PreMaster

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• Pre-Master
• Communication

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Introduction

• Just a smaal intro-game
• Ill tell you who I am I ask you a question
• You have to answer me without using a single word
• Later on, you ask a question yourself

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C-md

• Communication MultimediaDesign is an academic
  bachelor and master course of the Katholieke
  Hogeschool Limburg (Associatie Katholieke
  Universiteit Leuven)
• initial aim was to offer multimedia solutions for
  SMEs
• C-md professionals
• Hub managers in MultiM-environments
• jointly developed by the Khlim, the Hogeschool
  Zuyd, the Fachhochschule Aachen

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C-md

• Six dominant features
• humanity driven course
• conceptualise original new media solutions
• research-based
• From a pedagogical point of view our course is
  student based offering them as many options as
  possible.
• Our students and alumni belong to a learning
  community
• strong international orientation

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C-md

• on, behind, in, through
• BAC1 focus on contact information exchanged
  during a first meeting personal website,
  eyeball, website story and e-shop.
• communication on a screen.
• BAC2 what is happening behind the screen and how
  information should be organised e-shop,
  multimedia magazine, wonder call
• BAC3 think up new concepts that invite end
  users to stay in the digital environment
• Master the icing of the cake where students are
  required to conceptualise allowing the user a
  smooth journey through the interface commuting
  effortlessly between meat and virtual space.

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Who, Why,?

• Docents
• Jan Louis de Bruyn gt Marketing
• Kris Cardinaels gt ICT
• Dagmar Heymans gt AV
• Schepers Paul gt Graphic Design
• Niels Hendriks gt Communication
• Firstname.surname_at_mda.khlim.be
• For the international students Mr JL De Bruyn

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Who, Why,?
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Time table for the first 17 weeks
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Ex cathedra exercises

• Ex cathedra is combined with a more practical
  approach
• cases

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Introduction

• Miss-Communication is everywhere
• Clip 1 splash

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Introduction

• Why do we communicate?
• Expression of needs and wants
• Crying baby
• A stretched-out hand
• Social interaction
• A kiss
• A handshake
• People Communication
• 70 / day is spent on talking, reading, writing,
  making gestures,

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Contents Communication CMC

• What is communication?
• Computer mediated communication?

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Contents - Webwriting

• If one writes for the web he/she will be ignored
• Unless
• How do users read?

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Contents initiate web projects

• Importance of a structured approach
• Your USER is your main focus

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Contents Presentation-techniques

• Presentation
•  - Image is everything??
• - techniques content can differ gt goals
  audience

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Contents Teambuilding scope writing

• Different identities gtstrive for unity
• Attain a common goal
• Enrich your social life
• Scope writing how to write a proj plan for your
  website project

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Contents Communication plan

• What is the best way to plan an effective
  communication strategy
• Guest speaker

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Contents Interactive storytelling

• What is a story on line?
• What is interactive (not a technical definition)?

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Contents media richness theory

• Media goal

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Contents - Usability

• Usability capable of being used convenient
  and practicable for use
• Looking through the eyes of the user
• The search for the most logical way to surf/click
• Nielsen

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Contents internetjournalism

• History/difficulties/possibilities/audience
• How to become an internet journalist
• Computer Assisted Research and Reporting
• New media possibilities for internetjournalism

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Communication

• Niels Hendriks
• niels.hendriks_at_mda.khlim.be
• Skypenielshendriks
• Whenever Im around (Monday wednesday
  Thursday Friday/Maastricht)
• http//cmdstud.khlim.be/pre/communicatie/
• A detailed excell-sheet on the programme can be
  found here

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Assignments Exams

• All assignments should be handed in on the next
  lesson (unless a different date is provided in
  class)
• Assignments should be both emailed and put in my
  mailbox (or given to me personally)
• If you hand in your assignment too late, you will
  be able to get a grade of 15/20 at max

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Assignments Exams

• All assignments are written in Dutch. You can use
  English if Dutch isnt your mother tongue.
• Please try to write full text mind your
  spelling writing style
• What is plagiarism http//www.georgetown.edu/hono
  r/plagiarism.html
• Grades 35 assignments / 65 cognitive test
  (exam)
• All questions on the exam will be in English. You
  can answer in both English or Dutch.

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BUY

• User-Centered Web Site Development a
  Human-Computer Interaction Approach. Daniel D.
  McCracken, Rosalee J. Wolfe
• Reader gt

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Sources

• Various images found online using Google Image
  search