PowerPointPrsentation

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Consultancy e-Business ..... a Technology
Foresight
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Consultancy e-Business
Contents

• Methodology
• Definitions
• Consulting company
• Actual environment
• Future vision
• Conclusion
• Opportunities
• Threats

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Consultancy e-Business
Methodology

• Information needs
• State of the art
• Key players
• Future vision
• Opportunities and
• threads

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Consultancy e-Business
Definitions

• Technology Foresight (TF)
• Core aims of TF
• Electronic Business
• Electronic Commerce
• eCommerce Applications
• eStrategy

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Consultancy e-Business
E-Business
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Consultancy e-Business
Steps to go into e-Business

• Establishment of a Web presence that represents
  the company
• Enable a business function through the Web
• Tying a business function to the Web as the
  primary mechanism of conducting daily business
• To have most mission-critical applications
  completely available via the Web without an
  alternate means to conduct business

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Consultancy e-Business
The Process of Consulting

• Process
• transfer function
• initiate changes
• start, direct and
• sustain communication
• training managers
• moderating

• Content
• knowledge
• theories
• RD
• interactions

• Organisation
• strategies
• knowledgemanagement
• personnelmanagement
• information and
• communication flow
• structure and culture

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The Process of Consulting
Interactions
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The Process of Consulting
Phases
1. Advertising 2. Contact-phase 3. Offer-phase 4.
Contract-phase 5. Work-phase 6. Hand
over-phase 7. After-sales
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The Process of Consulting
Service Areas

• Business Consulting
• Technology Business Solutions
• Corporate Finance Strategy
• Global New Economy
• Growth Business Building
• Innovation and Technology Management
• Marketing
• Operational Effectiveness
• Organization
• Strategy
• Management Consulting
• Environment Risk Consulting
• Incubation Services

• Port Transport Consulting
• Global Location Strategies
• Regional Development Strategies
• Corporate Real Estate Services
• E-Commerce Strategy
• Customers
• Supply Chain Management
• Organizational Change Management
• Mergers Acquisitions
• Private Equity
• Branding
• Corporate Development

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The Process of Consulting
Service Areas

• Energy
• Globalization
• Health care
• Industrial Goods
• Information Technology
• Pricing
• Communications

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The Process of Consulting
Service Activities

• Definining
• Analysing
• Designing
• Training
• E-Learning
• Teaching
• Informing
• Advising
• Implementing
• Evaluating
• Changing
• Adapting
• Restructuring
• Intermediating

• Regenerating
• Transferring
• Controlling
• Managing
• Innovating
• Revolutioning
• Optimizing
• Researching
• Auditing
• Improving
• Communicating
• Moderating
• Developing
• Organizing

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The Process of Consulting
Application of IT-Technologies (present)

• Marketing function
• Information about the company (communication)
• Web Sites
• Virtual Tours
• Real time demonstrations (promotion)
• enable existing and potential clients to
  understand
• and see for themselves - the growing
  importance of any topic
• Product development function
• Interaction with customers, partners,
  institutions
• Teleworking
• E-mail ,Shared Applications, Cooperative
  Hypertext, Videoconferencing

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The Process of Consulting
Application of IT-Technologies (present)

• Customer Service function
• Information about interesting topics for the
  customers
• News (company, interesting topics for customers)
• papers with hot themes ? e.g.Technology
  Forecasts
• venture capital
• e-business
• Case studies
• Solutions Portfolio
• Census of Manufacturers
• Powerful Links
• FAQ
• Hot Trends, Expert Predictions

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The Process of Consulting
Application of IT-Technologies (present)

• Customer Service function
• Interaction with the customer
• Secure Reports ? Login, password
• Information about results of projects ? Login,
  password
• Downloads of desired information
• Industry solution center
• Orders of Reports online
• Teaching
• Virtual Tours
• Project Zones

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The Process of Consulting
Application of IT-Technologies (present)

• RD function
• Surveys
• Discussions
• Ideas / Future Zone
• Technology Forecast
• Center for Performance Improvemen
• Learning and Knowledge Transfer
• Technology Enablers
• Center for Strategic Technology Research
• Research
• Newsletters
• Brainstorming Sessions

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Consultancy e-Business
e-Business Environment
Legal Aspects
Technology
Key Players
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e-Business Environment
Key Players

• Suppliers
• Software and hardware providers
• Internet providers
• e-business consulting firms
• N of firms consulted 26

• Competitors
• TIM Consulting firms
• Marketing consulting firms
• Engineering consulting firms
• N of firms consulted 22

Customers
RD Institutes
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Number of Web Users World-wideby Region
(1998-2002)
Source International Data Coorporation Mar. 1999
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Internet Commerce spending World Wide, by Region
(1998-2002)
Source International Data Coorporation Mar. 1999
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Worldwide Handset Sales, by Region in
Millions(1999-2004)
Source Cahners In Stat Group May 2000
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e-Business Environment
Legal Aspects

