The 27 MOST COMMON MISTAKES IN ADVERTISING

1
The 27 MOST COMMON MISTAKES IN
ADVERTISING

• BA 315/ 4700 MARKETING MGT.
• CHAPTER 10 ENHANCEMENT

2
The 27 MOST COMMON MISTAKES IN

• PUTTING IN CHARGE OF AD A PERSON WHOSE
  RESPONSIBILITIES DO NOT COINCIDE WITH THE PURPOSE
  OF THE ADVERTISING
• AD AGENCY WRONG EXPERTISE
• TOO MUCH WITH TOO FEW AD
• ADVERTISER DOING TOO MUCHOF THE AGENCIES WORK
• CHOOSE CHEAP MEDIUM W/O REGARD TO CPM, MILLINE
  RATE , CPRP

3
The 27 MOST COMMON MISTAKES IN

• NOT ENOUGH REPETITION
• TOO LARGE
• TOO MUCH PRESSURE ON THE CREATIVE
• IMITATING NOT ANALYZING
• GAIN ATTENTION BY BEING DIFFERENT IN FORM NOT
  CONTENT

4
The 27 MOST COMMON MISTAKES IN

• CREATE FOR PRESENTATION NOT FOR MEDIUM
• OVER CREATIVE TYPE
• LOGO WRONG SIZE
• NOT CONCENTRATING ON THE TARGET C
• MAKING FUN OF
• PUN IN THE HEADLINE
• ENTERTAIN NOT SELLING
• AROUSE WRONG EMOTION

5
The 27 MOST COMMON MISTAKES IN

• TIMING OF SOUND COPY PRINCIPLEE
• NOT UTILIZING S OF TV
• NOT CAPITALIZING ON THE INHERENT NATURE OF
  PRODUCT
• PROMO COMPETITORS BRAND
• PLEASE CEO
• STARCH LIMITATIONS

6
The 27 MOST COMMON MISTAKES IN

• NO QUANIFIABLE BENCHMARKS
• ATTORNEY CONDUCTS HIS OWN DEFENSE (DIRECT MAIL)
• OVER STATING THE POWER OF ADVERTISING