CROSSCULTURAL ANALYSIS OF COMPUTER DISCOURSE

1
CROSSCULTURAL ANALYSIS OF COMPUTER DISCOURSE

• IN THE TRANSLATION ASPECT.

2
Discource

• is a connected sequence of linguistic units
  created by a speaker for a listener at a certain
  time in a certain place, with a certain purpose.

3
Computer discource

• is a communication in computer networks.

4
Characteristics of personal computer
correspondence

• Lexis
• 1113(62, 6) neutral
• 273(15,3)- informal bud, hubby, I gotta stay
• 35(2) substandard wtf(whattafuck), bitch,
  damn
• 70 (4) - professionalisms and jargonisms, from
  compter sphere, and common terms concerning
  internet server, browser, lol,
• 119 (6,7) authors acronyms, which shorten the
  time necessary for typing a message wtf (
  whattafuck), bbq (barbeque), txt (text),
  ppl(people), w/me (with me), bc (because), bday
  (birthday), yall (you all)
• 168 (9,4) neutral, informal or substandard
  words and word combinations, which were
  misprinted on purpose to imitate their real
  pronunciation or show some variants of their
  pronunciation me n I ol skool keep ya head up
  fam im tryin mane hard i just miss my otha half
  tho Nobody gwan' hafta be a slave fone.
• ! Using of simple abstract words in number of
  meanings just got home changed Well, I had my
  birthday party last sunday and I got some gifts
  from my organization He got me deep in thought
  I gotta stay on my ggrriinndd.

5
Characteristics of personal computer
correspondence

• Grammar
• 280 (56,3) Present Simple
• 42 ( 8,5) Present Continuous
• 42 (8,5 ) Present Perfect (continuous)
• 112 (22,5) Past Simple
• 14 (2,8) - Past Continuous
• 7 (1,4) Future Simple.
• Omission of auxilary verbs I been tired alday,
  she been a blessing, always something w/me, all
  ages ok w/me, if your having, the hubby at home
  sleep!

6
Characteristics of personal computer
correspondence

• Syntax
• 137 (33,9) reduced sentences
• 1) On my way to work listening to this ol skool
  music
• 2 )feeding horses , getton dressed , picking up
  meagan then baby sittong
• 3 )no make up today hah hadda bad reaction to it
  yesturday in school hehe
• 4) must.....stay.....awake.....please......txt....
  ..faster..... on ?.

7
Characteristics of personal computer
correspondence

• 49,2 exclamatory sentences
• Frequent usage of graphical marks and signs to
  express emotions
• had a FANTASTIC conversation with Kate Lawrie
• must ..... stay ..... awake ..... please ......
  txt......faster..... on

8
Characteristics of businesscomputer
correspondence

• Lexis
• 1001 (80) neutral
• 39 (3,1) informal Hi All, get wrapped up,
  take a look, getting this message, be in touch
• 182 (14,5) acronyms and abbreviations
  concerning computer WAP, config., txt, FI,
  DSFCU, CGSB, SMS, OFX.
• 30 (2,4) professional terms transaction, log
  in, access, possible values, access softek domain
  credentials, t/t credentials, unhandled response,
  sub-accounts.

9
Characteristics of businesscomputer
correspondence

• Syntax
• 182 (46,7) simple sentenses
• 13 (3,3) complex sentenses
• 143 (36,7) compound sentences
• 52 (13,3) redused sentenses Good news.

10
Markers of social status in businesscomputer
correspondence

• Coordinating party Can you tell me more details
  about ...? Please review ...
• Performing party Should I test ...? Am I right
  that ...?

11
Markers of tolerance in businesscomputer
correspondence

• all foreign names are transcribed and used in
  complete form Alexey is working ... I'll ask
  Vladimir ...
• All instructions and guidelines are expressed in
  the form of a request with the obligatory
  gratitude for the work Please investigateDima,
  Thank you for the detailed analysis.

12
Translation of business computer correspondence.

• Computer terms
• transplantation XHTML markup ???????? XHTML,
  Windows - Windows
• Functional analogue log in - ????? ? ???????
• Calquing home page ???????? ????????
• Transcription proxy server ?????? ??????

13
Translation of business computer correspondence.

• Professionalisms transplantation.
• 1) You should be able to access
  coach.softekweb.com from the softek network with
  your accesssoftek domain credentials.
• ?? ??????? ????? ?? coach.softekweb.com ? softek
  network ? ????? ??????? ?????? ?? accesssoftek.
• 2) Should I test on DSFCU or CGSB?
• ??? ????? ?????????????? ?? DSFCU ??? ?? CGSB?

14
Translation of business computer correspondence.

• clichés, markers of social status and tolerance
• Russian equivalents.
• How can I - ??? ?????
• Should I - ????? ?? ???
• You should be able ?? ???????
• Could you please ?? ????? ?? ??
• Please provide details ?? ????? ?? ??
  ???????????? ??? ????????? ??????????
• Can you tell me more details about ...? ?? ?????
  ?? ?? ???????????? ??? ????????? ?????????? ?..
• Can you tell me ?? ????? ?? ?? ???????, ??
  ?????????? ??..
• Sorry for the delayed response. ????? ???????? ??
  ?????? ?????.

15
Thank you for your attention!