Title: GI PROTECTION FOR INDIAN SPICES
1GI PROTECTION FOR INDIAN SPICES
- PRESENTATION BY
- Mr. GK MUTHUKUMAAR,
- ANAND AND ANAND, ADVOCATES,
- ON BEHALF OF SPICES BOARD
2SPICES BOARD
- A Commodity Board and Agency under the Ministry
of Commerce and Industry - Sugandha Bhavan, N.H. Bye-Pass,
- P.B. No.2277, Palarivattom,
- Cochin-25.
3SPICES BOARD
- A statutory board constituted under the Spices
Board, Act, 1986, - For the main purpose of development of spices and
for control of the spice industry in the country
and control of spice cultivation - Legal registration of owners of spice estates,
returns to be made by registered owners, grant of
certificate for purpose of export, control of
price, distribution of spices etc., - It is a legal entity entitled to represent the
interest of the spice cultivators, inland trade
and export from India
4LEGAL COMPETANCE OF SPICES BOARD
- Applicant is a legal entity established by the
Ministry of Commerce and Industry, Govt. Of India
- Formed to monitor develop Spice Trade
- To regulate encourage export of quality spices
- Certifying Authority Quality Control
- Represents the interest of the cultivators/
producers of SPICES
5GI AS A BRAND BUILDING TOOL
- GI are trademarks but with a different legal
conception - Function of GIs is similar to trademarks except
that they point to the place of origin and not to
the owner of the goods - On other legal aspects such as assignment, they
differ from trademarks - GI registration is only the first step towards
capitalising on your GI - It should be followed by brand promotion/
awareness creation and commercial exploitation
6CASE STUDY Alleppey Green Cardamom
- Nature of GI- a word mark
- Conveys/ suggests that the geographical origin of
ALLEPPEY GREEN CARDAMOM is - Idukki, Palghat, Wynad Trivandrum Districts in
the State of Kerala, India - Tiruvelveli, Dindugul, Coimbatore, Nilgiris and
Theni Districts of Tamil Nadu, India
7GEOGRAPHICAL AREA OF PRODUCTION
- Latituds 12 to 16 N
- Longitudes 74 to 77 E
Latitudes 80 to 120 N Longitudes 740 to 770E
8CARDAMOM CULTIVATION
- Area 73,795 ha
- Production (2006-07) 12540 MT
- Productivity 227Kg/ ha
9ORIGIN
- Pre-Historic Times
- 3000 BC - Later Vedic Period
- Taitreya Samhita
- 1400-600 BC Charaka Samhita
- 3rd Century Arthashastra (Sanskrit Text)
- 4th Century Spice Encyclopeida
- 15, to 20th Writings
10DESCRIPTION OF GOODS
- Plant is perennial and belongs to
- Family Zingiberaceae,
- Order Scitaminae,
- Genus Elettaria, (6 species)
- Species Cardamomom
- Variety- Mysore Variety
- True Cardamom and of economic importance
- Cardamom is the unripe fruit of the said plant
11UNIQUNESS-Natural Human Factors
- NATURAL FACTORS
- Geographic factors (topography, soil, climate)
- Colour Size
- Chemical Constituents and
- Oil Content
- Use
12UNIQUENESS contd.,
- HUMAN FACTORS
- Competence
- Skill Efficient Labour
- Zeal
13UNIQUENESS contd.
- Dried Capsule
- Green in Colour (retention of Chlorophyll),
- Diameter 7mm (hold more oil)
- Weight 435G/L
- Minimum Black Splits
- Immature, Shrivelled malformed Capsule
- Three Cornered
- Ribbed Appearance
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16MOLECULAR CHARACTERIZATION - appelley green
cardamom
17USE
- Spice
- Food Additive Culinary use
- Carminative, stomachic
- Anti microbial/ anti fungal medication
- Dermatological disroders (Pyrosis)
- Checks nqusea, vomitting, improves eyesight,
strengthens nervous system - Cardiac Stimulant, gastropatyhy, vatha
- Antidote for food poisoning
- Chewing prevents bad smell of the mouth
18PRODUCTION 1 (pg11 12)
- Location
- Agro Climatic Factors
- Sunshine, rainfall, water, humidity soil
conditions/ constituents - Preparation of land
- Sowing (south-west monsoon)
- Germination
- Growth Maturity
19PRODUCTION 2
- Harvest Light Hard Picking
- Post harvesting measures
- Washing
- Curing Artificial Drying by Kiln Drying
- Proper Packing for proper protection
- Grading (colour, size, wt, and Che Const)
- Grades- Extra Bold, Bold, Superior, Coorg green
or Mota green, Shipment Light
20HUMAN ELEMENT
21QUALITY CONTROL by Spice Board
- Adulteration
- Incessant and Irrational use
- Misuse
- Protect true place of origin/ Genuine Cultivators
- Maintaining quality of the product
- Increase revenue to cultivators
22EXPORTS
- Cardamom and other spices account for about a
quarter of the world trade - Forms 85 of the total cardamom export from
India, aw Coorg Green Cardamom - 2005-06 875MT exported from India
- Revenue Rs.27 Crores
- Exported to USA, UK, Japan, Canada, Middle East
and Other Countries
23NECESSITY OF GI REGISTRATION
- To enable protection/ enables infringement action
- Prevents dilution, loss of reputation and
goodwill - Enables efficient management and use of the GI by
statutory protection, - Forms a foundation for promotion and commercial
exploitation - Protects consumers from deception
- Brand promotion
- Protects brand equity
24BRAND PROMOTION
- Creating awareness camps, awareness programs,
exhibitions, fairs, contests, advertisements in
prints electronic media - Write ups, articles highlighting the need to use
GI branded goods - Strategic partnerships/ JVs to market GI branded
goods
25Cardamom Growing Countries
Guatemala, El.Salvador Honduras,
Nicaragua Costarica
Vietnam Lavos Thailand
India, Srilanka
Tanzania
Papua New Giinea
26CASCADING EFFECTS of GI registration
- Increase market demand
- Increase profits inland trade and exports
- Quality control
- Eliminates competition from fake spurious goods
- Promotes economic development of owner and the
nation
27THANKING YOU
- ANAND AND ANAND
- chennaianandandanand_at_yahoo.co.in