The Creative Thinking Process

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The Creative Thinking Process
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Creative Thinking
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How Creative Are You ??
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Exercise

• Assume that a steel pipe is imbedded in the
  concrete floor of a bare room as shown on the
  next slide. The inside diameter of the steel
  pipe is .06 larger than the diameter of a
  ping-pong ball (1.50) which is resting gently at
  the bottom of the pipe. You are one of a group
  of six people in the room along with the
  following objects
• 100 of clothesline a light bulb
• a file a carpenters hammer
• a wire coat hanger a chisel
• a monkey wrench a box of Wheaties

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Creative Thinking

• Defined
• The Components of Creativity
• The Creative Thinking Process
• Promoting Creativity in Organizations
• Innovation Defined
• The Process of Innovation

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Creative Thinking. . .

• . . . the process by which ______________________
  produce ______________ ________.

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Components of Creativity

• Skills in the task domain
• Skills in creative thinking

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Skills in Creative Thinking

• Divergent thinking
• Understanding complexities
• Open options, avoid premature judgments
• Creativity heuristics
• Productive forgetting

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Components of Creativity

• Skills in the task domain
• Skills in creative thinking
• Intrinsic motivation

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The Creative Thinking Process
IDEA ____________
IMPLEMENTATION
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• Ready,
• Fire
• Aim!

Thinking
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IDEA GENERATION

• A __________________________ prompts an idea that
  may be an unique solution.

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Meet Art Fry

• Choir member, 3M employee
• In 1974 , Art had a problem
• The solution came from the 3M product failure-
• Post-it Notes were born!!

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Corning Glass Works Military Products Division

• Changing the Very Nature of Cookware.

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Ceramic for Nose Cones
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• Art Fry at 3M and Corning Glass Works Had One
  Major Thing in Common...

...They Did Not Accept the Paradigm,
They Were Paradigm Pioneers.
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IDEA GENERATION
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Beware of Killer Phrases

• yes, but
• We tried that before.
• Thats irrelevant
• We havent got the manpower.
• Dont rock the boat!

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Beware of Killer Phrases(cont)

• Great idea, but not for us.
• People dont want change.
• Thats NOT in your job description.
• Weve done all right so far.
• Thats not my job

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Leonardo DaVinci- 1452-1519

• Flying machine
• Parachute
• The sun
• Movable bridge
• Construction crane
• Human anatomy

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20th CenturyMasters of Discovery

• Bicycle makers- Orville Wilbur Wright

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20th CenturyMasters of Discovery

• Nuclear chemist-Dr. Marie Curie

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20th CenturyMasters of Discovery

• Industrial chemists Leo Baekeland
• Wallace Corothers

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20th CenturyMasters of Discovery

• Idaho farm boy - Philo T. Farnsworth

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20th CenturyMasters of Discovery

• Tweedy
• astronomer - Edwin Hubble

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20th CenturyMasters of Discovery

• Accidental hero- Alexander Fleming

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20th CenturyMasters of Discovery

• Transfusion pioneer-Dr. Charles Drew

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20th CenturyMasters of Discovery

• Physicists - J. R. Oppenheimer Edward Teller

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20th CenturyMasters of Discovery

• Programs COBOL- Adm. Grace Hopper

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20th CenturyMasters of Discovery

• A calculating man- John Von Neumann

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Tips for Idea Generation

• Play a different role (lateral thinking).
• Randomly pick something compare it with
  your problem.
• Imagine you have a __________.

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Think Positively
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Idea Generation (cont)

• Think____________.
• Challenge assumptions.
• Be _____________.
• Capture and interpret dreams.

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Idea Generation (cont)

• Use metaphors and similes
• Cueing with __________.

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Trigger Words

• Roll
• Reconstitute
• Float
• Propel
• Lift
• Swing

• Drag
• Fly
• Pull
• Shove
• Push
• Skid

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Idea Generation (cont)

• Use metaphors and similes
• Cueing with trigger words.
• Cueing with __________?

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What-if

• . ..different purpose
• .. .bigger, faster, hotter
• . . .smaller, slower, colder
• .. .replaced by something
• .. .used somewhere else
• rearranged to work differrently
• eliminated or combined

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Idea Generation (cont)

• Use metaphors and similes
• Cueing with trigger words.
• Cueing with what-ifs?
• Cueing with __________.

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IDEA GENERATION

• The idea is mulled over, considered, and often
  reformulated

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Incubation - Post-Its

• Prototype, 1.5 years
• In house trial
• A HIT
• Test marketing
• FAILED

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Incubation - Post-Its

• Marketing test was mulled over,
• Considered
• Changed
• Testing redone

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• And the rest is History
• In 1983 Post-IT notes grossed 45 million for
  3M

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IDEA GENERATION
IMPLEMENTATION
This idea takes form, and the innovator takes
positive action to _______________, __________,
or _________.
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Promoting Creativity

• Training people to be creative

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Training

• Encourage openness to new ideas
• Understand the problem
• Understand the tools

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Brainwriting

• The Nominal Group Technique
• The Delphi Technique

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Nominal Group Technique

• Individuals develop ________

Ideas are ___________________
Discussion, clarification, evaluation
Individuals _______________ ideas
Polling results in preferences
Decision or choice is made
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Delphi Technique

• Topic defined for participants

• Round 1
• Delphi participants _____________

Responses collected complied all returned to
each participants
Round 2 Delphi participants surveyed
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Delphi Technique

• Repeat collection distribution

• Repeat rounds as needed for _______________

Final compilation with consensus
Respondents usually informed,with
_________________ if needed
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Role Play. . .

• . . . is a team approach to problem solving
  whereby all team members __________ the
  ________ and/or _____________ of functional
  group members. This process can create a
  manageable method to catch mistakes early.

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Storyboarding. . .

• . . . a _________________ of the steps needed
  to bring an idea to fruition. An effective
  presentation tool, it enables your audience to
  see your vision in an organized and logical
  progression

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Organizing the Research Paper

• Topic selection
• Length
• Structure/organization
• Time frame
• Individual vs. Group
• Illustrations
• Requirements
• Research
• Skills

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Requirements
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Research
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Topic Selection
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Structure/organization
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Time frame
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Skills
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Individual vs. Group
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Length
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Illustrations
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Promoting Creativity

• Training people to be creative
• Developing creative work environments

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Creative Work Environments

• Provide autonomy
• Allow cross-pollination
• Make jobs intrinsically interesting
• Set creativity goals
• Provide top level support
• Have fun!
• Promote diversity

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Innovation is. . .

• . . . the successful ______________ of _______
  ____ within an organization.

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The Process of Innovation
Stage 5 Assessing the Outcome
Stage 2 Setting the _______
Stage 3 Producing the _________
Stage 4 ________ Implementing the Ideas
Stage 1 Setting the _______