Mahmoud Qawider

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• By
• Mahmoud Qawider
• Instructor
• Dr.

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By Mahmoud Qawider Instructor Dr EzzElarab
M.Elawoor
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About Almarai

• Almarai is the largest integrated dairy
  foods company in the world, with a reputation for
  quality that is unmatched within the gulf
  countries in which we operate. We're a company
  committed to healthy living, and to delivering
  only the freshest and most delicious products to
  the people we care most about - our customers.
  Almarai began in 1976 under the leadership of HH
  Prince Sultan bin Mohammed bin Saud Al Kabeer, as
  it remains to this day. His Highness recognized
  the potential to transform traditional methods of
  dairy farming to serve the needs of the rapidly
  expanding Saudi market and what began with the
  processing of fresh milk and laban soon expanded
  into modern dairy farms and state-of-the-art
  processing facilities

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• History
• A long commitment to quality and freshness!
  Almarai means 'green pastures' in Arabic, a name
  that has now become synonymous with freshness,
  quality and service across the Middle East.
• The Almarai success story began in 1976, when HH
  Prince Sultan bin Mohammed bin Saud Al Kabeer
  recognized the potential to transform traditional
  dairy farming in Saudi Arabia in order to meet
  the needs of a burgeoning domestic market. Under
  his visionary guidance and patronage, numerous
  agricultural projects were developed towards
  achieving this objective, and what began with the
  processing of fresh milk and laban soon expanded
  into modern dairy farms and state-of-the-art
  processing plants.
• . .

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Mission Statement

• Vision StatementTo be the preferred choice in
  food products, promoting nutrition, health and
  well being in the GCC.
• Mission StatementAlmarai will constantly exceed
  consumer expectations by providing the highest
  quality food products and superior customer
  services through continuous development and
  investment in its human and technical resources.

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• Quality Statement
• Almarai is committed to quality - providing
  products and services that continually
  satisfy consumer expectations and maintain our
  competitive advantage.

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• Personal Admin
• Working together to the benefit of allAlmarai
  recognizes that the achievement of the
  organization depends on the quality, effort and
  co-operation of its employees. We have a
  responsibility towards they employees to provide
  a high standard of employment and working
  conditions, to treat employees fairly and
  equitably and to provide them with opportunities
  to help them develop and achieve a sense of
  satisfaction from their work.

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• Personal Admin
• In each of the operating divisions there are
  dedicated human resources professionals who
  assist divisional line managers in the management
  and development of our staff. At a corporate
  level this department is responsible for the
  compilation and interpretation of policy in
  relation to the recruitment, retention and
  development of company-wide human resources, in
  addition to a number of people-related
  administrative activities. If you are interested
  in a career with an organization which is
  customer focused, innovative and values
  continuous learning and improvement, then Almarai
  is the place for you.

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• Processing
• Prior to 1996 the company operated four fresh
  dairy processing plants and a cheese-blending
  plant. An additional pilot project plant
  generating 70,000 liters per day was used for new
  product development. The plants were located in
  Jeddah on the Red Sea coast, Khamis Mushayt in
  the south west highland region, Al Kharj
  approximately 100 kilometers south of Riyadh in
  the Central Province and one farm-based plant
  approximately 150 kilometers from Dammam on the
  Arabian Gulf.

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• Marketing Sales
• Almarai is one of the best-loved and trusted
  brands across the GCC. This trust has been built
  up over the past three decades, but it is not
  something we take for granted. Almarai basically
  signifies 'Green Pastries' which essentially
  connectes 'freshness' an aspect which is the
  cornerstone of one brand's strength.We recognize
  the importance of maintaining the confidence of
  our consumers and we place great emphasis on
  continuous research and product innovation to
  ensure we provide our customers with the products
  they want and the quality and value for money
  they expect.We divide our marketing efforts
  into three main product categories Beverages
  (juices dairy Liquids such as milk laban),
  Pots (Yoghurts, Ready-To-Eat Desserts, Labneh,
  Ghiste and Sterilised Cream) and Foods (Cheese,
  Butter, Ghee and tomato paste).

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• Marketing Sales
• The company is market leader and holds
  approximately 50 of the GCC Fresh Milk market.
  An emphasis has been placed on the expansion of
  the product portfolio through segmentation and
  extension into new product lines.Throughout the
  region Almarai is viewed as an innovator in the
  area of marketing, and has led the way in
  original promotion and advertising campaigns. The
  brand has been supported vigorously over the
  years through all key media and means of
  promotion. We have a continuous program that lets
  our consumers know of our latest product
  offerings through the use of outdoor advertising,
  in-store promotions and other traditional
  marketing techniques.

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Thanks for your attention