We Live in the Age of Experience

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We Live in the Age of Experience

• Todays society experience hunting, experience
  chasing
• Experience at every milestone! Experience bombs
  from every direction!
• The Customer is willing to pay more even much
  more for the anticipated great experience.

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Experience Economy

• B Joseph Pine és James H. Gilmore
• The Experience Economy.
• Experience economy differs from service economy.
• This is a new opportunity for new economic
  offering and economic expansion.
• It is the customer, the guest who is put on
  stage, s/he is the main actor, the production,
  services, even bureocracy takes place with
  his/her active participation in order to create
  memorable experiences.

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The price of coffee offerings Source B Joseph
Pine és James H. Gilmore The Experience Economy
Figure 1-1. p. 2.

• Figure 1-1.

6,00
5,00
4,00
3,00
2,00
1,00
Commodity
Experience
Service
Goods
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The Progression of Economic ValueSource B Josep
Pine és James Gilmore The Experience Economy
Figure 1-5. p. 22.

Differentiated
Relevant to
Stage Experiences
Needs of Customers
Deliver Services
Competitive position
Make Goods
Extract commodities
Undifferentiated
Irrelevant to
Market
Premium
Pricing
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The three circles of the Experience Economy
Experience in other sectors is often dependant on
narratives authenticity etc.
Experiences in other sectors (attachments to
tangible products such as food)
Experience industries
Accomodation/ tourism bureaus
Amusements/ events
Sport/ leisure
Creative industries
Restaurants, bars, discotecs
Publishing
Movie/games
Advertising
Arts Crafts
Design
Art
Architecture
Radio/TV
Often experience products offered in peripheral
areas are related to local culture, heritage and
autheticity
Diagram from Danish Enterprise and Construction
Authority (2008).
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Experience economy outline of the workshops

• Presentation about Exp. Economy (ppt) and
  descriptive paper, 15 pages by 30th of April
• Organisation of workshops
• All together 3 workshops, one in each county
• Objective
• to get acquinted with the principals of
  experience economy
• To explore the recent situation at the
  participantss enterprises from the viewpoint of
  EE

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Experience economy outline of workshops cont.

• -preparation of proposals via participatory
  groupwork
• Participants 15 participants from each county by
  20th Apr.
• Selection by invitation, diferent
  representatives of economic, and social life,
  tourism, local govenment, agriculture, trade,
  insurance, banking, handcraft,
• We are searching motivated people

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Experience economy outline of workshops cont.

• Selection of venues by 15th of April
• Venues At least two rooms with walls where
  flipchart papers can be sticked
• Daily schedule from 9 to 5 pm. Lunch, 2 coffe
  breaks.
• Date first week of May on the Hungarian side,
• First week of June on the Croatian side
• The working language in Croatia Croatian, so we
  need enterpreter

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Experience economy outline of workshops cont.

• Who is the partner in Croatia?
• Technical requirements has to be planned and
  agreed flipchart papers, stickers, projektor,
  laptop,
• Budget has to be prepared by April 20th.
• 2 facilitators and one who makes notes.
• Output notes and conclusions of the workshops

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• Results and impacts developing, transforming the
  enterprises, offices and companies bases on
  principals of experince economy

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The society of scarcity Experience society
Period Until the end of seveties 80-es onwards
keywords Scarcity, shortage, constrain,necessity Abundance, welfare, experience
Opportunities narrow wide
Dominant aspect of reality The situation (the objective reality) Subjective reality(ies)
The impact of the situation constrains Offer of opportunities
Origin of social relations Social relations are given Selection of social relations
ForrásÉber Márk Élménytársadalom 2. ábra rövidítve