Achieving Takeup with Online School Admissions

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Achieving Take-up with Online School Admissions

• Amanda Derrick - Programme Manager
• Carl Flaxman - London eAdmissions
• 5th April 2006

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Why online school admissions?

• ODPM local eGovernment strategy
• Priority Service Outcome for Schools-
• Required R1 Online facilities to be available
  to allow parents/carers to apply online for
  school places for children for the 2007 school
  year
• Good G1 Development of an Admissions Portal
  and/or e-enabled telephone contact centre to
  assist parents/carers and children in their
  choice of, and application to local schools
• Excellent E1 - Agreed targets for take-up of
  online school admissions
• 5 - 10 first year
• 10 - 20 second year
• Responding to the needs of an online society

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What are the benefits for local authorities?

• Business transformation
• Delivering a service focussed on the citizen
• Achieving take-up targets
• Increasing take-up of other online services
• Working with internal and external stakeholders

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How is the National Project supporting local
authorities?

• Providing solutions to overcome barriers to
  take-up
• Supporting local marketing initiatives and
  campaigns
• Building awareness to improve take-up
• Monitoring implementation issues and risks
• Coordinating supplier delivery
• Addressing Admissions business challenges

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eAdmissions products

• Minimum Feature List
• Addressing the issues
• Legal Compliance Guide
• Independent Supplier Review
• Usability Studies
• Test Scripts
• Proof of Residency
• Steps to Success
• Marketing Support Pack

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Hertfordshire take-up 2001 to 2005
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Bristol Take-up 2003 to 2005
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London

• Implementation eAdmissions in London
• Carl Flaxman
• Programme Manager

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Briefing - objectives

• To provide a background to London eAdmissions
• To demonstrate the benefits of delivering the
  service via a joined up shared service
  environment
• To share some ideas on support and sustainability

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Establishing the programme
ODPM Local eGovernment Programme
eAdmissions National Project
London eAdmissions Sub-Programme
Pan London School Admissions
London eAdmissions Feasibility Study Business Case
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Pan London coordinated admissions - outcomes

• Excellent example of Pan London collaboration
• 33 Boroughs
• 7 Neighbouring Council Authorities
• More children placed with preferred school
  earlier
• 40 less with no offer
• No of appeals reduced (no hard evidence to date)
• Exceeded legislations and Code of Practice
• Contributed towards ODPMs Priority Outcomes and
  PSA Targets
• Supports Gershon efficiency agenda
• Significant procurements savings

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London eAdmissions challenge
Arete
Meeting the Priority Service Outcome for Schools
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The solution
!! A SHARED SERVICE !!
My Borough Admissions Office
x 33
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London eAdmissions - benefits

• All of the eAdmissions benefits
• Plus
• Significant cost savings at least half the
  software cost 0.5million
• Single common interface for all London residents
• Enhances coordinated admissions process in London
• Provides a solid platform for future development
  in this business area

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Some unexpected benefits

• Improved collaboration between Boroughs
• Opportunity to coordinate primary admissions
  across the capital
• Catalyst for reviewing proof of residency
  requirements for school admissions
• Opportunity to explore potential for 14-19
  prospectus online
• Development of a re-useable support and
  sustainability model
• Implementation of a significant shared service
  and supports Transformational Government agenda

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Support sustainability
Individual LAs (Accountable)
Strategy and Standards DfES
Direction Setting
Commissions
London Grid for Learning
Direction Guidance Approval Reporting
Direction Guidance Reporting
Pan London Admissions Sponsor
ALCEO (Pan London Admissions)
Executive Board
Service Management
Performance Management
Operations
Leadership Direction Guidance Approval Reporting
For other elements of Admissions
Support Service
LIAAG (Pan London Admissions)
LIAAG Lead (Change Manager)
Direction Guidance Agreement Reporting
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London key issues

• Delivery of eAdmissions requirements through a
  single shared service platform
• Agenda set by the eAdmissions National Project
• Opportunity to deliver the expected eAdmissions
  benefits
• Additional shared service benefits
• Development of sustainable support model

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Summary

• eAdmissions - supporting local authorities to
• Provide a service based on the needs of the
  citizens
• Realise the benefits of shared services
• Deliver eGovernment requirements
• Achieve online take-up targets

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What the parents say
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Need more information?

• www.eadmissions.org
• Visit us on our stand
• in the National Projects Village