Education for the MICE Industry

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Education for the MICE Industry

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• Ellie

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Bureau of Employment and Vocational Training
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• MICE Class
• Training for first time job seekers
• Fees
• Course schedule
• Time 1/54/26
• 
  http//www.tyvtc.gov.tw/

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MEET TAIWAN????????????????Ministry of Economic
Affairs/Taiwan External Trade Development Council

• Basic Certification
• Advanced Certification
• Course schedule and fees
• A series of books

http//mice.iti.org.tw/
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Training in Schools

• Most students are from departments of tourism
• Faculty consists of full-time teachers
  part-time teachers with practical experiences
• Curriculum theory, practice, and skills of MICE

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Qualities of MICE staff

• outgoing
• Planning management skills
• Fluency in foreign languages

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Unique Institutions for MICE

• Chung Hua University offers first MICE Program in
  Taiwan in 2007

• I-Shou University executes integrated project
  supported by E-United Group

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When education is put into practice
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Related services for MICE

• CONTACT Travel Agency
• EASTPOINT Entertainment
• EVERGREAT International System CO.
• EVERGREEN International Convention Center

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Personnel and Training

• No requirement on major
• Personality and passion
• Theory-oriented education, little hands-on
  experience
• Lacking training in language and skills for
  promotion

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Imporant questions

• WHAT are the staffs background?
• Mostly from Leisure management and Food
  Beverage management departments.

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• ANY professional trainings provide by the
  company?
• Yes, through outsourcing or interior training.
• ANY specific staff team organized for
  conventions?
• Mostly not, because MICE is still new.

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• E.g. International Convention Center (Chung
  Yung-Fa Foundation)
• Professional facilities services
• Combination of accommodation food

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Exhibition/Meeting Organizer Area

• BOSSTAR International CO.
• TAIWAN Convention and Exhibition Association
• VISIONARY International Consulting CO.

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Relation between business school education
School education
Japan 1. Not enough 2. Lack experience
Hong Kong 1. Not enough 2. Lack experience 3. English ability ?
China 1. Foreign language ?
US 1. Not enough 2. Lack experience
Germany 1. Needs educated people
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Training Program
Foreign companies Training Program
Japan In-house training
Hong Kong Well-organized training for 3 yrs Acquiring experience quickly
China No training! (not efficient)
US No training! Learn by experience
Germany Provide additional training Self-learning
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The Specific Skills Forigen Companies are
Looking For

• Ability to speak several languages
• ? English is just a plus
• Excellent knowledge of other cultures
• ? To understand customer's expectations
• True interest in the MICE business
• ? For more efficiency

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CONCLUSION

• Because of the gap between the educational system
  and companies' needs
• Employees with key skills are scarce
• Growth of MICE business in
• Taiwan slowed