Unit 1 Chapter 2, Section 1

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Unit 1Chapter 2, Section 1

• Research Methods
• Mr. Young
• Sociology

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Doing Research in Sociology

• The goal of sociological research is to test
  common sense assumptions and replace false ideas
  with facts and evidence
• The world is a sociologists lab

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1) Quantitative Data

• Uses numerical data

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2) Qualitative Data

• Uses narrative and descriptive data
• Both are needed for the sociologist to get a full
  perspective

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Quantitative Research

• Survey- research method in which people respond
  to questions
• Makes up 90 of research
• Good for studying large groups of people

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A)Populationb) Sample

• A) A group of people with certain specified
  characteristics
• B) A group of people that represent a larger
  population

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C) Representative Sample

• A sample that accurately reflects the
  characteristics of the population as a whole

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Questionnaire

• A written set of questions to be answered by a
  research participant

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Interview

• Trained researcher asks questions and records the
  answers

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1) Closed-ended Questions

• Person chooses from a limited, predetermined set
  of responses

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2) Open-Ended Questions

• Explain the myth of the Mexican Chupacabra?

• Questions a person is to answer in his/her own
  words

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Secondary Analysis (Precollected Data)

• Using precollected information for data
  collection and research purposes
• Types Govt reports, company records, voting
  lists, etc
• Example Census Bureau

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Qualitative Research

• 1) Field Research- research that takes place in a
  natural setting

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2) Case Study

• Intensive study of a single group, incident, or
  community (most used approach to field research)
• Assumes that the findings in one can be
  generalized to others that are similar

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3) Participant Observation

• A case study where the researcher becomes a
  member of the group being studied