Earn more for your lambs

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• Cutting the Carcass Differently
• Mike Whittemore, Retail Project Manager

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Agenda

• Current climate
• Make more of lamb
• TNS statistics
• Costing examples

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Current Economic Climate

• Dominos Pizza profits are up 25
• Computer game sales are up 20
• Sales of sewing machines at Argos are up 500
• Lunchbox sales are up 68
• Sales of turnips are up by 75 at Tesco
• The tooth fairy is leaving 30 less

Source British Business Survey 2008
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Make More of Lamb

• Adopt different method of preparing for sale
• Market cuts in an innovative/modern style
• Change consumers perception of lamb
• Poor value for money
• Plate waste/fat levels
• Adding value Lamb shoulder as our hero
• Offering solutions for the whole carcass

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TNS Lamb Data

• 52 week Yr on Yr Change to 25th May 2009
• Total spend 4
• Volume -5
• Average price per kg 10
• Penetration -2
• Average weight of purchase -4
• Lamb mince 13.3 Lamb stewing 12.4 (vol)
• Lamb shoulder -19.4 (vol)

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Traditional Butchery Method Values (wholesale and
retail) based upon March 09 prices Delivers 32
gross margin 42 gross margin value Does not
factor in fixed/variable cost labour etc For
guidance only
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Alternative Butchery Method Values (wholesale
and retail) based upon March 09 prices Delivers
39 gross margin 57 gross margin value Does not
factor in fixed/variable cost labour etc For
guidance only
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