Title: Two party, multi-issue negotiation
1Two party, multi-issue negotiation
2The fruit example1B2O (Sam who hates banana)
vs. 1P2A (Willy who hates pear)
Increasing Value to Sam
- Minimize of disliked fruit
- Maximize of preferred fruit
- Maximize variety of fruit
1P 1A 2O
Claiming Value
P-B AO trade Willy1B 1O 1A Sam1P 1O 1A
Creating Value
Pareto Efficient Frontier
1P 2O
P- B trade
1B 2O
Increasing Value to Willy
1B 1O 2A
1P 2A
1B 2A
3Differences in Conceptions of Negotiation
Value Creators (cooperators) Value Claimers (competitors)
Win-Win Win-lose e.g., sell car for as much as you can vs. buy car for as less as you can
Communicate/Share information Conceal information
Discover joint interests and gains Sam has 1B-2O but hates B vs. Willy has1P -2A hates P Minimize other partys concessions and maximize value of own concessions
Maintain relationship Make threats, extreme commitments to own positions, argue forcefully
4- Negotiation involves BOTH value creating and
value claiming - e.g., Pie has to be enlarged, but it still
divided and each piece must be claimed. If the
pie is not enlarged, there will be less to divide
(i.e., there is more value to be claimed if one
has created it so dont be shy!)
5Negative Effects of Value Claiming Strategies
- Minimize other partys concessions Maximize
value of own concessions ? misrepresent ones own
preferences - Make threats, extreme commitments to own
positions ?impedes understanding of others
interests - Conceal informationgt leaving joint gains _at_ table
- Sours relationship, reduces trusts
6Negative Effects of Value Creating Strategies
- Can lead to tactics of claiming value
- Share Information about ones relative
preferences is risky - They can exploit you on an issue you care about
even if they dont care about it - Being creative may signal that you are willing to
make more concessions - Disclosing that you have shared interests ? used
as leverage to gain concessions (e.g., child
custody vs. alimony)
7Negotiators Dilemma (compare with Prisoners
Dilemma)
Party 2 Tactics Party 2 Tactics
Party 1 Tactics Create Value Claim Value
Party 1 Tactics Create Value Party 1Good Outcomes Party 2Good Outcomes Party 1Bad Outcomes Party 2Great Outcomes
Party 1 Tactics Claim Value Party 1Great outcomes Party 2Bad Outcomes Party 1Mediocre outcomes Party 2Mediocre Outcomes
8Negotiators Dilemma vs. Prisoners Dilemma
- Prisoners dilemma does not have communication
between parties - Typically single round
- Parties cannot make commitment to cooperate
before making choices
9Managing Value Claiming vs. Value Creating
Strategies
- Do better than no-agreement
- Fruit example
- Deep understanding of own others interests and
making tradeoffs between them - What are interests?
- http//youtu.be/6OPzgWIAGao (until 3.00 min)
- Convert own and others interests into joint gain
10- More on the pareto efficient frontier
- http//youtu.be/6OPzgWIAGao
- Fairness vs. efficiency
11Managing Value Claiming vs. Value Creating
Strategies Contd
- Add new issue (expand pie)
- http//youtu.be/rJEOylZCUUs
- Some terms to learn
- Interests why you want what you want
- Issues what you want
- Position Your point of preference on the issue
- e.g., want 40K on salary in video example
- Interest to pay of student loan which can be
satisfied with a different issue (i.e., signing
bonus)
12Issues vs. Interests
- Interests can be satisfied with different issues
- Different issues can represent the same interests
- Seeing interests as perfectly aligned with
positions on issues, makes it less likely to
shift positions on issues and more likely to
forgo better outcomes for themselves or mutually
beneficial outcomes
13- Types of Interests
- Parties Can have more than one interest at a time
- Parties can have differing interests
- Interests are often based on values
- E.g., recognition, safety etc.
- Can change over time
- So
- Clarify own AND others interests
- Ask why,
- differentiate b/w intrinsic and instrumental
- Need not be to ones best advantage (objective
vs. subjective)
14- Types of interests Intrinsic vs. Extrinsic
Interest Intrinsic Extrinsic (instrumental)
Substantive (economic or financial issues) Satisfaction of doing well Use gain or outcome for another purpose
Process (how to resolve) e.g., playing a competitive game Gain influence/voice in org
Relationship (do not want to damage relationship) Value it for itself Get positive benefits from relationship
Principle (what is fair/right) Resonates w/core values Can learn for other situations
15Single, multiple, single ? multiple
Define Issues
Research to gather info, consult with experts in
area of issues
value issues objectively
Define the Mix of issues
Connections b/w issues
Articulate the why for issues, value interests
(even intangible ones), distinguish issues from
interests
Define Interests
Types (Substantive, process related, relationship
based), intrinsic vs. extrinsic
Resistance point
Identify Limits Alternatives
BATNA (is negotiated agreement better than non
agreement than agreement with another?)
Specific, difficult but achievable,
verifiable Different ways of packaging issues
(Trade-offs)
Target point
Set targets
Opening Bid
Range
16Valuing Own Interests
- Generate assessments of intangible interests
(order of magnitude) - E.g., suffering vs. comforts gained in certain
issues - Decide the priority of intangible interests
- Use secondary priorities on interests when
packages become equal
17Assessing Others Interests
- Remember that interests depend on subjective
perceptions so PROBE via communication, and
research (with third parties, previous behaviors,
organizational information etc.) - Issues and interests can change over the
negotiation
18Tradeoffs
- Decide on what / how much of a tradeoff on issues
is desirable - Interest rate vs. purchase price example
- Specify worst vs. best outcomes on each issue,
define possible increments - Compare increments by thinking about interests
and which increments are most valued - Break increments into smaller pieces and compare
relative evaluation - Assess interest tradeoffs using above logic
19When to focus on Issues vs. Interests
- Focus on interests helps creativity and helps
reformulate issues to better align with interests - Focus on issues when the interests are based on
conflicting values
20- When you meet the other party
- Identify Define problem together
- Identify needs/interests
- Generate alternatives/solutions to problem
- Evaluate alternatives and select best one
21- Steps in Integration Process
- Identify Define problem- together
- Mutually acceptable definition
- Make it simple (identify linked vs. separate
issues) - Frame as goal Outline addressable obstacles
- Separate person from issues
- Develop standards to assess quality of agreement
22- IV. Evaluate Select Alternatives
- Evaluate on Quality and Acceptability
- Decide on objective criteria before negotiation,
periodically verify priorities - Articulate your reason for interests
- Be aware of, and discuss intangibles
- Subgroups for complex issues
23- Things that make integrative negotiation happen!
- Sharing a common goal/objective
- Problem solving ability
- Valuing own others position
- Motivation to work together
- Trust
- Clear Accurate communication
- Understanding dynamics
24- Things that prevent integrative negotiation
- Relationship history
- Belief in resolving issue distributively
- Mixed motive features