• General considerations
• Regulation - WWW philosophy
• Legal Gap Jurisprudence
• Arbitration - Global Infringements
• Technology Lead Time
• Cyberliability
• Contract validity - eInsurance
• Service Fall

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Legal Aspects
Intelectual Property claims

• Which data is protected?
• Domain name disputes
• Usage of frames

? Data Control in Internet

• Information and Communication Law

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Legal Aspects
Taxation

• e-Taxation
• Recent developments
• OECD
• USA
• Gearmany, Spain, Canada

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e-Business Environment
Existing Technologies
a software tool that allows a customer to define
a product that meets given needs and whose
features and options can be combined to work
together (e.g., networking and telecommunications
equipment)
Web commerce server
a software package for tailoring a presentation
to an individual customer or group of customers
based on profile information, demographics, or
prior transactions
"Shopping cart"
which holds a record of the selections a buyer is
considering for purchase until the buyer is
finished "browsing" and is ready to make a
purchase
a content management system for presenting
customers with information about goods and
services offered for sale, bid, or auction
E-Business catalog
a specialized Web server that includes at least
basic e-business functionality
Configuration
Personalization engine
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e-Business Environment
Existing Technologies

• e-business extensions to enterprise resource
  planning (ERP) systems
• electronic data interchange (EDI), which refers
  to the exchange of electronic business documents
• enterprise application integration (EAI)
  technologies

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e-Business Environment
Existing Technologies

• Key requirements for payment
• Authorization
• Authentication
• Nonrepudiation
• Data integrity
• Privacy
• Web payments rely on Secure Sockets Layer (SSL)
• Another technology is the
• Secure Electronic Transactions (SET)

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e-Business Environment
Existing Technologies

• browsing and downloading - methods for navigating
  and obtaining information from Web sites (html,
  xml, ftp)
• e-business applications servers - products that
  enhance the basic server functionality with
  special-purpose features for handling
  transactional applications
• security technologies - products to protect
  consumer privacy, authenticate the origin of
  transactions, and guarantee data integrity during
  transactions. (pgp, ftp, firewall)

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Existing Technologies
Communication
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Existing Technologies
Representation
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Existing Technologies
E-Commerce
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Existing Technologies
Degree of Customization

• complete custom development
• basic web platform
• e-commerce server platform
• e-business packaged application
• outsourcing

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Future Vision
IT Technology - impact of society

• Origin of a two classes society e-society
• referring the correct information - information
  Broker
• Time will become an important success and cost
  factor
• Tele-working ? making a local free operating
  possible
• hectic many things are done at the same time
• Personal computers and television sets will merge
  - new Interfaces will be characterised
• Non-standard life is important and mobility
  desired to many
• A modem with info- box belongs in the future to
  the auto basic equipment.
• Television and internet will merge it will be
  possible to select from a database the contents
  to be watched

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Future Vision
E-Business trends

• e-business is the primary driver for business
  change for the foreseeable future
• Customer relationship management (CRM) is the
  core activity of e-business
• the goal is to market and to sell one-to-one and
  to enhance the user experience so the customer
  returns to the merchants Web site
• new online intermediaries will proliferate
• managing information as opposed to managing
  inventory
• Cases in point include Web auctions, mort-gage
  and loan brokering, automobile sales, and
  industry-specific portals

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Future Vision
Technology Megatrends

• Miniaturisation
• Digitalisation
• Any to Any connection
• computer processing Power
• Easy to use
• Wireless
• broad band
• System-integration

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Future Vision
Technology in the next 1 to 3 years..

• XML is aiming to become the Esperanto of data
  exchange
• host of technologies and techniques to help
  organizations maintain a balance between customer
  knowledge and customer privacy
• Operating systems will matter less than
  standards, most of the intelligence will lie on
  the network
• Portable computing environments
• Microbrowsers
• Embedded computers
• Wireless Business
• m-Business

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Technology in the next 1 to 3 years..
E-business platforms and applications

• links to real-time inventory systems
• applications to better manage customer
  relationships and data
• special-purpose technology available today to
  implement negotiated and auction
• integration video with call centres
• interactive communications with customers via a
  variety of mechanisms, including e-mail, voice,
  and video conferencing m-Business
• Vertical online community will flourish
• XML

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Technology in the next 1 to 3 years..
Integration with Enterprise Systems

• e-business extensions to enterprise resource
  planning (ERP) systems
• EDI via the Internet, a lower-cost network
• replacement of VAN (value-added networks)
  ?secure virtual private networks (private tunnels
  over the Internet)
• EAI software represents a new approach to
  middleware, the software that helps to integrate
  applications
• Payment-card transactions, ones using credit or
  debit cards, will remain the dominant payment
  type
• SSL will remain

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Technology in the next 1 to 3 years..
Integration with Enterprise Systems

• Fraud detection techniques, like requiring
  consumers to provide additional passwords or
  digital signatures, rather than shifting to new
  transaction protocols
• Electronic bill presentment coupled with direct
  debit will be used instead of payment via credit
  cards for online purchases in Europe
• Trusted third party certification services
  (known as Certificate Authorities) will emerge
  around the world to meet the authorization
  requirements.

