Business Ethics

1
Business Ethics

• M1
• Assess How A Selected Business Ben and Jerrys
  Could Improve the ethics of their operations.

2
Exam Board Guidance

• M1 links to P1 and P2, enabling learners to
  consider how the selected business could improve
  its operational activities to be more ethical and
  identify the important factors that would have a
  positive impact on operations.

3
What!!

• You have to say
• Give real examples of how Ben and Jerrys
  currently operates ethically.
• Then HOW it could IMPROVE to be more ethical in
  what it does.
• What the impact (results) would be of making
  these improvements.
• Upon Ben and Jerrys
• Ben and Jerrys stakeholders.

4
Ethical Activities

• Ben Jerrys have a broad agenda that focuses on
  making positive contributions to the community.
• Describe and explain at least 4 of these.
• Use the following links to help you.
• http//www.benjerry.co.uk/ourvalues/
• http//www.benjerry.com/activism/peace-and-justice
  /
• http//www.benjerry.com/activism/mission-statement
  /
• http//www.benandjerrysfoundation.org/what-we-do.h
  tml
• Now come up with ideas on how Ben and Jerrys can
  improve upon these activities.
• E.g. Give examples of actions it could promote in
  the community by offering finance and its
  employees time.
• Now explain what the positive impact of these
  improvements would be.

5
Business Values

• Read through Ben and Jerrys Mission statement.
• Write about the Mission Statement and what
  positive values it communicates.
• Within your writing explain whether you think the
  statement reflects what the public is actually
  wanting from a modern day business.
• Now come up with some suggests of how the mission
  statement could be improve so that Ben and
  Jerrys is seen to be more ethical and up to
  date.
• Now explain what the positive impact of these
  improvements would be.

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8
Professional/ Individual Ethics

• Does the Code of Conduct set ethical standards
  of behaviour for staff?
• Is it clear how staff should behave who work for
  Ben Jerrys -
• When was the Code last updated?
• Look at the website details and see when they
  were last updated
• How can it be improved?
• e.g. Is it too long and complicated so the
  meaning is lost?

9
Corporate Governance

• Read about each of the directors and what they
  stand for.
• Write about whether the Board of Directors are
  managing the business well from an ethical
  standpoint.
• Look at them both individually and as a whole.
• Now come up with ways in which corporate
  governance at Ben and Jerrys could be improved?
• I.e.
• How directors decide to be socially responsible.
• measures they could put in place to be ethical
• having important people with clear knowledge and
  commitment to the ethical issues be offered seats
  on the Board
• e.g. environmentalists and human rights
  campaigners?
• Now explain what the positive impact of these
  improvements would be.