Business Proposal to ETEN

1
Business Proposal to ETEN
2
Our Scopes
Make Fring available EVERYWHERE on all the
Mobile devices
Bring Fring to Chinese Market around the world
with our PARTNERs devices
Make our partners device more valuable with
Fring pre-installed
3
Fring Introduction
4
What is Fring?

• fring is a free mobile VoIP application that
  utilizes free WiFi or your mobile internet data
  plan to make free mobile internet calls and live
  chat (IM) to other fringsters and PC-based
  services including Skype, Google Talk, ICQ,
  MSN Messenger, Twitter, AIM Yahoo!

5
How Fring Works?
6
Fring Connection Manager

• 3G Connection
• Minimum bandwidth required
• WiFi Connection
• Supporting WispR
• Pre-Configuration Avaliable
• Auto Roaming
• Setup priority to roam in between networks

7
Fring Applications
8
Advantage

• Join Easy

9
Advantage

• Support multi platform of headset, connect via
  WiFi and 3G

10
Major Features
11
Major Features
Voice, Presence, and IM Integration
Free Calls and Live Chat
Auto Roaming between WiFi and 3G network
Easy to make VoIP (SkypeOut or SIP) Calls
Support the most of handsets
Join Easy Use Easy
12
Making calls to Landline or Mobile phones with
Skype, SIP, or GSM
Show Friends Status from MSN, Skype, YM and others
Receiving calls from other Mobile Phone or Skype,
MSN and so on.
Easy Wireless network setup and Auto Roaming
between WiFi and 3G
Support MP3 ring tone
Using FREE IM instead of expensive SMS
13
Business Models with ETEN
14
Chart for Fring, Pico and others
For manufacturers, Pico will provide them a Total
Solution Package based on Fring software. Our
solution is not only another IM software but also
a Ready to Call VoIP phone to increase the
VALUE of their product.
www.fring.com.tw
15
Chart for Fring, Pico and others
For ITSPs, Pico will extend their subscriber
populations onto Fring network. And Pico will get
free promotion-free-minutes from ITSP in return
www.fring.com.tw
16
Chart for Fring, Pico and others
For other ITSPs who lack of mobile clients, Fring
could license software to them with C0-Brands or
Private Label methods
www.fring.com.tw
17
Marketing Plans with Partner
18
Target End-Users
19
Target End-Users
Our target subscribers are the ones who like to
try the new stuff, and new IT gadget. As well as
using Internet as their major communication
media, and the way to make new friends
The opinions and feedbacks from the Target subs
will substantially influence Potential Subs
Target Subs
Potential Subs
Just Looking

• Wants the latest Mobile Phone
• Need Internet Access all the time
• Good Knowledge on IT
• Males, and Youngsters

• Need Internet at least every other day
• General knowledge on IT
• Females, White-Collar

• Have access to Internet once a week or less

20
Target End-Users
Potential Subs
Just Looking
Target Subs

• Goal
• Enhance Royalty
• Via
• Brand Information
• User Experience
• Customer Support
• Personalized DB

• Goal
• Increase the Brand Value of Fring
• Via
• Trail Sites in Retailed Store
• Offer On-Line supports

• Methods
• Trial Sites in Retailed StorePromotion Day
  Promotion Station
• Increase the Visibility on Medias
• Letting people know the Principle of Fring
• Always Connected,Simple?Easy?Fun

21
Marketing Cycle
22
Marketing Plan
Easy to use
Replace SMS
Attractive to User
Latest Mobile Phone Support
Integrated multiple IM platforms
Frings Slogan
Always Connected
Communicate our Principle
Simple?Easy?Fun
23
Marketing Strategy
Experience
Amplification
Invitation
Exposure
Share
Centralize
Experience
Brand
Extend
Usage
Increase numbers of subscribers with good user
experience and visibility from Medias plus
Hardware Bundles.
Attract people to try Fring via Retail Stores or
Internet
Increase the Visibility of Fring on Media to
enhance peoples interests and confidence
24
Marketing Strategy
Fring Promotion Day
Fring Promotion Station
Fring Bundle Program
Visibility to Medias
Download Station
OEM Bundle
User Experience
Free VoIP trial
S/W Bundle
Presenting mobile devices
Promotion Station to Market
VoIP Bundle
WISP Bundle
Presenting on Medias
25
Thank You!