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Technology in the next 1 to 3 years..
E-Business Infrastructure

• IP Multicasting ? IP6
• Tradeoff between security, functionality, and
  privacy
• Software manufacturers will like to identify the
  people using their products and visiting their
  Web sites to further leverage consumer
  information for selling purposes

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Technology in less than 10 years..
E-Business Infrastructure

• Semiconductors ? Development of more powerful
  Chips (256 MB, 1GB, 4GB) barriers? financial,
  not technological
• Microprocessors ? portable devices with the power
  of actual PC
• Memory capacity ?Memory/cm2 increases 60 per
  year ? cheaper electronic media than paper
• Band wide? grow
• Display ? LSD

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Consultancy e-Business
Opportunities Threats
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Opportunities Threats
Product Development

• Informing
• Table devices digital ink and paper
  Specialised and customised information
• Advising
• Unconditional consulting and advice - virtual
  collaboration
• Training
• Speech recognition and machine translation
  technology
• Share of information

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Opportunities Threats
Supply Chain Management

• Forecasting / planning
• Opportunities
• collect and evaluate data from customers
• with special virtual platforms and branch
  specific groups we could absorb special knowledge
  in sense of lead users
• discovered information - inflow of our
  knowledge management
• statistic and qualitative evaluation of customer
  and expert data from the e-contacts we would get
  prognosis and trends for a better forecast and
  planning of our resources
• Threats
• to collect customer data is also a problem of
  privacy of the customers

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Opportunities Threats
Supply Chain Management

• Production and logistic planning / scheduling
• Opportunities
• databases for knowledge-management
• every time and everywhere we would have access to
  our databases and could give input and get output
  
• provide and distribute - real-time to our
  customers
• with the integrative power of XML we could have
  access to most types of data (scheduling,
  resource planning, text documents, tables, and
  other file-types)
• the selection of consultants and teams for
  special missions will be much more easier with
  the documented knowledge of our freelancers and
  employees
• Threats
• the digital availability of knowledge and data
  will have a risk of knowledge piracy
• a disruption of our digital planning and
  knowledge system can kill our working-base

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Opportunities Threats
Marketing

• Opportunities
• Representation on eMedia is and will be extremely
  important -gt frequently updates
• Virtual meetings eMeetings
• Threats

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Opportunities Threats
E-Commerce

• Opportunities
• provide informative customer-relevant
  information
• reports
• publications
• own business-journal with actual topics
• periodical
• to read online or for download
• improved services
• possibility of choosing only interesting parts of
  informations/reports (according to table of
  contents)
• online-shopping and easy payment
• easy exchange of documents

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Opportunities Threats
E-Commerce

• Opportunities
• offer seminars with different contents
• actual and clients-orientated
• improve knowledge and abilities
• different forms of payment
• by cheque
• electronic
• open accounts
• get a strong relationship with clients

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Opportunities Threats
E-Commerce

• Opportunities
• a global, real-time auction of information and
  solutions
• offering virtually Seminars
• possibility to arrange seminars by module systems
• XML, a standard for a data description language
  can be used to exchange data between different
  e-commerce applications

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Opportunities Threats
Customer Service

• Opportunities
• Information brokerage
• Faster solution delivery
• Work close to or with the client
• Information transmission to wireless electronic
  devices mobile-phone, car, palm, etc
• Consulting Cable Network
• Anonym experiments

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Opportunities Threats
Customer Service

• Opportunities
• Personalisation ? My ..
• Contact to my partners, headers with my
  information needs, customer profiles, my
  consulting firm space
• My competence-site ? infos about my competitors,
  partners, suppliers, environment, technologies,
  etc

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Opportunities Threats
Customer Service

• Opportunities
• Permanent communication always present
• Mentor, Master, Guide
• e-teaching
• Administration of vertical online communities
• CRM through internet
• e-consulting
• Self-service access of information online
  library ? rights to read, rights to download
  (club membership)

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Opportunities Threats
Customer Service

• Threats
• Customer loyality
• Invasion of the real space by the virtual space
• Communities of Experts
• Napsterization of the consulting activity
• Better information flow in the client company
• Cooperation between different companies
• No need of consultancy company