Prsentation PowerPoint

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PAN EUROPEAN CINEMA
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Screenvision EuropeWho we are

• Screenvision is a 50/50 joint venture between ITV
  and Thomson
• Operates in the US, France, Spain, Belgium,
  Portugal, Netherlands, Denmark, Czech Republic
  and Slovakia
• Carlton Screen Advertising (CSA), wholly owned by
  ITV, operates in the UK and Ireland

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Screenvision EuropeAn unparalleled network

• 12 European countries
• 12 600 screens
• 565 million admissions in 2006
• In the USA close to 15 000 screens

Screenvision Network Paris Brussels Amsterdam Madr
id Lisbon Prague Bratislava Copenhagen London
Dublin (CSA) Berlin (Werbeweischer) Roma (Opus)
A unique combination of local expertise and
international coordination!
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Screenvision NetworkExtension with partnerships

• To address the requests of some advertisers and
  media agencies, Screenvision has developed
  specific partnerships with a number of cinema
  sales houses throughout Europe
• Germany
• Italy
• Russia
• Poland

• Austria
• Switzerland
• Hungary

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European Cinema A very dynamic Market

• There are over 34,000 cinema screens across
  Europe
• An increasing number of these are Multiplex
  Screens (57 vs 2000)
• 48 of total screens
• 55 of the total admissions
• There are over 1 billion annual cinema admissions
  in Europe
• 31 of admissions in the last 10 years
• 4.3 in 2006 vs 2005

Source Screen Digest
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Our Customers

• Top Categories
• Automotive Toyota, Honda, Volkswagen
• Telecom Sky, Orange, Nokia
• Finance Societe Generale
• Beverage Jack Daniels,Martini/Bacardi,
  Pepsico
• Cosmetics Lynx/Axe, Kenzo
• Computers Microsoft, Apple

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Pan-European Campaign Examples

• Armani 30
• 6 Countries France, Spain, UK, Germany, Italy
  USA
• April in Europe / MayJune 06 in USA
• 4 weeks
• 2 245 screens
• 14 986 532 Admissions
• Toyota F1 60
• 5 countries France, UK, Spain, Germany
• July/August, Sept
• 4 weeks
• 1 368 screens

Click on the picture
Click on the picture
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2006 latest European Campaigns

• Rossignol 60
• 7 Countries France, Spain, UK, Germany, Italy,
  Switzerland and Austria
• November 2006
• 3/4 weeks
• 4.1 million admissions
• Dolce Gabbana Watches 30
• 5 countries USA, France, UK, Spain, Germany
• November/December 2006
• 4 weeks
• 14 million admissions
• All Production done by SVE

Click below the picture
Click below the picture
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Off-Screen SolutionsIncrease Visibility
Germany Pop-Corn Box

• Spain
• Customized Pop-Corn Box
• Customized Headrests

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Off-Screen Solutions Experience
Demonstrate/make a buzz

France
Spain
Germany
Denmark
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Screenvision Offerings
The One-stop-shop for Screen Advertising in
Europe The European interface with a single
point of contact is key in our value proposition
to you.

• Pan-European Research
• A perfect knowledge of the European market
• Pre Post-Test to evaluate the effectiveness of
  your cinema campaigns
• Cinema Planning
• A tailor-made cinema campaign from local,
  multi-local, regional to pan-European campaign
• Ready-to-Buy Sales Packages to facilitate access
  to the media
• Integrated Production Service
• The whole production process can be managed,
  offering you the best of sound image quality at
  an optimized price. 

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European Cinema MarketAdmissions - 2006
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- 4
7
-3
0
6
12
8
4
4
20
5
Source Screenvision 2006
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European Cinema MarketScreens - 2006
Source Screenvision 2006
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PURE FOCUS

• A True European Audience
• A True pan-European profile
• Similarities between European Heavy Cinemagoers
• A similar way of life whatever the age
• Even though Youths form a large part of the Heavy
  Cinemagoer population, there is a large
  proportion of 35 y.o. Heavy Cinemagoers, which
  is characterised with same traits.
• A Targeted, Hard-to-reach Audience
• Young
• Single
• Less than 35 75, index 131 vs European
  population
• More than 35 15, index 179
• High Level of Education
• lt 35 48, index 130
• gt 35 28, index 242
• Affluent

Age Structure
Index 77
Index 113
Index 121
Index 139
Source TGI Europa 2006 55,891 respondents - 4
countries UK,F, S,G
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CONTACT

• Screenvision Europe
• Carlton Screen Advertising
• 12 Golden Square
• London W1F 9JE
• Nathalie Mangin
• Pan European Sales Manager
• nathalie.mangin_at_carltonscreen.com
• Tel [phone]
• www.screenvisioneurope.com