa
TV
Online Payment
Proximity (RF, NFC)
E-Comm
Remote (SMS)
M- T-Comm
Time
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GlobalPlatform and New Form Factors

• Paves the way for new forms of issuance
• Top 3 form factors from Smart Next Generation
• Mobile Phones
• PDA
• USB

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GP Key Technology

• Multiple GP platforms have been developed which
  meet small and large memory requirements
• GP-S platforms will play a major role in
  addressing the cost considerations for
  contactless
• Global Platform provides the flexibility to meet
  market demands for single application and
  multiple application environments
• The key card platform for delivery of Contactless
  in Asia Pacific is Global Platform

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Thank You