Design Methodology

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Design Methodology
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Design Methodology

• There is no such thing as the design process

Empirical designing
Intuitive designing
Systematic designing
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Empirical designing

• Trial and error designing
• Modelling most likely route

Dyson use modelling and testing as their
preferred method of designing
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Intuitive designing

• Sum of past knowledge
• Often very specialised areas

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Systematic designing

• Separate discreet stages
• Sub-systems often dealt with by others
• Teamwork most common

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Where do we get new ideas?

• Nature
• Geometry/mathematics
• The man made world
• Other designers
• Other products

Rarely from looking at a piece of blank paper!
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Nature

• Patterns and texture
• Structure and form
• Colour

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Observational work of plants

• Designers such as William Morris have used
  detailed drawings of plants to create new designs

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Looking at anatomy

• George Carwardine designed the first Anglepoise
  lamp in the 1930s based upon how the human arm
  works

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Geometry mathematics

• Geometry and mathematics is all around us

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Islamic design

• Mathematics is a strong influence
• Based on grid patterns

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Celtic design

• Still a popular influence today
• Based on geometric grids

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Fibonacci series

• A series of numbers to create well proportioned
  rectangles
• 1,2,3,5,8,13,21,34,55,89
• Any adjacent numbers

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Geometric form

• Particularly used in architecture and some
  domestic products

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Existing products

• Which came first?

Ideas are often developed from existing products
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Retro design

• Modern products based on styling from the past

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Philippe Starck

• Often unusual
• Always fun
• Not always practical

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James Dyson

• Best known for the innovative cleaners
• Strong use of colour and form

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Jonathan Ive

• Senior VP at Apple
• Innovative styling and micro electronics

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Robin Day

• Worlds best selling chair
• Developed polypropylene moulding techniques

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Richard Sapper

• High Tech
• Post Modernism

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Charles Rennie Mackintosh

• Mix of geometry and stylised natural form

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Vernon Panton

• Exciting plastic furniture

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Arne Jacobsen

• Futuristic at the time
• Laminated plywood

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Design movements

• Arts Crafts movement
• Art Nouveau
• Art Deco
• Bauhaus
• Modernism
• Memphis
• Post Modernism

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Art Nouveau

• Nature a strong influence

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Art Deco

• Geometry a strong influence
• High glamour

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Bauhaus

• First real attempt to train product designers
• Form follows function

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De Stijl

• Absolute abstraction
• Simple slabs
• Primary colours, black white

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Memphis

• Surface pattern
• Strong colours
• Rebellion

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Task 1 Research Project

• Select a product designer or a design movement
  from the list on the following page. They have
  all been chosen for the quality of their designs.
  You should produce an A4 sheet of information
  which will be handed around each member of the
  group containing the answers to the following
  questions.
• Background on the designer / movement.
• Images of their work.
• Development of a product. (images)
• What has made that product so successful?
• How has their work has effected future design?
• What are the characteristics of their designs?
  Colour, Style, Themes?
• Why did the product/movement come about?

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Designers James Dyson Vacuum Cleaner Trevor
Baylis Wind-Up Radio Seymour Powell Razor,
Electric Car, Philippe Starck Variety of
Stylised Products Charles Rennie
Mackintosh Styled Chairs / Tables Arne Jacobson
Futuristic Chair Design Robin Day Stackable
Chair
Design Movements Art Nouveau Strong Nature
Influence Arts Crafts Decorative Art
Deco Geometry and Glamour Bauhaus Form follows
function De Stijl Abstract using primary
colors Memphis Strong colors and surface pattern
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Jonathan Ives

• Product Designer

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Background
Born in 1963 in London, England Studies Art and
Design at Newcastle Polytechnic Vice President
of Industrial Design at Apple in
California Helped to develop the iMAC, iBOOK,
and the iPOD MP3 Player. 2001, the first iPOD
is announced 2004, the multi coloured iPOD mini
is released 2005, the colour screen iPOD NANO is
released
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Development

• What Makes the Product Unique/Successful?
• Uses unique technology, including the touch
  sensitive pad, screen, memory size and USB
  computer link
• Unique aesthetical qualities
• Wide range of products
• Constantly updated versions been released
• Non Gender specific
• Considered a style symbol

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Future Design
How has the design effected the design of future
products? There is now a wide range of MP3
Players available on the market, stemming from
the technology developed by Apple. However,
nearest competitor (in sales terms), Hewlett
Packard have stopped developing any new products
to compete with the iPod. This after, in 2005, 8
out of 10 portable music players sold were iPods.
However, Microsoft have recently just announced
a new rival product to be released at Christmas
called The Zune. Why did the product come
about? The development of removable storage, such
as Flash Drives made the product possible. Need
for storage of large amounts of music with easy
access and use Similar products prior to release
all had design issues. E.g. Walkman and CD
Walkman.