Ostindiefararen

1
The East-Indiaman Götheborg
2
Vision

• A unique cultural project with
• great commercial opportunities
• A flagship for Swedish
• culture, trade industry

3
Business Idea

• To build an East-Indiaman that will sail for
  Sweden round the world
• To raise an interest for international trade and
  industry
• During stop in port function as a bridge between
  countries companies and to promote new business
  relations

4
Goal

• To present trade and industry
• an attractive platform for marketing and create a
  highly
• valued tourist attraction

5
Number of visitors
Numbers of visitors
6
Annual income 19942003
Milj SEK
7
Press statistics (in Sweden)
Number
8
Articles in foreign papers
9
Great interest in China

• Museum about the East India Company
• Opened in Guangzhou (Canton) October
  2002
• SOIC delegation to China October 2002
• Heavily covered by Chinese media
  TV-broadcasting and articles
• (Shanghai News, China Morning Post, Hong Kong
  Morning Post etc)
• TV-production (3 x 20 min)
• Exposed to app. 90 million viewers (April
  June 2003, five reruns)
• TV-broadcasting live from the ship launching, 6th
  of June 2003
• Guangzhou TV sending live from Gothenburg,
  exposed to appr. 350 million viewers
• World Expo in Shanghai 2010
• Request that the ship will take part

10
Outbound voyage
11
Homeward voyage
12
Swedish Embassy in Beijing

• The voyage of East-Indiaman to China is by the
  embassy rated as one of the most important
  promotion project during the next three years.
• The Embassy therefore intend to put much effort
  into making an active media strategy and work
  for the project to receive as much attention as
  possible.

13
(No Transcript)
14
(No Transcript)
15
Stamps featuring the East-indiaman was published
4th of October 2003
16
These are already onboard

• Official patron
• HRM Carl XVI Gustaf
• Main sponsors
• Göteborgs-Posten, Port of Göteborg
• Stena Line FöreningsSparbanken
• 130 sponsors contributors
• The Swedish Club, Gard Services, Swedish Trade
  Council, Electrolux, VOLVO Penta, Skanska, Rolls
  Royce, Bahco, Kongsberg, SKF etc.
• EU project Target 3

17
Welcome onboard!

18
Contact information

• The Swedish East India Company
• Terra Nova, Eriksberg
• SE-417 64 Gothenburg
• SWEDEN
• Telephone [phone]
• Fax [phone]
• E-mail info_at_soic.se
• www.soic.se