The Real Deal on McDonald

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• The Real Deal on McDonalds Nutrition
• Cindy Goody, PhD, MBA, RD
• Director of Nutrition
• Julia Braun, MPH, RD
• Manager of Nutrition
• McDonalds USA, LLC

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McDonalds Economic Impact on Iowa
Beef
Pork
Cheese
Soybeans
Eggs
HCFS
Source dhs.iowa.gov//Find_Help/MapLocations.ht
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Objectives

1. Describe what Quality and Nutrition mean at
   McDonalds
2. List at least three fruit and vegetable choices
   served at McDonalds.
3. State the five sources of nutrition information
   available from McDonalds.
4. Indicate at least three types of client nutrition
   education resources available at mcdonalds.com

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The original menu

• Simple and limited
• hamburgers
• cheeseburgers
• fries
• soft drinks
• shakes
• coffee
• Led to fast service and outstanding value

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McDonalds Today

• Largest Food Service Retailer
• Over 50 million customers worldwide each day
• 27 million in the US each day
• Over 32,000 restaurants in 119 countries

• Todays Customers
• Variety, Choice
• Innovative, portable products
• Fresh, real products
• Convenience

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Menu Innovation / Evolution

• 1962 Filet-O-Fish
• 1968 Big Mac
• 1973 Egg McMuffin
• 1991 1 Low fat milk
• 2002 Fruit n Yogurt Parfait
• 2003 Chicken McNuggets with White Meat
• 2004 Premium Salads
• 2006 Snack Wrap
• 2009 McCafe Coffees

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Menu Choices For Every Appetite
Hamburger250 Calories
Big Mac540 Calories
Quarter Pounder410 Calories
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Quality Food

• 100 beef, fresh eggs, poultry, lettuce, tomatoes
• From leading brands such as Dannon, Kraft, Tyson
• Food safety standards meet or exceed government
  standards
• We shop where you shop, we just buy much more

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Quality from Farm to Fork..
CUSTOMER
RESTAURANT OPERATIONS
RAW MATERIALS
DISTRIBUTION
MANUFACTURING
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McDonalds Nutrition Facts
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Nutrition Sources
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mcdonalds.com

• Most up to date and accurate source of
  information
• Ingredients, Allergens
• Bag a McMeal
• Source http//nutrition.mcdonalds.com/

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Menu Labeling Legislation
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Calories on Menu Boards
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A Calorie Quiz
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A Calorie Quiz
300 Cal 420 Cal 470 Cal
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Eating the Pyramid at McDonalds

• Focus on Fruits
• Fruit Walnut Snack
• Apple Dippers
• Fruit N Yogurt Parfait
• 100 Fruit Juices
• Vary your Vegetables
• Premium salads 3 cups of fresh veggies
• Green leaf lettuce tomato slices on a number of
  sandwiches

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Eating the Pyramid at McDonalds

• Get your Calcium-rich foods
• Low-fat milk, reduced-fat ice cream, low-fat
  yogurt
• Make half your Grains whole
• Honey wheat roll premium chicken sandwiches
• Go lean with Protein
• Grilled chicken salads sandwiches
• Snack Wraps
• Eggs
• http//cep.mcdonalds.com/qualityfood/insideourkitc
  hens.jsp?crewcameggmcmuffin

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Children and Advertising
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McDonalds Provides Nutrition Education Materials

• Meal Choices for People with Diabetes
• Food Exchanges for Diabetes Weight Management
• Simple Steps to Cut Calories
• Simple Steps to Trim Fat
• Simple Steps to Save on Sodium
• Nutrition Information for Happy Meals Mighty
  Kids MealsSource http//www.mcdonalds.com/us
  a/eat.html

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